---
title: "Heerika Jain - Associate - Content Marketing in Bengaluru | Tal"
description: "Meet Heerika Jain, Branding & Content Marketer based in Bengaluru. AI stack includes claude, gemini, and openai."
image: "https://tal.club/meet/heerika-jain/share-image"
---

# Heerika Jain on Tal

## Headline

Branding & Content Marketer

## About

I want to secure a position in a company that challenges my skills, updates my current knowledge, and sharpens my training\. I am a highly creative and motivated individual, fluent with social media platforms wanting to make a career in marketing\. Being a quick learner, I wish to develop a more rounded skill\-set and improve my job capabilities\.

## Location

Bengaluru

## AI stack

claude

gemini

openai

## Work experience

Associate \- Content Marketing at Myntra, Dec 2024 \- Present · 1 y 11 mo, Bengaluru, • Owned end\-to\-end influencer campaign planning and delivery across Myntra's verticals — from creator/vendor selection to agency partnerships and contract management\. • Diversified creator partnerships beyond core categories, leveraging cultural and pop\-culture moments to grow organic reach, impressions, and social/creator share of voice\. • Produced 150\+ influencer assets monthly across branded and non\-branded campaigns, ensuring consistent output and platform presence\. • Owned monthly BAU campaigns across fashion, beauty, and lifestyle, delivering 2\.5\-3% ER and 600K\-800K reach\. • Kickstarted Myntra's brand monetization vertical via co\-branded campaigns, contributing \~15% of monthly team revenue MoM\. • Conceptualized and led Myntra's first on\-ground Pride Month event, driving 25M\+ online reach and 60M\+ digital impressions\. • Led influencer strategy for Myntra's flagship 'GlamStream Fest' — managing 3,000\+ nano and 200\+ micro/mid\-tier/Cat A creators, driving 300M\+ impressions and 100M\+ reach\. • Delivered co\-branded DVCs, topical campaigns, HRDs, IPs, and viral creator collaborations, averaging 3% ER and 1\.5M impressions per asset\. • Introduced YouTube as a campaign channel for HRDs, executing long\- and short\-form influencer content that garnered 9M\+ views and 3% VTR\. • Drove influencer\-led activations for brand and collection launches, directing audiences to platform sessions to boost discovery and consideration\. • Built regional GTM influencer strategies for Tier 2/3, East, and South markets, tailoring creator plans to local audience behavior\. • Expanded category awareness for Luxe, Kids, and Accessories through targeted influencer partnerships in under\-penetrated segments

Social media at SUGAR Cosmetics, Jul 2023 \- Nov 2024 · 1 yr 5 mos, Mumbai, Maharashtra, India, • Developed and executed comprehensive social media strategies to enhance the brand's online presence and engagement • Curated visually appealing on\-brand content including images, videos, and graphics to showcase product features and benefits along with UGC to foster a sense of community and increase authenticity in brand communication • Monitored, analyzed and utilized social media metrics to make informed decisions and optimize content strategies\. • Led the planning and execution of social media campaigns, including product launches, promotions, and collaborations\. • Collaborated with cross\-functional teams to ensure cohesive messaging across all marketing channels\. • Stayed abreast of industry trends, competitor activities, and emerging social media platforms to recommend innovative strategies and maintain a competitive edge\. • Execute barter campaigns with influencers on a monthly basis for product launches, brand campaigns etc\.

Marketing Manager at A Curve Story, Apr 2022 \- Jan 2023 · 10 mos, Mumbai, Maharashtra, India, \- Ideating, designing and executing social media campaign along with everyday posts \- Creating and conceptualizing monthly newsletters \- Pursuing and converting potential collaboration \(Influencer Marketing\) \- Manage social media handles and study analytics for better engagement \- Strategize campaigns for events, new launches etc\. \- Shoot content for all social media platforms

Head Of Public Relations at Filmesque : Film Club Of Maitreyi College, Jul 2020 \- Apr 2021 · 10 mos

Human Resources Executive at Broadway Society, May 2020 \- Nov 2020 · 7 mos

## Education

Master of Business Administration \- MBA, Marketing, SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Arts \- BA, Economics, University of delhi

[View the original profile](https://tal.club/meet/heerika-jain)

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