Headline

Branding & Content Marketer

About

I want to secure a position in a company that challenges my skills, updates my current knowledge, and sharpens my training. I am a highly creative and motivated individual, fluent with social media platforms wanting to make a career in marketing. Being a quick learner, I wish to develop a more rounded skill-set and improve my job capabilities.

Location

Bengaluru

AI stack

claude

gemini

openai

Work experience

Associate - Content Marketing at Myntra, Dec 2024 - Present · 1 y 11 mo, Bengaluru, • Owned end-to-end influencer campaign planning and delivery across Myntra's verticals — from creator/vendor selection to agency partnerships and contract management. • Diversified creator partnerships beyond core categories, leveraging cultural and pop-culture moments to grow organic reach, impressions, and social/creator share of voice. • Produced 150+ influencer assets monthly across branded and non-branded campaigns, ensuring consistent output and platform presence. • Owned monthly BAU campaigns across fashion, beauty, and lifestyle, delivering 2.5-3% ER and 600K-800K reach. • Kickstarted Myntra's brand monetization vertical via co-branded campaigns, contributing ~15% of monthly team revenue MoM. • Conceptualized and led Myntra's first on-ground Pride Month event, driving 25M+ online reach and 60M+ digital impressions. • Led influencer strategy for Myntra's flagship 'GlamStream Fest' — managing 3,000+ nano and 200+ micro/mid-tier/Cat A creators, driving 300M+ impressions and 100M+ reach. • Delivered co-branded DVCs, topical campaigns, HRDs, IPs, and viral creator collaborations, averaging 3% ER and 1.5M impressions per asset. • Introduced YouTube as a campaign channel for HRDs, executing long- and short-form influencer content that garnered 9M+ views and 3% VTR. • Drove influencer-led activations for brand and collection launches, directing audiences to platform sessions to boost discovery and consideration. • Built regional GTM influencer strategies for Tier 2/3, East, and South markets, tailoring creator plans to local audience behavior. • Expanded category awareness for Luxe, Kids, and Accessories through targeted influencer partnerships in under-penetrated segments

Social media at SUGAR Cosmetics, Jul 2023 - Nov 2024 · 1 yr 5 mos, Mumbai, Maharashtra, India, • Developed and executed comprehensive social media strategies to enhance the brand's online presence and engagement • Curated visually appealing on-brand content including images, videos, and graphics to showcase product features and benefits along with UGC to foster a sense of community and increase authenticity in brand communication • Monitored, analyzed and utilized social media metrics to make informed decisions and optimize content strategies. • Led the planning and execution of social media campaigns, including product launches, promotions, and collaborations. • Collaborated with cross-functional teams to ensure cohesive messaging across all marketing channels. • Stayed abreast of industry trends, competitor activities, and emerging social media platforms to recommend innovative strategies and maintain a competitive edge. • Execute barter campaigns with influencers on a monthly basis for product launches, brand campaigns etc.

Marketing Manager at A Curve Story, Apr 2022 - Jan 2023 · 10 mos, Mumbai, Maharashtra, India, - Ideating, designing and executing social media campaign along with everyday posts - Creating and conceptualizing monthly newsletters - Pursuing and converting potential collaboration (Influencer Marketing) - Manage social media handles and study analytics for better engagement - Strategize campaigns for events, new launches etc. - Shoot content for all social media platforms

Head Of Public Relations at Filmesque : Film Club Of Maitreyi College, Jul 2020 - Apr 2021 · 10 mos

Human Resources Executive at Broadway Society, May 2020 - Nov 2020 · 7 mos

Education

Master of Business Administration - MBA, Marketing, SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Arts - BA, Economics, University of delhi