Headline

Media & Marketing Analyst | Campaign Performance & KPI Reporting | MBA Graduate

About

MBA graduate specializing in Marketing & Analytics with experience in campaign performance analysis, dashboard reporting, and media optimization. Skilled in translating marketing data into actionable insights to support business and campaign decisions. At Target, worked on campaign performance tracking, KPI reporting, and optimization analysis by evaluating campaign trends and identifying underperforming segments to improve efficiency. Also experienced in stakeholder reporting and data-driven decision-making. Previously interned at Ginger Media Group, supporting lead generation, market research, vendor coordination, and campaign execution in a fast-paced marketing environment. Proficient in Excel, Tableau, market research, and campaign analytics, with strong interest in marketing analytics, media strategy, and performance-driven marketing roles.

Location

Akola

AI stack

n8n

notion

openai

replit

Work experience

Media Analyst at Target, Jun 2025 - Dec 2025 · 7 mos, Bengaluru, Karnataka, India, • Evaluated 20+ marketing campaigns to identify performance trends and support budget optimization decisions. • Built and maintained weekly performance dashboards and KPI reports to support stakeholder decision-making. • Conducted placement-level and TCIN-level analysis to identify underperforming segments and improve campaign efficiency. • Delivered campaign optimization insights to refine targeting strategies and improve overall media performance.

Sales And Marketing Intern at Ginger Media Group, Sep 2024 - Dec 2024 · 4 mos, Bengaluru, Karnataka, India, • Generated 300+ leads through inbound and outbound customer engagement activities, contributing to sales pipeline growth. • Coordinated with 100+ vendors to support smooth campaign execution and operational efficiency. • Conducted market research and gathered data-driven insights to support client pitches and advertising opportunities. • Assisted in campaign coordination, stakeholder communication, and daily sales operations in a fast-paced environment.

Education

Master of Business Administration - MBA, Marketing, Kristu Jayanti University

Bachelor's degree, Journalism psychology computer science, Kristu Jayanti University