---
title: "Hassan Zaman - Category Marketing Management - Electronics in Greater Bengaluru Area | Tal"
description: "Meet Hassan Zaman, Business Operations & Program Management | Amazon | E-commerce & Growth | AI & Marketing Automation | Data-Driven Strategy based in Greater Bengaluru Area. AI stack includes claude, gemini, and lovable."
image: "https://tal.club/meet/hassan-zaman/share-image"
---

# Hassan Zaman on Tal

## Headline

Business Operations & Program Management \| Amazon \| E\-commerce & Growth \| AI & Marketing Automation \| Data\-Driven Strategy

## About

I’m a business operations, program management, and growth professional with 9\+ years of experience across Amazon, e\-commerce, digital marketing, business development, and entrepreneurship\. At Amazon, I’ve worked across category marketing and site merchandising, owning high\-visibility programs, product launches, promotional events, customer\-focused merchandising, and cross\-functional initiatives\. I combine business thinking with data and analytics to identify opportunities, improve customer experience, and drive measurable outcomes\. My experience spans: • Business & Program Management • E\-commerce & Growth Strategy • Cross\-functional Stakeholder Management • Customer & Conversion Optimization • Data Analytics, SQL & KPI Reporting • Marketing & Go\-to\-Market Strategy • AI & Marketing Automation I’m particularly interested in the intersection of business, technology, and AI—using automation and data to simplify processes, improve decision\-making, and create scalable business impact\. One example is an AI\-powered SEO Assistant I built to automate metadata generation and improve the efficiency of SEO workflows\. Earlier in my career, I managed multiple client accounts and led digital growth programs that generated 5,000\+ qualified leads, increased campaign engagement by 200%, and grew qualified sales pipeline by 40%\. I’m currently exploring opportunities in Business Operations, Program Management, Growth/E\-commerce, and AI\-enabled business or marketing transformation\.

## Location

Greater Bengaluru Area

## AI stack

claude

gemini

lovable

n8n

ollama

Amazon Q Developer

## Work experience

Category Marketing Management \- Electronics at Amazon, Dec 2022 \- Jun 2026 · 3 yrs 7 mos, Bengaluru, • Led the end\-to\-end Program \(BITA\) Amazon’s Best in Tech Awards, an integrated online and offline event, coordinating cross\-functional teams, technology brands, agencies, and internal stakeholders to drive customer engagement, traffic, brand participation, and event visibility\. • Ownedend\-to\-end merchandising and marketing for Tablets & PC Accessories Categories, ensuring alignment with business goals and customer needs\. • Delivered GVs goals for Tablet launches by standardizing a 3\-phase launch framework \(intrigue, launch, sustenance\) adopted across the category\. • Drove measurable uplift across marketing KPIs by running A/B tests on messaging themes and refining audience segmentation, tracked via cohort\-level performance analysis\. • Planed &executed end\-to\-end influencer and Category PR campaigns with agency partners and brand stakeholders, maximizing reach and tying results to business goals for leadership reporting\. • Built data\-backed business cases for programs by leveraging SQL queries, Andes\-Workbench, and Insight Crafter \(AI Tools\) to perform deep\-dive analytics on site traffic, conversion, and customer behavior data — translating insights into actionable recommendations for leadership\. • Built an AI\-powered SEO Assistant using Amazon Quick to bulk\-generate optimized metadata \(page titles & meta descriptions\), reducing manual effort and improving organic visibility across Amazon pages\. • Led High Velocity Events \(Great Indian Festival 2025 & Great Republic Day Sale 2026\) as POC for Electronics category, delivering scalable storefront improvements and achieving Glance Views performance targets\.

Marketing Manager at Digitlyz, Feb 2021 \- Aug 2022 · 1 yr 7 mos, India, • Managed brand P&L for a portfolio of 10 client accounts, driving category profitability through end\-to\-end program management — defining strategic plans, tracking team goals and metrics, and actively reporting program progress, key insights, and ROI to stakeholders\. • Drove 200% increase in campaign engagement and generated 5000\+ qualified leads within 3 months by leading a 4\-person team to execute integrated digital campaigns across Meta Ads, Google Ads, and LinkedIn\. • Increased qualified sales pipeline by 40% by building a LinkedIn and outbound lead generation engine, directly contributing to revenue growth\. • Managed multi\-channel paid ad budgets, optimizing for ROAS, CPA, CVR, and CTR through rigorous audience segmentation and creative A/B testing\. • Developed and optimized email marketing campaigns and customer nurturing workflows using HubSpot, improving lead\-to\-customer conversion through performance analytics\.

Co\-Founder at Avancee Automation Pvt Ltd, Dec 2018 \- Jan 2021 · 2 yrs 2 mos, India, • Product Innovation: Conceptualized and engineered a Wi\-Fi\-based retrofit automation module, enabling smart\-home capabilities for legacy electrical systems without structural rewiring\. • Owned end\-to\-end product lifecycle — from R&D and component procurement to final assembly — for the company's home automation solutions\. • Built a distribution channel strategy through system integrators \(architects, interior designers, builders\), expanding market reach and generating new business\. • Increased qualified leads and improved conversion rates by building a LinkedIn and cold\-email lead generation engine with a sales KPI reporting infrastructure\. • Recruited, coached, and led a 5\-person product and sales team, providing weekly 1:1 coaching and performance feedback\.

System Engineer at Minacs Ltd \(Lenovo Client Account\), Jul 2014 \- Aug 2015 · 1 yr 2 mos, Provided remote technical support to Lenovo ThinkPad customers, troubleshooting hardware and software issues\.

## Education

Master of Business Administration, Indian Institute of Technology, Patna

Specialization, Business and Marketing Strategies, University of London

[View the original profile](https://tal.club/meet/hassan-zaman)

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