Headline

Business Operations & Program Management | Amazon | E-commerce & Growth | AI & Marketing Automation | Data-Driven Strategy

About

I’m a business operations, program management, and growth professional with 9+ years of experience across Amazon, e-commerce, digital marketing, business development, and entrepreneurship. At Amazon, I’ve worked across category marketing and site merchandising, owning high-visibility programs, product launches, promotional events, customer-focused merchandising, and cross-functional initiatives. I combine business thinking with data and analytics to identify opportunities, improve customer experience, and drive measurable outcomes. My experience spans: • Business & Program Management • E-commerce & Growth Strategy • Cross-functional Stakeholder Management • Customer & Conversion Optimization • Data Analytics, SQL & KPI Reporting • Marketing & Go-to-Market Strategy • AI & Marketing Automation I’m particularly interested in the intersection of business, technology, and AI—using automation and data to simplify processes, improve decision-making, and create scalable business impact. One example is an AI-powered SEO Assistant I built to automate metadata generation and improve the efficiency of SEO workflows. Earlier in my career, I managed multiple client accounts and led digital growth programs that generated 5,000+ qualified leads, increased campaign engagement by 200%, and grew qualified sales pipeline by 40%. I’m currently exploring opportunities in Business Operations, Program Management, Growth/E-commerce, and AI-enabled business or marketing transformation.

Location

Greater Bengaluru Area

AI stack

claude

gemini

lovable

n8n

ollama

Amazon Q Developer

Work experience

Category Marketing Management - Electronics at Amazon, Dec 2022 - Jun 2026 · 3 yrs 7 mos, Bengaluru, • Led the end-to-end Program (BITA) Amazon’s Best in Tech Awards, an integrated online and offline event, coordinating cross-functional teams, technology brands, agencies, and internal stakeholders to drive customer engagement, traffic, brand participation, and event visibility. • Ownedend-to-end merchandising and marketing for Tablets & PC Accessories Categories, ensuring alignment with business goals and customer needs. • Delivered GVs goals for Tablet launches by standardizing a 3-phase launch framework (intrigue, launch, sustenance) adopted across the category. • Drove measurable uplift across marketing KPIs by running A/B tests on messaging themes and refining audience segmentation, tracked via cohort-level performance analysis. • Planed &executed end-to-end influencer and Category PR campaigns with agency partners and brand stakeholders, maximizing reach and tying results to business goals for leadership reporting. • Built data-backed business cases for programs by leveraging SQL queries, Andes-Workbench, and Insight Crafter (AI Tools) to perform deep-dive analytics on site traffic, conversion, and customer behavior data — translating insights into actionable recommendations for leadership. • Built an AI-powered SEO Assistant using Amazon Quick to bulk-generate optimized metadata (page titles & meta descriptions), reducing manual effort and improving organic visibility across Amazon pages. • Led High Velocity Events (Great Indian Festival 2025 & Great Republic Day Sale 2026) as POC for Electronics category, delivering scalable storefront improvements and achieving Glance Views performance targets.

Marketing Manager at Digitlyz, Feb 2021 - Aug 2022 · 1 yr 7 mos, India, • Managed brand P&L for a portfolio of 10 client accounts, driving category profitability through end-to-end program management — defining strategic plans, tracking team goals and metrics, and actively reporting program progress, key insights, and ROI to stakeholders. • Drove 200% increase in campaign engagement and generated 5000+ qualified leads within 3 months by leading a 4-person team to execute integrated digital campaigns across Meta Ads, Google Ads, and LinkedIn. • Increased qualified sales pipeline by 40% by building a LinkedIn and outbound lead generation engine, directly contributing to revenue growth. • Managed multi-channel paid ad budgets, optimizing for ROAS, CPA, CVR, and CTR through rigorous audience segmentation and creative A/B testing. • Developed and optimized email marketing campaigns and customer nurturing workflows using HubSpot, improving lead-to-customer conversion through performance analytics.

Co-Founder at Avancee Automation Pvt Ltd, Dec 2018 - Jan 2021 · 2 yrs 2 mos, India, • Product Innovation: Conceptualized and engineered a Wi-Fi-based retrofit automation module, enabling smart-home capabilities for legacy electrical systems without structural rewiring. • Owned end-to-end product lifecycle — from R&D and component procurement to final assembly — for the company's home automation solutions. • Built a distribution channel strategy through system integrators (architects, interior designers, builders), expanding market reach and generating new business. • Increased qualified leads and improved conversion rates by building a LinkedIn and cold-email lead generation engine with a sales KPI reporting infrastructure. • Recruited, coached, and led a 5-person product and sales team, providing weekly 1:1 coaching and performance feedback.

System Engineer at Minacs Ltd (Lenovo Client Account), Jul 2014 - Aug 2015 · 1 yr 2 mos, Provided remote technical support to Lenovo ThinkPad customers, troubleshooting hardware and software issues.

Education

Master of Business Administration, Indian Institute of Technology, Patna

Specialization, Business and Marketing Strategies, University of London