Headline

Building Smarter Digital Products & AI-Driven Systems | Ex-Sportsdunia | Ex-Wipro

About

I’m a product and growth operator who enjoys taking ideas from zero to scalable digital products — combining product strategy, technology, growth and increasingly, AI-driven automation. At Sportsdunia, I worked across product and growth as the platform scaled to 20K+ daily active users and 700K+ monthly users across Football, Cricket and Esports. I owned initiatives spanning organic growth, product roadmap, SEO-led acquisition, platform architecture and cross-functional execution. I also led the development and launch of SD Live, a live-scores product built around recurring sports engagement, and worked on Sportsdunia’s transition from WordPress to a scalable custom CMS. Along the way, I built AI-assisted content and automation systems using sports-data APIs, LLMs and workflow automation — doubling content output while reducing cost per article by more than 90%. I’m now building BG SitePilot, where I’m applying the same product-first approach to help businesses use AI and automation in practical ways — from custom digital products and websites to lead management, workflow automation, AI agents and internal business systems. What interests me most is the intersection of Product × AI × Automation × Growth: identifying an inefficient process or underserved opportunity, designing the right system around it, and figuring out how to make it scale.

Location

Punjab

AI stack

anthropic apis

claude code

claude

codex

n8n

openai

Work experience

Co-Founder at BG Site Pilot, Jun 2026 - Present · 4 mos, Punjab, India, - Co-founded BG SitePilot, an AI automation and digital product studio helping SMBs digitize operations, automate repetitive workflows and build customer-facing digital products. - Own end-to-end execution across problem discovery, solution design, product strategy, development, automation, deployment and go-to-market. - Designed and built AI-powered solutions including AI agents, lead-management systems, WhatsApp workflows, automated follow-ups, dashboards and internal business automations. - Built automation infrastructure using n8n, APIs, Google Sheets and AI/LLM integrations, connecting lead acquisition, CRM workflows, reporting and customer communication. - Developed and deployed production web products using modern stacks including Next.js/React, Vercel, Cloudflare and third-party APIs, taking projects from concept through live deployment. - Worked directly with SMB owners across sectors including hospitality, professional services, home services, etc., translating operational pain points into practical technology solutions. - Designed custom systems beyond standard websites, including booking and payment workflows, admin dashboards, inventory logic, lead-capture systems and automated notifications. - Built BG SitePilot’s outbound and lead-generation infrastructure, experimenting with cold outreach, partnerships, automation-led prospecting and international client acquisition channels.

Product & Growth Lead | Founder’s Office at Sportsdunia, Mar 2025 - Jun 2026 · 1 yr 4 mos, Gurugram, - Helped scale Sportsdunia from an early-stage sports media platform to 20K+ daily active users and 700K+ monthly users across Football, Cricket and Esports. - Owned the product and growth roadmap, working across engineering, content and design to drive organic acquisition, engagement and platform scalability. - Led the end-to-end development and launch of SD Live, a live-scores app for Football and Cricket, from product definition and API integration through App Store/Play Store release. - Led Sportsdunia’s expansion beyond Football into Cricket and Esports/Gaming, using experimentation and A/B testing to validate and scale new verticals. - Drove the migration from WordPress to a custom CMS, enabling high-volume publishing, structured workflows, third-party sports-data integrations and AI-powered systems. - Built AI-assisted content systems using sports-data APIs and LLMs, doubling content output while reducing cost per article by 90%+, with human-in-the-loop validation. - Implemented programmatic SEO, internal-linking and data-driven content systems across player, team and competition pages to support scalable organic growth. - Automated reporting, content distribution and social workflows using n8n, reducing repetitive manual operations.

Business Analyst at Collegedunia, Sep 2023 - Feb 2025 · 1 yr 6 mos, Gurugram, Haryana, India, Building the product: sportsdunia.com

Analyst at Wipro, Aug 2021 - Oct 2023 · 2 yrs 3 mos, Gurugram, Haryana, India

Education

Bachelor of Technology, Electrical Engineering, Thapar Institute of Engineering & Technology