---
title: "Harshul Uthra - POD Creative Head - PhonePe Ads (Monetization & Innovation) in Bengaluru | Tal"
description: "Meet Harshul Uthra, Head of Creative & Creative Director - I Make Complex Things Simple. based in Bengaluru. AI stack includes antigravity, claude code, and claude. Explore public work links including behance.net."
image: "https://tal.club/meet/harshul-uthra/share-image"
---

# Harshul Uthra on Tal

## Headline

Head of Creative & Creative Director \- I Make Complex Things Simple\.

## About

Head of Creative\. I build in\-house creative teams from zero to one\. Startups call me when there's no creative function yet, just a gap where one should be\. I've built that function from the ground up across Fintech, Fashion, F&B, FMCG, Tech, and AI companies\. Think of it like laying foundation for a house while the family's already moving in: process, people, and output all need to work from day one\. 15 years across global agencies \(JWT, Dentsu, Publicis, Mullen Lowe\) and in\-house leadership roles gave me range across marketing, brand strategy, brand design, brand campaigns, product marketing, CRM design, brand solutions, and UI design\. I also build AI driven processes within orgs, so creative teams move faster without losing craft\. If you're a founder or leader looking to build an in\-house creative team that actually moves the business, not just makes it look good, let's talk\.

## Location

Bengaluru

## AI stack

antigravity

claude code

claude

elevenlabs

lovable

claudecode

## Work experience

POD Creative Head \- PhonePe Ads \(Monetization & Innovation\) at PhonePe, Jun 2025 \- Nov 2025 · 6 mos, Bengaluru, Drove product innovation, brand solutions, and new monetization streams within the PhonePe app\.

Creative Manager \- PhonePe Ads \| PhonePe Payment Gateway at PhonePe, Aug 2024 \- Jul 2025 · 1 yr, Bengaluru, I focus on monetizing the PhonePe app by designing creative, innovative ad formats for brands looking to advertise on our platform, driving revenue for PhonePe\. Alongside this, I lead an in\-house creative team that supports various company verticals and helps build the PhonePe brand through brand marketing, CRM, and product marketing initiatives\.

Senior Lead Creative Designer \- PhonePe Ads \| Indus Appstrore \| Share\.Market at PhonePe, Jun 2022 \- Aug 2024 · 2 yrs 3 mos, Bengaluru, Karnataka, India, As the Lead Creative Designer at PhonePe, I am entrusted with steering the creative design direction for PhonePe and its sub\-brands, including Indus Appstore, PhonePe Ads, and Share Market\. In this multifaceted role, I oversee the development of in\-app, CRM, marketing, and offline creatives, ensuring a cohesive visual identity across all platforms\. Key Responsibilities: PhonePe Design Leadership: Spearheading the creative vision for PhonePe and its sub\-brands, I lead a dynamic team of designers to deliver visually compelling and effective designs that resonate with our diverse user base\. Cross\-Functional Collaboration: Collaborating closely with cross\-functional teams, I play a pivotal role in ideation sessions, contributing creative insights and strategies to align design initiatives with overarching business objectives\.

Creative Director \- Digital \| Branded Content \| Brand Solutions \| Monetization at Mirchi, Dec 2019 \- Jun 2022 · 2 yrs 7 mos, Noida, I lead a creative team that builds brand solutions, content, and creative strategy for brands and businesses across the North Region\. I also head Mirchi Brewery, our in\-house independent agency, which works with clients in India and overseas to create branded content across digital and audio\. A key part of my role is developing strategies to monetize Mirchi’s existing properties, while owning the overall strategy, budgeting, production, design, and execution for everything the Brewery puts out\.

Creative Director \- PepsiCo at J\. Walter Thompson Worldwide, Oct 2017 \- Dec 2019 · 2 yrs 3 mos, Gurgaon, Haryana, India, Conceptualized and executed Digital, Design and Advertising campaigns for Pepsico brands \- Pepsi, Gatorade, Sting, Tropicana, Lays, Doritos, Cheetos & Quaker Oats\. Was part of Pepsi's \- 'Har Ghoont Mein Swag', Tropicana's \- 'My health my way', Quaker's \- 'Fuel For The Real Fit' campaigns in JWT\. Won Young Cannes, Times of India Print Innovation & was nominated for Impact 30 under 30\.

Group Head \- Art Director at Dentsu Webchutney, Jun 2017 \- Aug 2017 · 3 mos, Gurgaon, Haryana, India

Sr\. Art Director at MullenLowe Lintas Group, Apr 2016 \- Feb 2017 · 11 mos, Gurgaon, India, Conceptualized and designed brand campaigns for Vitsara, Hajmola, and Gionee\. Was responsible for cracking the visual language and launch of Club Vistara and Hajmola Amrud sub\-brands\. Brands: Real Juice, Vistara Airlines, Dabur Hajmola, Gionee & Havells

## Education

Design MBA, Business Design, d\.MBA

Bachelor of Fine Arts \(BFA\), Design and Applied Arts, Delhi University

## Public links

- behance\.net: https://www\.behance\.net/harshuluthra

[View the original profile](https://tal.club/meet/harshul-uthra)

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