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Harshitha konda

Growth Associate @ FRND I EX-Intern @ IIM Visakhapatnam | Marketing | Entrepreneurship

Bengaluru

4+ years of work experience

FRND
Nov 202510 mosPresent

Bengaluru, Karnataka, India

worked on scaling International Markets -GCC, LATAM regions Optimized performance marketing and user acquisition funnels for international Markets, resulting in 125% revenue growth (5 months) and 25% lower CAC Worked on marketing for 0→1 Product, driving acquisition and scaling revenue to ₹1 lakh Owned influencer marketing lifecycle, including talent discovery, pricing negotiations, and budget management
FRND
Apr 20258 mosNov 2025

Bengaluru, Karnataka, India

Led end-to-end execution of performance marketing campaigns across Meta, Google, and Snapchat platforms Conducted weekly creative performance analysis, resulting in a 3% CPM reduction through data-driven content decisions Improved CTR, CVR, and ROAS by A/B testing creatives, audiences, landing pages, and bid strategies Achieved 30% CAC reduction through iterative testing, segmentation (AppsFlyer), and real-time optimization Leveraged SQL to analyze large datasets and generate insights for new campaign strategies. Built and maintained SQL dashboards to monitor installs, sign-ups, in-app events, and conversion funnels Executed full-funnel (TOFU–BOFU) strategies to drive acquisition and re-engagement across Tier-2&3 user segments. Collaborated cross-functionally with product, design, and content teams to ensure campaign alignment and consistency
Indian Institute of Management Visakhapatnam
Dec 20243 mosFeb 2025

IIM Vishakapatanam

Applied analytical and technical skills to estimate finance and accounting metrics for impactful research. Analyzed 10,000+ transaction records in R to uncover key trends for decision-making. Streamlined data extraction processes with Python, supporting efficient analysis for multiple research assignments.
National Institute of Technology, Andhra Pradesh
Nov 20241 moNov 2024

stage operations lead, Techriya 2024 ( Annual Techfest of NIT Andhra Pradesh )
Chemical Engineering Association (ChEA) NIT Andhra Pradesh
Aug 20247 mosFeb 2025

Led a team of 50 in organizing successful events for Techriya 2024, achieving 400 registrations and over 750 attendees, while also coordinating the Drag Force event for Techriya 2023 and enhancing the Chemical Engineering Association's Instagram presence through two innovative activities.
McFes
Jun 20242 mosJul 2024

Bangalore Urban, Karnataka, India

Managed all company social media platforms, creating engaging content for YouTube videos and designing marketing posters to enhance brand visibility and audience engagement.
Chemical Engineering Association (ChEA) NIT Andhra Pradesh
Aug 20231 yr 1 moAug 2024

Curated two new events on ChEA Instagram handle and successfully conducted a drag race event with a team of 40 people which got 150 registrations for the annual Techfest, Techriya 2k23.
Chemical Engineering Association (ChEA) NIT Andhra Pradesh
Jun 20221 yr 3 mosAug 2023

Andhra Pradesh, India

Harshitha’s AI Stack

claude code
claude code
gemini
gemini
meta
meta
metaai
metaai
perplexity
perplexity
claudecode
claudecode

Education

National Institute of Technology, Andhra Pradesh

Bachelor of Technology - BTech, Chemical Engineering

National Institute of Technology, Andhra Pradesh

20214 yrs2025
Indian Institute of Management Visakhapatnam

Research intern

Indian Institute of Management Visakhapatnam

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Headline

Growth Associate @ FRND I EX-Intern @ IIM Visakhapatnam | Marketing | Entrepreneurship

About

I enjoy solving problems, learning new things, and turning ideas into outcomes. Curious about product, growth, and building things people actually love to use. My interests span growth, product, analytics, technology, and startups, and Open to opportunities to build, experiment, and improve. I believe in continuous learning, taking ownership, and staying adaptable in a fast-changing world. Whether it's exploring new challenges, or collaborating with talented people, I enjoy pushing myself outside my comfort zone. Currently focused on growing professionally, creating meaningful work, and becoming a little better every day. 🚀

Location

Bengaluru

AI stack

claude code

gemini

meta

metaai

perplexity

claudecode

Work experience

Growth Associate at FRND, Nov 2025 - Present · 10 mos, Bengaluru, Karnataka, India, worked on scaling International Markets -GCC, LATAM regions Optimized performance marketing and user acquisition funnels for international Markets, resulting in 125% revenue growth (5 months) and 25% lower CAC Worked on marketing for 0→1 Product, driving acquisition and scaling revenue to ₹1 lakh Owned influencer marketing lifecycle, including talent discovery, pricing negotiations, and budget management

Marketing Intern at FRND, Apr 2025 - Nov 2025 · 8 mos, Bengaluru, Karnataka, India, Led end-to-end execution of performance marketing campaigns across Meta, Google, and Snapchat platforms Conducted weekly creative performance analysis, resulting in a 3% CPM reduction through data-driven content decisions Improved CTR, CVR, and ROAS by A/B testing creatives, audiences, landing pages, and bid strategies Achieved 30% CAC reduction through iterative testing, segmentation (AppsFlyer), and real-time optimization Leveraged SQL to analyze large datasets and generate insights for new campaign strategies. Built and maintained SQL dashboards to monitor installs, sign-ups, in-app events, and conversion funnels Executed full-funnel (TOFU–BOFU) strategies to drive acquisition and re-engagement across Tier-2&3 user segments. Collaborated cross-functionally with product, design, and content teams to ensure campaign alignment and consistency

Reasearch intern at Indian Institute of Management Visakhapatnam, Dec 2024 - Feb 2025 · 3 mos, IIM Vishakapatanam, Applied analytical and technical skills to estimate finance and accounting metrics for impactful research. Analyzed 10,000+ transaction records in R to uncover key trends for decision-making. Streamlined data extraction processes with Python, supporting efficient analysis for multiple research assignments.

Stage operations lead at National Institute of Technology, Andhra Pradesh, Nov 2024 - Nov 2024 · 1 mo, stage operations lead, Techriya 2024 ( Annual Techfest of NIT Andhra Pradesh )

Co Secretary at Chemical Engineering Association (ChEA) NIT Andhra Pradesh, Aug 2024 - Feb 2025 · 7 mos, Led a team of 50 in organizing successful events for Techriya 2024, achieving 400 registrations and over 750 attendees, while also coordinating the Drag Force event for Techriya 2023 and enhancing the Chemical Engineering Association's Instagram presence through two innovative activities.

Digital marketing intern at McFes, Jun 2024 - Jul 2024 · 2 mos, Bangalore Urban, Karnataka, India, Managed all company social media platforms, creating engaging content for YouTube videos and designing marketing posters to enhance brand visibility and audience engagement.

Joint Secretary at Chemical Engineering Association (ChEA) NIT Andhra Pradesh, Aug 2023 - Aug 2024 · 1 yr 1 mo, Curated two new events on ChEA Instagram handle and successfully conducted a drag race event with a team of 40 people which got 150 registrations for the annual Techfest, Techriya 2k23.

Executive member at Chemical Engineering Association (ChEA) NIT Andhra Pradesh, Jun 2022 - Aug 2023 · 1 yr 3 mos, Andhra Pradesh, India

Education

Bachelor of Technology - BTech, Chemical Engineering, National Institute of Technology, Andhra Pradesh

Research intern, Indian Institute of Management Visakhapatnam