Headline

Marketing Manager, Brand & Digital | Growth & Partnerships

About

Brand and marketing professional with 6+ years across Landor (WPP), Omnicom, and BOMBAYDC. I help brands figure out what they stand for and how to make that show up commercially, across hospitality, BFSI, luxury, and consumer. Currently exploring brand and marketing roles with UAE companies building category-defining brands. Most recently at BOMBAYDC, I've been working at the intersection of brand and digital, getting a much closer look at how design, UX, and technology come together to shape the experience a brand creates online. It has added a new dimension to how I think about marketing and made me more attuned to the craft that sits behind the digital work brands put out. I had previledge to work with some of the renowned BFSI clients in India. At Landor (WPP), I got to work on rebranding and brand identity projects for One8 Sports, Meesho, DTDC, Mahindra Finance, and IHCL (Indian Hotels Company Limited), each very different from the other, which made the work genuinely interesting. A lot of it involved understanding how a brand's history, its customers, and its ambitions need to be reconciled into something coherent and consistent. Beyond the projects I managed directly, I was also involved in brand conversations with organisations across hospitality, infrastructure, and financial services, including The Leela, Brookfield Properties, Shree Cement, and Indriya Jewellery (Aditya Birla Group). It gave me a broad view of how differently companies approach their brands depending on the sector they operate in and the moment they find themselves at. At FCBKinnect (Omnicom), I worked on the day-to-day marketing of Oberoi and Trident Hotels and Too Yumm!. Running campaigns and creating content across paid media, social, and influencer, learning how to balance creative ambition with budget realities, and figuring out what genuinely moves the needle for a brand versus what just looks good on a report. Those years taught me to think about marketing from the brand's perspective, not just the channel's. I care about brands that have a real point of view, and I enjoy the work of bringing that point of view to life, whether that's through a campaign, a customer journey, or simply a more consistent presence. Currently based in Dubai and looking for an in-house brand or marketing role where I can do exactly that.

Location

United Arab Emirates

AI stack

claude code

claude

meta

notion

openai

ChatGPT

Work experience

Marketing Manager at Oasis Ice Cream, Apr 2026 - Present · 6 mos, Dubai, United Arab Emirates, - Working directly with the founder and CEO to scale across all seven emirates, building the marketing function from the ground up with no prior digital infrastructure in place, and scaling operations to optimise existing processes and ensure new product launches are successful. - This is a hands-on, zero-to-one role where I own brand strategy, agency management, content, and execution simultaneously, reporting into the business owner and collaborating directly with senior leadership on all key decisions. - Introduced AI as an operational tool across brand workflows, from drafting stakeholder communications and agency briefs to synthesising audience insights, enabling faster decision-making in a lean team structure. - Developed a multi-platform content strategy rooted in UAE consumer behaviour, with bilingual (Arabic + English) content targeting Emirati audiences across the Northern Emirates, a segment competitors have consistently overlooked.

Business Lead at BOMBAYDC, Aug 2024 - Feb 2026 · 1 yr 7 mos, Mumbai, • Drove new business and expansion opportunities through strategic proposals and pitch leadership. • Operated across the full digital value chain, integrating behavioural science, strategy, UX/UI design, and technology to deliver scalable websites, apps, and enterprise digital platforms. • Led cross-functional teams to deliver impactful brand and experience outcomes. • Managed project P&L, margin tracking, and delivery efficiency across multiple accounts. • Collaborated with the Founder & Leadership on growth planning and revenue forecasting.

Business Development and Client Manager at Landor, Sep 2022 - Jul 2024 · 1 yr 11 mos, Mumbai, Maharashtra, India, • Managed high-impact rebranding projects for clients, including Meesho, DTDC, One8, Mahindra Finance and Lentra • Led end-to-end strategic pitches from insight generation to commercial structuring, driving incremental revenue through new client acquisition and expanded service mandates. • Collaborated with global teams at Landor and cross-agency pitches with WPP teams on multi-million-dollar pitches.

Associate Account Manager at Kinnect, Jan 2022 - Aug 2022 · 8 mos, Mumbai, Maharashtra, India, I played a pivotal role in managing teams and driving revenue growth through strategic upselling initiatives. • Trained and mentored team members to enhance their skills and performance. • Collaborated with cross-functional teams to ensure efficient execution of daily operations. • Executed impactful campaigns for Too Yumm!, enhancing brand presence in the market.

Senior Account Executive at Kinnect, Dec 2020 - Jan 2022 · 1 yr 2 mos, • Managed digital and integrated marketing initiatives for prestigious clients, including Oberoi & Trident Hotels, and Too Yumm! • Spearheaded campaign planning and execution across performance marketing, content, and influencer programs.

Digital Marketing Executive at Webshakers_in, Aug 2019 - Dec 2020 · 1 yr 5 mos, Mumbai, Maharashtra, India

Education

Master of Arts - MA, Entertainment, Media and Advertising, Usha Pravin Gandhi College of Arts, Commerce and Science

Certification, Digital Marketing, IIDE - The Digital School

Public links

harshitatarsariya.vercel.app: https://harshitatarsariya.vercel.app/