Harshita Singla profile photo 1 on Tal

Harshita Singla

Marketing @ Curie | Ex -POP, Uni, StockGro, FamPay

Bengaluru

5+ years of work experience

Curie Money
Mar 20266 mosPresent

POP
Aug 20257 mosFeb 2026

• Own growth strategy for the POP Card. Focused on improving funnel conversion by targeting high-intent audiences (pre-approved users, and in-app shoppers). Grew monthly card sign-ups from 4,000 to over 10,000 in four months. This result was achieved through consistent optimization and partner collaboration. • Drove card activation using a mix of organic, partner, and paid channels like Jio and Bookmyshow, leading to a 25-30% improvement in the application-to-approval rate by sharpening cohort targeting • Working on POP’s ongoing rebranding, shaping how growth campaigns show up under the new voice, while keeping acquisition and funnel movement steady.
Uni Cards
Jan 20241 yr 8 mosAug 2025

Bengaluru, Karnataka, India

• Led the end-to-end launch of Uni’s GoldX Credit Card, from defining the go-to-market strategy and core brand messaging to building a distinct visual identity across platforms. This drove 50,000+ card sales in just 5 months. • Worked towards targeted and relevant Meta and Google ad campaigns, which helped in bringing down the cost from Rs 1200 to Rs 750 within 5 months. Also, led YouTube first marketing, focused on brand-building, while also driving Uni’s SEO and ORM strategy to boost search visibility and trust. • Played a key role in positioning, messaging, and growth marketing to help scaling Uni Paychek. Led the launch and marketing of the “Your Offer Letter Has Arrived” campaign for Paychek.
StockGro
Jun 20221 yr 7 mosDec 2023

Bengaluru, Karnataka, India

• Contributed to collaboration with Hindustan Times by coordinating a marketing campaign that secured front-page features in Mint and Hindustan Times alongside extensive coverage during the budget release in February 2024. • Developed and led the ‘Paisa Bolta Hai’ series, to improve people's understanding of finance. Collaborated with SEBI registered investors who shared their experiences in a casual podcast style to simplify finance terms. • Managed India's largest Campus Connect program, the Big Shot program, engaging interns from institutions nationwide. Built partnerships with leading colleges. Recognized as the 'Top Community Builder Startup of the Year' in February 2023, for driving impactful community initiatives.
FamPay
Jun 20201 yr 6 mosNov 2021

Bangalore Urban district, India

• Instrumental in the success of $38 million Series A funding in June 2021 • Launched a Brand Ambassador Program targeting teenagers, providing selected individuals with resources and training to represent FamPay authentically. These ambassadors engaged in activities such as organizing events and sharing content on social media to spread brand awareness and build trust with the brand. Over five months, this initiative led to a 3x increase in user acquisition. • Led a Brand Ambassador Program to increase product visibility within a massive teen community • Organized FamJam, India's largest Teen Summit in 2020, an online talent showcase that offered a diverse range of activities including dance, singing, and open mic sessions. As the lead organizer, I managed all aspects of event logistics, from online hosting to guest invitations and rewards distribution.

Harshita’s AI Stack

claude
claude

Education

Bachelor of Business Administration, Finance

Center for Management Studies (CMS)

20193 yrs2022
Jain (Deemed-to-be University)

Class XII

Jain (Deemed-to-be University)

20172 yrs2019

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Headline

Marketing @ Curie | Ex -POP, Uni, StockGro, FamPay

About

Passionate about driving growth and shaping brand strategies, I bring dynamic expertise to the intersection of fintech

Location

Bengaluru

AI stack

claude

Work experience

Marketing at Curie Money, Mar 2026 - Present · 6 mos

Growth Manager at POP, Aug 2025 - Feb 2026 · 7 mos, • Own growth strategy for the POP Card. Focused on improving funnel conversion by targeting high-intent audiences (pre-approved users, and in-app shoppers). Grew monthly card sign-ups from 4,000 to over 10,000 in four months. This result was achieved through consistent optimization and partner collaboration. • Drove card activation using a mix of organic, partner, and paid channels like Jio and Bookmyshow, leading to a 25-30% improvement in the application-to-approval rate by sharpening cohort targeting • Working on POP’s ongoing rebranding, shaping how growth campaigns show up under the new voice, while keeping acquisition and funnel movement steady.

Senior Marketing Executive at Uni Cards, Jan 2024 - Aug 2025 · 1 yr 8 mos, Bengaluru, Karnataka, India, • Led the end-to-end launch of Uni’s GoldX Credit Card, from defining the go-to-market strategy and core brand messaging to building a distinct visual identity across platforms. This drove 50,000+ card sales in just 5 months. • Worked towards targeted and relevant Meta and Google ad campaigns, which helped in bringing down the cost from Rs 1200 to Rs 750 within 5 months. Also, led YouTube first marketing, focused on brand-building, while also driving Uni’s SEO and ORM strategy to boost search visibility and trust. • Played a key role in positioning, messaging, and growth marketing to help scaling Uni Paychek. Led the launch and marketing of the “Your Offer Letter Has Arrived” campaign for Paychek.

All Things Community & Growth (Growth Strategy) at StockGro, Jun 2022 - Dec 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India, • Contributed to collaboration with Hindustan Times by coordinating a marketing campaign that secured front-page features in Mint and Hindustan Times alongside extensive coverage during the budget release in February 2024. • Developed and led the ‘Paisa Bolta Hai’ series, to improve people's understanding of finance. Collaborated with SEBI registered investors who shared their experiences in a casual podcast style to simplify finance terms. • Managed India's largest Campus Connect program, the Big Shot program, engaging interns from institutions nationwide. Built partnerships with leading colleges. Recognized as the 'Top Community Builder Startup of the Year' in February 2023, for driving impactful community initiatives.

Community Growth at FamPay, Jun 2020 - Nov 2021 · 1 yr 6 mos, Bangalore Urban district, India, • Instrumental in the success of $38 million Series A funding in June 2021 • Launched a Brand Ambassador Program targeting teenagers, providing selected individuals with resources and training to represent FamPay authentically. These ambassadors engaged in activities such as organizing events and sharing content on social media to spread brand awareness and build trust with the brand. Over five months, this initiative led to a 3x increase in user acquisition. • Led a Brand Ambassador Program to increase product visibility within a massive teen community • Organized FamJam, India's largest Teen Summit in 2020, an online talent showcase that offered a diverse range of activities including dance, singing, and open mic sessions. As the lead organizer, I managed all aspects of event logistics, from online hosting to guest invitations and rewards distribution.

Education

Bachelor of Business Administration, Finance, Center for Management Studies (CMS)

Class XII, Jain (Deemed-to-be University)