---
title: "Harshita Gera - Project Trainee in Delhi | Tal"
description: "Meet Harshita Gera, Summers - DDB || PGDM (Marketing)’26 || BA Programme, DU’23 based in Delhi. AI stack includes antigravity and codex."
image: "https://tal.club/meet/harshita-gera/share-image"
---

# Harshita Gera on Tal

## Headline

Summers \- DDB \|\| PGDM \(Marketing\)’26 \|\| BA Programme, DU’23

## About

I am a PGDM candidate at IMI Delhi, specialising in Marketing and Analytics, with hands\-on experience spanning brand communications, digital marketing, business development, large\-scale event operations, and consumer research\. What connects these experiences is not the industry but the approach\. I research first, then act\. At DDB Mudra Group, I conducted retail audits across 30\+ outlets, benchmarked 8\+ competing brands, and contributed to a national FMCG campaign that delivered measurable in\-store results\. At an early\-stage startup, I built a social media community from zero with no paid spend and achieved a 40% increase in engagement through structured, data\-informed content planning\. As an independent live project contributor, I delivered a full digital strategy for a client, from website development and SEO implementation to KPI tracking, end to end\. Outside formal work, I have led events for over 1,200 attendees, managed relationships with 40\+ corporate organisations during a national HR leadership conclave, turned around a failing campus event to achieve 10x its original footfall, and competed in strategy and finance challenges at IIT Madras, IMI Kolkata, and NMIMS, consistently placing at the top\. I move between data and narrative with equal comfort\. I can analyse a market, build the strategy, and then communicate it to a room\. I thrive in environments where both analytical rigour and interpersonal agility are required, and I am drawn to problems that demand structured thinking as much as they demand initiative\. I am currently at the final stage of my PGDM and actively exploring opportunities where consumer understanding, business growth, and strategic execution converge\. If you are building a team that values curiosity, ownership, and the ability to take an idea from insight to outcome, I would welcome a conversation\. 📩 harshitagera01@gmail\.com

## Location

Delhi

## AI stack

antigravity

codex

## Work experience

Project Trainee at DDB Mudra Group, Apr 2025 \- May 2025 · 2 mos, On\-site, \- Benchmarked 8\+ brands on price, POSM, and in\-store display across 15\+ retail audits spanning 30\+ MBOs and EBOs\. \- Catalogued 100\+ assets from 20\+ years of archival data; synthesised 6 strategic frameworks into a Cannes\-standard AV\. \- Executed full project lifecycle from field research to stakeholder delivery, grounded in data\-driven recommendations\. \- Converted competitive insights into brand positioning and go\-to\-market strategies for senior stakeholders\. \- Conducted a 12\-month competitive intelligence scan across 4\+ brands, tracking creative strategy, messaging evolution, and media mix shifts across social, digital, and print to benchmark positioning and identify emerging market entrants\.

Business Development Associate at EduBenchers™️, Mar 2022 \- Sep 2022 · 7 mos, Remote, \- Generated 150\+ leads; converted 15\+ clients via targeted campaigns, directly contributing to revenue pipeline growth\. \- Designed a sales tracking system for 20\+ interns; improved lead pipeline accountability and conversion output\. \- Recruited, onboarded, and supervised 14\+ interns, including senior campus managers, across university geographies\.

Social Media Marketing Intern at Amlinmart, Mar 2022 \- Apr 2022 · 2 mos, India

Social Media Head at perOPINION, Jan 2022 \- May 2022 · 5 mos, India, \- Monitored platform trends; adapted content to algorithm signals, contributing to a 40% organic engagement uplift\. \- Applied channel\-specific frameworks; tailored tone and creative style to algorithm behaviour, boosting relevance\. \- Grew organic engagement by 40% via content calendars, audience segmentation, and data\-driven campaign optimisation\.

Business Development Intern at Jankalyan Multipurpose Education Society, Jan 2022 \- Jan 2022 · 1 mo, Delhi, India, Fund Raising & Strategies Development

## Education

Post Graduate Diploma in Management, Business Administration and Management, General, IMI Delhi

Bachelor of Arts \- BA, English and Economics, Janki Devi Memorial College

[View the original profile](https://tal.club/meet/harshita-gera)

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