Headline

Summers - DDB || PGDM (Marketing)’26 || BA Programme, DU’23

About

I am a PGDM candidate at IMI Delhi, specialising in Marketing and Analytics, with hands-on experience spanning brand communications, digital marketing, business development, large-scale event operations, and consumer research. What connects these experiences is not the industry but the approach. I research first, then act. At DDB Mudra Group, I conducted retail audits across 30+ outlets, benchmarked 8+ competing brands, and contributed to a national FMCG campaign that delivered measurable in-store results. At an early-stage startup, I built a social media community from zero with no paid spend and achieved a 40% increase in engagement through structured, data-informed content planning. As an independent live project contributor, I delivered a full digital strategy for a client, from website development and SEO implementation to KPI tracking, end to end. Outside formal work, I have led events for over 1,200 attendees, managed relationships with 40+ corporate organisations during a national HR leadership conclave, turned around a failing campus event to achieve 10x its original footfall, and competed in strategy and finance challenges at IIT Madras, IMI Kolkata, and NMIMS, consistently placing at the top. I move between data and narrative with equal comfort. I can analyse a market, build the strategy, and then communicate it to a room. I thrive in environments where both analytical rigour and interpersonal agility are required, and I am drawn to problems that demand structured thinking as much as they demand initiative. I am currently at the final stage of my PGDM and actively exploring opportunities where consumer understanding, business growth, and strategic execution converge. If you are building a team that values curiosity, ownership, and the ability to take an idea from insight to outcome, I would welcome a conversation. 📩 harshitagera01@gmail.com

Location

Delhi

AI stack

antigravity

codex

Work experience

Project Trainee at DDB Mudra Group, Apr 2025 - May 2025 · 2 mos, On-site, - Benchmarked 8+ brands on price, POSM, and in-store display across 15+ retail audits spanning 30+ MBOs and EBOs. - Catalogued 100+ assets from 20+ years of archival data; synthesised 6 strategic frameworks into a Cannes-standard AV. - Executed full project lifecycle from field research to stakeholder delivery, grounded in data-driven recommendations. - Converted competitive insights into brand positioning and go-to-market strategies for senior stakeholders. - Conducted a 12-month competitive intelligence scan across 4+ brands, tracking creative strategy, messaging evolution, and media mix shifts across social, digital, and print to benchmark positioning and identify emerging market entrants.

Business Development Associate at EduBenchers™️, Mar 2022 - Sep 2022 · 7 mos, Remote, - Generated 150+ leads; converted 15+ clients via targeted campaigns, directly contributing to revenue pipeline growth. - Designed a sales tracking system for 20+ interns; improved lead pipeline accountability and conversion output. - Recruited, onboarded, and supervised 14+ interns, including senior campus managers, across university geographies.

Social Media Marketing Intern at Amlinmart, Mar 2022 - Apr 2022 · 2 mos, India

Social Media Head at perOPINION, Jan 2022 - May 2022 · 5 mos, India, - Monitored platform trends; adapted content to algorithm signals, contributing to a 40% organic engagement uplift. - Applied channel-specific frameworks; tailored tone and creative style to algorithm behaviour, boosting relevance. - Grew organic engagement by 40% via content calendars, audience segmentation, and data-driven campaign optimisation.

Business Development Intern at Jankalyan Multipurpose Education Society, Jan 2022 - Jan 2022 · 1 mo, Delhi, India, Fund Raising & Strategies Development

Education

Post Graduate Diploma in Management, Business Administration and Management, General, IMI Delhi

Bachelor of Arts - BA, English and Economics, Janki Devi Memorial College