Headline

Product Marketing @Zupee

About

Full-funnel marketer enabling SaaS products to reach the right consumer.

Location

Gurugram

AI stack

codex

cursor

claudecode

Work experience

Product Marketing at Zupee, Jul 2025 - Present · 1 yr 2 mos, Gurugram, Haryana, India

Growth Marketer at Unstop, Jul 2023 - Jul 2025 · 2 yrs 1 mo, Delhi, India, Retention: - Strategized and Owned Email Marketing to drive 5 lacs+ conversions and 20% incremental CTR. 4x traffic contribution from channel managing lifecycle for 25 Mn+ users. - Optimized for 6% incremental traffic from push notification and WA. - Drove Retention through Product and Channel Marketing leading to 25% incremental traffic - Owned and scaled user segmentation via journeys and Product nudges. Acquisition: - Managed a network of 100+ Affiliates driving new users and reducing CAC to ever lowest in 3 months. - Managed network of 3k+ referrers contributing 15% new users via Product and Channel nudges.

Founder's Office- Growth at Digidarts, Jan 2023 - Jul 2023 · 7 mos, Gurugram, Haryana, India, - On boarded 100+ partners driving 15+ leads and 7% incremental revenue. Handled cross-marketing with them. - Strategized International Expansion. - Implemented In house dashboard for smoother ops & data visibility for clients.

Marketing and Operations at Passionbits, Aug 2022 - Oct 2022 · 3 mos, - Owned acquisition and awareness via Influencer and Affiliate leading to 15% increment in traffic and 23% new users. - Managed 20+ Ambassadors driving 25+ user research and referrals.

Growth at AccioJob, Feb 2022 - Jun 2022 · 5 mos, - Community Manager for Ambassador program managing 2k+ ambassador driving 10% incremental leads. - Worked with the founder to increase hiring partners via E-mail and Sales Navigator leading to 10% increase in partners.

Education

BTech - Bachelor of Technology, Chemical Engineering, Institute of Engineering and Technology

Intermediate, PCM with Computers, City Montessori School