Harshit Sharma profile photo 1 on Tal

Harshit Sharma

Building Razorpay Engage | Ad Tech

Bengaluru

6+ years of work experience

Razorpay
May 20265 mosPresent

Bengaluru, Karnataka, India

Tyroo
Apr 20251 yr 1 moApr 2026

Gurugram, Haryana, India

● Lead client partnership and solutions strategy for Criteo, managing key enterprise accounts including Maruti, Cathay Pacific, Haier, SBI, and many more driving $2.5M+ in revenue to date. ● Created a Criteo Activation Playbook for brands to integrate retail media into their omnichannel digital marketing mix. ● Scaled enterprise advertisers by up to 10X, leveraging Criteo’s platform credibility through quarterly roadmap and growth reviews. ● Owned data privacy and compliance for enterprise Criteo integrations, ensuring pixel deployments adhered to brand privacy policies and Criteo’s global data governance standards.
Tyroo
Feb 20241 yr 3 mosApr 2025

Gurugram, Haryana, India

● Spearheading the Criteo x Tyroo partnership, establishing scalable processes, playbooks, and GTM strategies. ● Revived churned clients and expanded the travel vertical, unlocking new business with ITC Hotels and Goibibo. ● Drove $1.4M+ revenue in 3 quarters by securing and scaling enterprise accounts, including Amex, Maruti, Airtel, MaxLife, Cars24, and ITC.
3.14
Apr 20212 yrs 10 mosJan 2024

Gurugram, Haryana, India

• Built and scaled the Zoutons brand across India, UAE, and the US, leading strategic partnerships with global affiliate networks such as CJ, Rakuten, and Awin. • Scaled Zoutons India’s organic traffic from 250K to 1.5M monthly users through targeted SEO and content optimisation strategies. • Developed and managed affiliate campaigns for top D2C brands, achieving up to 60% ROI and improving efficiency through performance analytics. • Designed and launched new affiliate-to-paid media hybrid models for US clients, aligning digital and performance channels to improve reach and conversions.
Doubtnut
Nov 20206 mosApr 2021

Gurugram, Haryana, India

• Led the retention and renewals function for paid users, managing a 10-member client success team. • Designed customer lifecycle programs that improved renewal rates by 70% through personalized engagement and upselling.
Careers360
Feb 20191 yr 1 moFeb 2020

Gurgaon, India

• Managed B2B client relationships, retention, and account growth, increasing user retention by 24%. • Managed relationships with key education clients, including SRM, Manipal, and UPES, overseeing a ₹1 crore+ revenue portfolio. • Improved ROI by 30% via STP and A/B testing on ad inventories.

Harshit’s AI Stack

claude code
claude code
claude
claude
elevenlabs
elevenlabs
meta
meta
ChatGPT
ChatGPT

Education

Vellore Institute of Technology

Bachelor of Technology - BTech, Civil Engineering

Vellore Institute of Technology

Khaitan Public School

Khaitan Public School

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Headline

Building Razorpay Engage | Ad Tech

About

I’m an engineer turned advertiser with a passion for performance marketing and building strategies that help brands grow. With over 7+ years of experience in digital advertising, I specialise in creating data-driven campaigns and leveraging platforms to deliver measurable business results. I enjoy solving problems at the intersection of technology and marketing, whether it’s optimising ROAS, designing full-funnel strategies, or unlocking new opportunities for brands. What excites me most is combining analytical thinking with creativity to drive impact. Always curious, always learning, and always aiming to turn insights into action!

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

meta

ChatGPT

Work experience

Senior Manager - Razorpay media & Growth solutions at Razorpay, May 2026 - Present · 5 mos, Bengaluru, Karnataka, India

Senior Manager - Enterprise Partnerships | Criteo at Tyroo, Apr 2025 - Apr 2026 · 1 yr 1 mo, Gurugram, Haryana, India, ● Lead client partnership and solutions strategy for Criteo, managing key enterprise accounts including Maruti, Cathay Pacific, Haier, SBI, and many more driving $2.5M+ in revenue to date. ● Created a Criteo Activation Playbook for brands to integrate retail media into their omnichannel digital marketing mix. ● Scaled enterprise advertisers by up to 10X, leveraging Criteo’s platform credibility through quarterly roadmap and growth reviews. ● Owned data privacy and compliance for enterprise Criteo integrations, ensuring pixel deployments adhered to brand privacy policies and Criteo’s global data governance standards.

Manager - Enterprise Partnerships | Criteo at Tyroo, Feb 2024 - Apr 2025 · 1 yr 3 mos, Gurugram, Haryana, India, ● Spearheading the Criteo x Tyroo partnership, establishing scalable processes, playbooks, and GTM strategies. ● Revived churned clients and expanded the travel vertical, unlocking new business with ITC Hotels and Goibibo. ● Drove $1.4M+ revenue in 3 quarters by securing and scaling enterprise accounts, including Amex, Maruti, Airtel, MaxLife, Cars24, and ITC.

Entrepreneur in Residence at 3.14, Apr 2021 - Jan 2024 · 2 yrs 10 mos, Gurugram, Haryana, India, • Built and scaled the Zoutons brand across India, UAE, and the US, leading strategic partnerships with global affiliate networks such as CJ, Rakuten, and Awin. • Scaled Zoutons India’s organic traffic from 250K to 1.5M monthly users through targeted SEO and content optimisation strategies. • Developed and managed affiliate campaigns for top D2C brands, achieving up to 60% ROI and improving efficiency through performance analytics. • Designed and launched new affiliate-to-paid media hybrid models for US clients, aligning digital and performance channels to improve reach and conversions.

Team Lead - Retention & Renewals at Doubtnut, Nov 2020 - Apr 2021 · 6 mos, Gurugram, Haryana, India, • Led the retention and renewals function for paid users, managing a 10-member client success team. • Designed customer lifecycle programs that improved renewal rates by 70% through personalized engagement and upselling.

Analyst - Client Marketing at Careers360, Feb 2019 - Feb 2020 · 1 yr 1 mo, Gurgaon, India, • Managed B2B client relationships, retention, and account growth, increasing user retention by 24%. • Managed relationships with key education clients, including SRM, Manipal, and UPES, overseeing a ₹1 crore+ revenue portfolio. • Improved ROI by 30% via STP and A/B testing on ad inventories.

Education

Bachelor of Technology - BTech, Civil Engineering, Vellore Institute of Technology

Khaitan Public School