Senior Product Designer at IBM iX | Innovating Enterprise & Finance

Gurugram, Haryana, India


Gurugram, Haryana, India

Bangalore Urban, Karnataka, India

New Delhi, Delhi, India


India




Bachelor's of Design, Product Design, Gandhinagar, Gujarat
National Institute of Fashion Technology, Gandhinagar

High School and Intermediate
Loyola High School, Patna
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I'm a Product UX Designer & Digital Accessibility SME, specialising in B2B, B2C with years of designing enterprise solutions. Crafting experience with design prowess to the table. I unlock business potential through design excellence. As a strategic and user-centric thinker, I fuse aesthetics with functionality to create intuitive experiences that drive results. With expertise in leading cross-functional teams and proficiency in cutting-edge design tools, I craft solutions that delight users and propel organisational growth. Let's collaborate, tackle design challenges, and explore innovative design strategies that elevate your brand.
Gurugram
antigravity
codex
opencode
Senior Product Designer at IBM, Jan 2025 - Present · 1 yr 8 mos, Gurugram, Haryana, India, • Led AI integration for B2B CRM to optimize user experience, enhancing interface and streamlining processes within fintech and telecom enterprises. • Worked on agent portal to improve the order pipeline experience. • Generated final design specifications to ensure accurate iOS builds, while working with quality experts to deliver a polished final product. • Designed standards to sustain WCAG over digital products. Auditing Digital accessibility checklist(DAC) & RNIB.
Design Lead at VNPH Foundation | Vishwa Nishane Par Hai, Jan 2023 - Present · 3 yrs 8 mos
Product UX Designer at IBM, Sep 2022 - Present · 4 yrs, Gurugram, Haryana, India, • Performed heuristics research and designed user experience for the B2B SAAS flagship tools. • Delivered E2E low-fidelity and high-fidelity interactive prototypes, and UX heuristics following the Service Design blueprint and Business design methodologies. • Collaborated with Business analysts, Component Designers and Product managers & owners to track efficiency and forecast opportunities for sustainable product growth.
Associate UX Designer at IBM, Aug 2021 - Present · 5 yrs 1 mo, Bangalore Urban, Karnataka, India, • Worked to design a visual identity revamp for BBC X Carbon Design System IBM to reflect a new face for the UK media market—furthermore, promotional business strategies and mockups for Print, Mobile, and desktop. • Designed a framework to bridge the gap between DesignOps and DevOps to ease the project delivery workflow with more efficiency. • Designed an end-to-end service platform to encourage internal engagement of employees and build a healthy collaborative virtual space to log events and resources, track projects and advocate career growth.
UX UI Designer at QED42, Nov 2020 - Jun 2021 · 8 mos, New Delhi, Delhi, India, • Designed Drupal Swag E-commerce platform (0-1) and built a design system by conducting user research, building information architecture and performing qualitative user testing. • Worked on visual designs and made Brand strategy for the Global DrupalCon 2021 event in North America.
UX UI Designer at Twin, Sep 2020 - Oct 2020 · 2 mos, • Designed an IOT platform for the Healthcare Facilities management team to serve the Retail users. • Contributed to user research that involved shadowing exercises, interviewed facility managers and delivered High-Fed prototypes.
Visual Designer at 21st Century Fox, Aug 2019 - Sep 2019 · 2 mos, India, • Hand drawn and ideated storyboarding drafts for creative promotional campaigns. • Collaborated with AD director, animation team, and delivered character sketches and 3D CAD versions.
Bachelor's of Design, Product Design, Gandhinagar, Gujarat, National Institute of Fashion Technology, Gandhinagar
High School and Intermediate, Loyola High School, Patna