---
title: "Harshit Rai - D2C in Mumbai | Tal"
description: "Meet Harshit Rai, YC’25 | Founder @ABRS based in Mumbai. AI stack includes claude, lovable, and meta."
image: "https://tal.club/meet/harshit-rai-2/share-image"
---

# Harshit Rai on Tal

## Headline

YC’25 \| Founder @ABRS

## About

I work with founders, family businesses, manufacturers, and traditional businesses looking to build a consumer brand or scale one, not advise from the outside, I sit inside the business and own execution\. I take ownership of strategy, D2C, marketing, and operations, so the people running the business can stay focused on what they're actually good at, instead of juggling five different people for five different things\. What I actually do: Business & brand strategy D2C & e\-commerce growth GTM & product launches Performance marketing, content, CRM & systems

## Location

Mumbai

## AI stack

claude

lovable

meta

metaai

midjourney

openai

## Work experience

D2C at Shrinkveg Private limited, Aug 2026 \- Present · 3 mos, Hybrid

Tech & opeations at Project Skin, Aug 2026 \- Present · 3 mos, Remote

Strategic Business Consultant at ABRS CONSULTANCY, Jan 2026 \- Present · 10 mos, Mumbai

Strategic Partner at ACE INFRA AND CONSULTANCY, Mar 2026 \- Aug 2026 · 6 mos

Associate at StartupLanes, Jan 2026 \- Aug 2026 · 8 mos

## Education

Bachelor of Engineering \- BE, Computer Engineering, Thakur College of Engineering & Technology Shaymnarayan Thakur Marg Thakur Villaige Samata Nagar Kandivli \(E\) Mumbai 400 101

Business Administration and Management, General, Y Combinator

[View the original profile](https://tal.club/meet/harshit-rai-2)

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