Headline

Deputy Design Manager at AuthBridge

About

I design for the eyes. And the brain. Over 8 years in design have taught me that good design isn't just about making things look good. It's about making people stop, pay attention, understand something, and hopefully remember it. Over the years, my work has grown beyond visual design. Today, I work across brand identity, marketing campaigns, motion, video production, corporate shoots, and content. I enjoy taking an idea and figuring out the best way to bring it to life, whether that's through a visual, a film, or a piece of content. I'm equally interested in what happens before the designing begins. Why are we doing this? Whom are we trying to reach? What do we want them to take away? And how can we make the creative work actually mean something for the business? Lately, I've also been exploring how AI and new creative workflows can help us work smarter, experiment more, and make better things. At heart, I'm someone who likes asking questions, simplifying complicated ideas, and finding that sweet spot between creativity and logic. Always up for a good conversation about design, brands, content, or ideas that are worth bringing to life. Let's connect.

Location

Gurugram

AI stack

claude code

openai

Adobe Firefly

ChatGPT

Kling AI

Veo

Work experience

Deputy Design Manager at AuthBridge, Jun 2026 - Present · 6 mos, Hybrid, A designer trying his hand at content strategy and copywriting. My respect for content writers has grown tenfold since taking on this responsibility. Turns out, finding the right words is harder than finding the right font! Trying my best to manage both. Wish me luck!

Associate Design Manager at AuthBridge, Nov 2023 - Jun 2026 · 2 yrs 8 mos, On-site, • Gave the brand a refresh. The media noticed, 100+ coverages later. • Turned business goals, data, and marketing briefs into things people actually wanted to look at. • Put AI to work (Claude, Gemini, Firefly, Magnific), because I wanted a colleague to work with who doesn't judge. • Designed reports that people actually downloaded, 3,000+ downloads in two months and ₹6 Cr in combined ACV. • Took events from planning to production, coverage, and aftermovies. Basically, the entire show. • Revamped the website and digital assets, contributing to 3× impressions and 5× website traffic.

Graphic Design Specialist at IMA India, Jun 2022 - Nov 2023 · 1 yr 6 mos, Gurugram, Haryana, India, • Overhauled and redesigning user-friendly interactive microsites for country’s largest peer group platform for C-Level Executives. • Brainstormed & designed social media & print collaterals for India's biggest Roundtable Conferences. • Crafted a new and trending layout of the session videos along with a new logo animation keeping the corporate feel at par. • Redesigned all the sections in the Roundtable Conference websites by studying the modern users and getting feedbacks after the A/B Testing, thereby reducing user drop-offs and increasing conversions. • Increased the LinkedIn impressions organically by 2.5x. From 14,500 in a month to 39,807 in the second month.

Motion Graphic Designer at Classplus, Sep 2021 - Jun 2022 · 10 mos, Noida, Uttar Pradesh, India, • Implemented motion graphics with the marketing team in 25+ campaigns using Adobe After Effects, Premiere Pro & Adobe Audition, • Solely handled and created video and motion graphics of a hiring campaign for Nasdaq-Times Square, New York City which aired nationwide and received honors from The Economic Times, YourStory, and other reputable sources. • Designed logo animations and multiple self-conceptualized videos for marketing campaigns and received honors from the higher peers. • Helping Managers in visualizing the festive & social campaigns through mood boarding and reference collections. • Overseeing the videography (Camera, Lighting, Testing) for the employer branding team.

Graphic Designer at Classplus, Aug 2020 - Aug 2021 · 1 yr 1 mo, Noida, Uttar Pradesh, India, • Worked closely with the Branding Team responsible for creating the overall collaterals for several campaigns, • Execute design and type direction for each campaign & event in conjunction with people including Copywriters, Content Marketers, Brand Manager & Marketing Head to ensure consistency, • Research the latest cutting-edge design trends for creating motion elements and create templates from the scratch with appropriate typography, illustrations, color palette, etc., • Mentored 2 junior designers of the team. • Redesigned the brand positioning elements in marketing collaterals after discussing it with the team and taking feedback from TLs to secure design matches the mindset of audience.

Graphic Design Freelancer at Self Employed, Jan 2018 - Aug 2020 · 2 yrs 8 mos, India, My early years in design were about figuring things out hands-on. I worked directly with business owners, understood what they wanted to achieve, and took ideas from a conversation to something people could actually see, experience, and engage with. Two of my most significant engagements during this time were The Third Floor Bar Stock Exchange and Ghazal's Panache. Both were very different businesses, and that contrast taught me how much the creative approach needs to change with the audience, the industry, and the experience a brand wants to create. 𝐓𝐡𝐞 𝐓𝐡𝐢𝐫𝐝 𝐅𝐥𝐨𝐨𝐫 𝐁𝐚𝐫 𝐒𝐭𝐨𝐜𝐤 𝐄𝐱𝐜𝐡𝐚𝐧𝐠𝐞: - Managed end-to-end design across the restaurant, hotel, banquet, and resto-bar. - Developed creative direction and promotional campaigns for DJ nights, in-house events, and annual New Year's celebrations. - Translated a vintage, retro concept into a distinctive visual identity using dramatic compositions, grungy textures, and gold accents across digital and print. - Led creative execution for Prohibition Week Utopia (2019), Anno Domini (2020), and The Deadline (2021). - Contributed to campaigns where seven-day New Year's event footfall grew from approximately 1,400 to 2,500 and then 4,000 across three years. - Designed event creatives and promotional materials featuring sponsors including Ola, MG Motors, Audi, Sula, Bacardi, and Johnnie Walker. 𝐆𝐡𝐚𝐳𝐚𝐥'𝐬 𝐏𝐚𝐧𝐚𝐜𝐡𝐞: - Managed brand creatives, apparel photography, video production, and website updates. - Shifted social media content towards product storytelling, clearer messaging, and promotional campaigns across Facebook and Instagram. - Produced customer testimonials, handling the process from customer coordination to filming. - Collaborated with the in-house web development team and supported in-store events and loyal-customer engagement. - Contributed to a more aspirational brand presentation focused on women's festive and occasion wear, alongside an improvement in sales.

Student Brand Ambassador at ATKT.in, Mar 2017 - Apr 2017 · 2 mos, Vadodara, Gujarat, India, Worked with the Engage brand of ITC. Promoting the upcoming pocket perfume of Engage via social networking sites including Facebook, Instagram, Snapchat, Twitter and WhatsApp. Stood in the Top 100 Student Brand Ambassadors among 1500 students across India.

Education

Bachelor of Commerce (B.Com.), Marketing, The Maharaja Sayajirao University of Baroda

Diploma in Graphic Design, Graphic Design, Aruns's Academy

Public links

harshitmehrotra.in: https://harshitmehrotra.in/