Headline

Marketing @ Aerchain | Building Event-Led Global GTM Engines | Brand, Community & Pipeline | Enterprise AI & B2B SaaS | Investor

About

Marketing leader focused on field marketing, event-led growth, and pipeline generation for B2B SaaS companies. I specialize in building event-led GTM engines that turn real-world experiences into measurable business outcomes. From global conferences and trade shows to curated executive dinners and roadshows, my focus is on creating moments that generate pipeline, accelerate conversations, and move deals forward. Over the years, I’ve led field marketing initiatives across the US, EMEA, APAC, and India, working closely with sales and leadership teams to translate marketing programs into revenue impact. My work sits at the intersection of events, demand generation, and go-to-market strategy. I focus on: • Designing field marketing programs that drive pipeline, not just attendance • Turning events into conversion environments for meaningful sales conversations • Building global event playbooks that can scale across regions • Aligning closely with sales to drive SQLs, opportunities, and deal acceleration • Tracking ROI and performance across every event initiative For me, field marketing is not about running events. It is about building repeatable growth engines powered by in-person experiences. I enjoy working in fast-paced environments where marketing, sales, and product teams collaborate to create programs that are both creative and commercially impactful. If you’re building event-led growth motions, scaling global field marketing programs, or exploring how events can become a consistent pipeline driver, feel free to connect.

Location

Bengaluru

Work experience

Global Field Marketing Manager at Aerchain, Nov 2025 - Present · 11 mos, Bengaluru, Leading Aerchain’s global field marketing programs across the US, EMEA, APAC, and India, owning strategy, execution, and pipeline impact across regional events, executive roadshows, and partner-led programs. Building the field marketing function from the ground up, including team structure, processes, and scalable playbooks to support Aerchain’s next phase of growth. Also leading the launch of the first Agentic AI community for procurement leaders, bringing together senior executives for peer learning, insights, and community-led engagement.

Global Field Marketing Specialist at Rocketlane, Aug 2024 - Oct 2025 · 1 yr 3 mos, San Francisco, California, United States, At Rocketlane, I was the first field marketing hire and built the function from the ground up. I led field marketing across key global markets, driving event strategy, execution, and post-event impact. I managed end-to-end programs including flagship conferences, trade shows, roadshows, and executive networking events. I collaborated closely with sales, demand generation, and product marketing to ensure every event experience aligned with revenue goals. I also developed multi-channel campaigns and booth activations that strengthened brand visibility and deepened customer engagement.

Growth & Field Marketer at Spendflo, Mar 2023 - Aug 2024 · 1 yr 6 mos, San Francisco, California, United States, I executed diverse marketing campaigns focused on field events and virtual experiences across the US, UK, and India. My work included planning CFO networking dinners, webinars with finance leaders, and industry-specific activations. I experimented with formats like wine tastings, golf events, and fireside chats to engage the right audience. I also supported LinkedIn marketing, email campaigns, and pipeline tracking in close partnership with the sales team.

Growth & Field Marketer at Whatfix, Jun 2022 - Feb 2023 · 9 mos, Bengaluru, Karnataka, India, At Whatfix, I worked on content-driven growth programs, including the Digital Adoption podcast series and influencer campaigns. I supported the planning of Whatfix's flagship event “SCALED” and ran email signature campaigns via Opensense. I was also involved in content strategy, social media marketing, and community engagement initiatives, collaborating with cross-functional teams on execution.

Producer at The Digital Adoption Show Podcast, Jun 2022 - Feb 2023 · 9 mos, Bengaluru, Karnataka, India, In the Digital Adoption Show Podcast powered by Whatfix, we host luminaries from large organizations and thought leaders in Digital Transformation, HR, L&D, and Change Management to talk about the strategies that work, inspiring stories of execution and growth, and how they exceptionally accelerate digital adoption!

Education

MBA, Marketing and Operations, Lovely Professional University

Higher Secondary, Business/Commerce, General, Saharanpur Public School, ICSE Board - India