Headline

CRM & Growth Strategist

About

I studied engineering, and a MarTech internship in Korea pulled me into marketing. I stayed. A year and a half later at a K-beauty brand shipping to 25+ countries, I had gone from intern to owning CRM end to end. CRM went from 2.1% of store revenue to 8.3%, with 20x the orders, while the store itself was scaling. I built the flows, the campaigns and the reporting behind it. Now going deeper into full-funnel growth and unit economics. Strategy is where I am headed. I use AI heavily and openly. It makes me faster. The judgment calls stay mine. University gold medalist (9.79 CGPA), earned while working full time. Open to strategy and growth roles with DTC brands and growth/retention agencies.

Location

Ludhiana

AI stack

claude code

cursor

mcp

n8n

notion

obsidian

Work experience

Operations Strategy Specialist at SkinSeoul, Jun 2026 - Aug 2026 · 3 mos, Singapore, - Owned end to end CRM for a K-beauty brand shipping to 25+ countries, across email, SMS, and app push in Klaviyo. - Grew CRM-attributed orders ~20x and revenue ~30x over my tenure, taking CRM from 2.1% to 8.3% of store revenue by rebuilding lifecycle flows and shifting from broadcasts to behavioral segments." One bullet, all three verified numbers, consistent with your About forever - Drove roughly 850 orders through CRM, with CRM buyers spending about 21% more per order than the store average

Founder's Office Associate at SkinSeoul, Aug 2025 - Jun 2026 · 11 mos, Seoul, South Korea, - Set up SkinSeoul's CRM from the ground up in Klaviyo, launching the first campaigns, flows, and audience segments across email, SMS, and app push. - Worked out of the founder's office on cross-team projects spanning marketing, product, and data. - Built the early reporting and voucher tracking that became the team's source of truth for CRM performance.

Innovation Specialist at SkinSeoul, May 2025 - Aug 2025 · 4 mos, Seoul, Seoul, South Korea, -AI Implementation: Use AI for marketing automation, personalization, and campaign optimization. -Tech Management: Optimize marketing tools, build efficient workflows, and train the team. -Growth & Support: Test growth strategies, build performance dashboards, and assist cross-functionally.

Sales Associate at Toolfe - IT and Process Automation, Apr 2025 - Aug 2025 · 5 mos, Chennai, Tamil Nadu, India, -Prospected and engaged decision-makers through targeted lead generation highlighting IT process automation solutions. -Strategized and executed sales and marketing initiatives, collaborating with teams to address customer pain points .

Customer Planning and Engagement Intern at Proxie Studio Pvt Ltd, Feb 2025 - Mar 2025 · 2 mos, Sweden, -Conducted market research to expand the company from Sweden to India and secured a €50K grant for business growth. -Developed a scalable website and generated high-quality leads, arranging meetings with well-suited clients. -Designed and executed customer engagement strategies, improving client relationships and brand presence.

Head of Business Relation and Marketing at SRM MUN Society, Aug 2024 - Feb 2025 · 7 mos, Chennai, -Connecting brands with 60,000+ students at SRM Institute of Science and Technology, a top 15 university in India for employment prospects. -I drive global brand exposure by leveraging our strong digital presence (15,000+ Facebook followers, 4,400+ Instagram followers) and facilitating direct engagement through high-footfall events featuring 1,000+ delegates annually since 2018.

Chief Financial Officer at AIESEC, Feb 2024 - Feb 2025 · 1 yr 1 mo, Chennai, -Managing a ₹21 lakh budget, responsible for formulating and executing financial and logistics strategies. -Responsible for managing the Organisational Strategy (Expansions direction, Entity Sustenance and Development Plan) and creating business intelligence tools for growth analysis -Ensuring 100% internal legal compliance -Managed the finance planning and execution of subchapters in Nellore, Vizag and Coimbatore

Head of Outgoing Global Volunteer at AIESEC, Feb 2024 - Feb 2025 · 1 yr 1 mo, Chennai, Tamil Nadu, India, -Direct management of a team of 15 individuals, spanning social media, operational, and CRM functions. -Promoting the AIESEC brand in Chennai and expanding its reach to 30+ countries where AIESEC operates. -Facilitating Cross Cultural exchanges for Chennai's local chapter.

Senior Product Manager at AIESEC, Aug 2023 - Feb 2024 · 7 mos, Chennai, Tamil Nadu, India, -Sales and Operational Manager of Outgoing Global Volunteer at AIESEC in Chennai, Team Leader with a team of 6 senior and junior members

Education

Bachelor of Engineering - BTech, Computer Science, SRM IST Chennai

High School Diploma, Stepping Stones Sr. Sec. School

Public links

harshitarora0901.netlify.app: https://harshitarora0901.netlify.app/