Headline

Brand Strategy @ Schbang

About

As a branding enthusiast with a passion for marketing and creative strategy, I specialize in crafting engaging content and implementing innovative campaigns that resonate with audiences. With a keen eye for detail and a knack for copywriting, I create compelling and effective messaging that aligns with a brand's visual identity and voice. Whether developing social media plans or managing multiple platforms, I bring a fresh perspective and collaborative approach to every project.

Location

Bengaluru

AI stack

gemini

midjourney

notion

openai

claudecode

Adobe Firefly

Work experience

Brand Solutions Lead at Schbang, Oct 2025 - Aug 2026 · 11 mos, Bengaluru, Brands: ITC Hotels, MTR Foods, MTR Prakriti, Wok n Roll • Led marketing communications and integrated campaign execution for ITC Hotels and associated brands, ensuring alignment with business objectives, brand guidelines, and market priorities. • Managed end-to-end promotional campaigns, brand initiatives, launches, and experiential activations across digital, influencer, ATL, and BTL channels. • Partnered with hotel stakeholders, creative teams, production partners, media agencies, and influencers to deliver cohesive brand communication across consumer touchpoints. • Supported brand visibility and awareness through influencer collaborations, partnerships, event promotions, and strategic campaign rollouts. • Conducted regular performance reviews and reporting, analysing campaign effectiveness and providing recommendations to optimise future marketing initiatives, press releases etc. • Coordinated external vendors, agencies, and production partners, ensuring timely execution, quality control, and budget adherence. • Led and mentored a team of 5–7 members while managing campaign timelines, stakeholder expectations, and project delivery. • Achieved a 12% engagement rate for ITC Hotels within two months through targeted marketing communications and audience-focused campaign planning. • Contributed to campaigns that generated 1,000+ event ticket sales within one week, supporting brand building and revenue objectives.

Senior Brand Solutions Strategist at Schbang, Sep 2023 - Sep 2025 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Brand: ITC Hotels

Social Media Executive | Copywriter at Yellow Chimes, Sep 2022 - Aug 2023 · 1 yr, Bengaluru, Karnataka, India, Created over more than 20 Amazon A+ pages for different categories under the fashion and traditional jewellery segment Worked on the titles, product descriptions and infographics for Amazon, Yellow Chimes website, Flipkart Create social media marketing strategies including content ideas, campaign budget and post calendar for the social media handles of different sub brands as well. Worked on getting visually appealing and engaging creative banners made for various e-commerce platforms like Amazon, Myntra, Nykaa, Flipkart, Blinkit and FirstCry Boost brand awareness and reach using influencer marketing, collaborations and digital contests. Generating leads from posts, campaigns and stories Independently handled the content creation and management for the company's LinkedIn and YouTube accounts Collaborate with cross-functional teams to understand the needs of the business and create content that effectively communicates key messages and promotes the company's products or services Analyse content performance, visits, and interactions to improve future marketing strategies

Marketing Intern at Talent decides, Aug 2021 - Sep 2021 · 2 mos, Remote, Conducted market research, tracking industry trends, assisting with the development of marketing campaigns. Assisted with the creation of marketing materials such as brochures, presentations, and email campaigns. Created and manage the company's social media accounts, including content creation, scheduling, and monitoring. Copywriting for all the social media banners and posts.

Content Writer at Dutch Uncles, May 2021 - Jun 2021 · 2 mos, Responsible for researching and developing creative, engaging, and informative content that aligns with the organisation and resonates with the target audience. Managed multiple projects and deadlines, and can worked independently or as part of a team to deliver high-quality content on time and on budget. Developed communication and collaboration skills, as well as a strong understanding of content strategy, audience engagement, and effective storytelling.

Content Writer at Samagra Foundation, Sep 2020 - Oct 2020 · 2 mos, Collaborate with cross-functional teams to understand the needs of the business and create content that effectively communicates key messages and promotes the company's vision. Created a wide variety of content, including articles, case studies, power point presentations and social media posts. Conducted search engine optimization (SEO) best practices and wrote keyword-rich content that helped to drive traffic and increase online visibility.

Education

Bachelor of Arts - BA, Journalism Honours, Christ University, Bangalore

Delhi Public School - India