---
title: "Harshil Merchant - Sr. Lead Marketing Operations in Ahmedabad | Tal"
description: "Meet Harshil Merchant, Marketing Operation Lead at Mavlers | SFMC SME | Driving Marketing Automation Excellence | Translating Complex Business Requirements into Enterprise-Scale Automation based in Ahmedabad."
image: "https://tal.club/meet/harshil-merchant/share-image"
---

# Harshil Merchant on Tal

## Headline

Marketing Operation Lead at Mavlers \| SFMC SME \| Driving Marketing Automation Excellence \| Translating Complex Business Requirements into Enterprise\-Scale Automation

## About

I am a Marketing Automation Professional with 10\+ years of experience, specializing in Salesforce Marketing Cloud \(SFMC\) across email engineering, campaign execution, and scalable automation architecture\. I started my career as a front\-end email developer, building responsive, modular, and cross\-client compatible email frameworks\. Over time, I evolved into campaign orchestration and marketing operations, focusing on data\-driven journeys, system integrations, and performance optimization\. Currently, as Sr\. Lead Marketing Operations at Mavlers, I lead teams delivering end\-to\-end marketing automation solutions, balancing technical depth with strategic execution\. My work focuses on building reusable, scalable assets, improving delivery efficiency, and ensuring robust system reliability across campaigns and journeys\. \-\-\-\-PROJECTS\-\-\-\- • Secure CloudPages Framework – Built authentication\-based CloudPages \(Login, Registration, Forgot Password\) with centralized session handling for secure multi\-page access\. • Modular Email Architecture – Designed reusable, scalable email templates and content modules aligned with brand standards for faster deployment and consistency\. • Custom Reporting Dashboards – Developed Email and SMS reporting CloudPages using Data Extensions with CSV export for business users\. • Event Registration & Attendance System – Implemented custom registration and attendance tracking with multi\-user concurrent access \+ dynamic content rendering, integrated with SFMC data model\. • Centralized Error Handling – Created a global CloudPages error\-logging framework using a single Data Extension with automated email alerts\. • Email Rating & Feedback Capture – Built post\-send email rating functionality via CloudPages with structured subscriber\-level feedback\. • Multi\-Language Preference Center – Designed dynamic preference center supporting multiple languages and subscriber\-level content preferences\. • Complex Journey Automation – Built API\-triggered Journeys with real\-time entry events and instant “Thank You” emails containing dynamic event details\. Core Expertise • Salesforce Marketing Cloud \(Email Studio, Journey Builder, Automation Studio\) • AMPscript, SSJS, HTML, CSS • API Events & Third\-Party Integrations • Data Modeling & Error Handling • Scalable Template & Framework Design • Team Leadership & Delivery Excellence I am deeply committed to continuous learning, platform best practices, and delivering measurable business impact through reliable, scalable, and technically sound marketing automation solutions\.

## Location

Ahmedabad

## Work experience

Sr\. Lead Marketing Operations at Mavlers, Nov 2025 \- Present · 7 mos

Assistant Team Lead \- SFMC at Mavlers, Apr 2024 \- Present · 2 yrs 2 mos, \- Developed leadership skills by managing teams and overseeing Salesforce Marketing Cloud \(SFMC\) operations\. \- Enhanced expertise in campaign execution, automation, and customer journey optimization\. \- Improved problem\-solving and process management for better efficiency and collaboration\.

SFMC \- Campaign Manager at Mavlers, Jun 2023 \- Jul 2024 · 1 yr 2 mos, \- Strengthened skills in SFMC campaign execution, audience segmentation, and personalization\. \- Gained hands\-on experience in process design, customer experience enhancement, and project planning\. \- Managed end\-to\-end marketing automation workflows and optimized campaign performance\.

SFMC \- Campaign Manager at Uplers, Apr 2023 \- Jun 2023 · 3 mos, Remote, \- Deepened knowledge of email marketing automation and SFMC tools\. \- Worked on campaign strategies, A/B testing, and performance tracking\. \- Strengthened analytical and reporting skills to drive better engagement\.

Campaign Management Executive at Uplers, Apr 2021 \- Apr 2023 · 2 yrs 1 mo, Remote, \- Managed digital marketing campaigns, ensuring timely execution and performance tracking\. \- Improved communication skills while coordinating between teams and stakeholders\. \- Gained expertise in audience targeting, data analysis, and workflow automation\.

Sr\. HTML Develper at Uplers, Apr 2018 \- Apr 2021 · 3 yrs 1 mo, On\-site, \- Advanced skills in HTML, CSS, JavaScript and Photoshop for responsive email and web design\-development\. \- Worked on email and web template development, ensuring cross\-browser compatibility\. \- Collaborated with marketing teams to implement interactive and engaging designs\. \- Gained strong knowledge around many ESP

## Education

2014, Computer Science, Ganpat University

SMT R\. C\. Patel Secondary and High Secondary School

[View the original profile](https://tal.club/meet/harshil-merchant)

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