About
I am a Marketing Automation Professional with 10+ years of experience, specializing in Salesforce Marketing Cloud (SFMC) across email engineering, campaign execution, and scalable automation architecture. I started my career as a front-end email developer, building responsive, modular, and cross-client compatible email frameworks. Over time, I evolved into campaign orchestration and marketing operations, focusing on data-driven journeys, system integrations, and performance optimization. Currently, as Sr. Lead Marketing Operations at Mavlers, I lead teams delivering end-to-end marketing automation solutions, balancing technical depth with strategic execution. My work focuses on building reusable, scalable assets, improving delivery efficiency, and ensuring robust system reliability across campaigns and journeys. ----PROJECTS---- • Secure CloudPages Framework – Built authentication-based CloudPages (Login, Registration, Forgot Password) with centralized session handling for secure multi-page access. • Modular Email Architecture – Designed reusable, scalable email templates and content modules aligned with brand standards for faster deployment and consistency. • Custom Reporting Dashboards – Developed Email and SMS reporting CloudPages using Data Extensions with CSV export for business users. • Event Registration & Attendance System – Implemented custom registration and attendance tracking with multi-user concurrent access + dynamic content rendering, integrated with SFMC data model. • Centralized Error Handling – Created a global CloudPages error-logging framework using a single Data Extension with automated email alerts. • Email Rating & Feedback Capture – Built post-send email rating functionality via CloudPages with structured subscriber-level feedback. • Multi-Language Preference Center – Designed dynamic preference center supporting multiple languages and subscriber-level content preferences. • Complex Journey Automation – Built API-triggered Journeys with real-time entry events and instant “Thank You” emails containing dynamic event details. Core Expertise • Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) • AMPscript, SSJS, HTML, CSS • API Events & Third-Party Integrations • Data Modeling & Error Handling • Scalable Template & Framework Design • Team Leadership & Delivery Excellence I am deeply committed to continuous learning, platform best practices, and delivering measurable business impact through reliable, scalable, and technically sound marketing automation solutions.
Work experience
Sr. Lead Marketing Operations at Mavlers, Nov 2025 - Present · 7 mos
Assistant Team Lead - SFMC at Mavlers, Apr 2024 - Present · 2 yrs 2 mos, - Developed leadership skills by managing teams and overseeing Salesforce Marketing Cloud (SFMC) operations. - Enhanced expertise in campaign execution, automation, and customer journey optimization. - Improved problem-solving and process management for better efficiency and collaboration.
SFMC - Campaign Manager at Mavlers, Jun 2023 - Jul 2024 · 1 yr 2 mos, - Strengthened skills in SFMC campaign execution, audience segmentation, and personalization. - Gained hands-on experience in process design, customer experience enhancement, and project planning. - Managed end-to-end marketing automation workflows and optimized campaign performance.
SFMC - Campaign Manager at Uplers, Apr 2023 - Jun 2023 · 3 mos, Remote, - Deepened knowledge of email marketing automation and SFMC tools. - Worked on campaign strategies, A/B testing, and performance tracking. - Strengthened analytical and reporting skills to drive better engagement.
Campaign Management Executive at Uplers, Apr 2021 - Apr 2023 · 2 yrs 1 mo, Remote, - Managed digital marketing campaigns, ensuring timely execution and performance tracking. - Improved communication skills while coordinating between teams and stakeholders. - Gained expertise in audience targeting, data analysis, and workflow automation.
Sr. HTML Develper at Uplers, Apr 2018 - Apr 2021 · 3 yrs 1 mo, On-site, - Advanced skills in HTML, CSS, JavaScript and Photoshop for responsive email and web design-development. - Worked on email and web template development, ensuring cross-browser compatibility. - Collaborated with marketing teams to implement interactive and engaging designs. - Gained strong knowledge around many ESP
