Headline

Associate Director – Strategy & Transformation | Agentic AI, Digital Transformation, GTM | Consumer Industries, Platforms | Ex-ITC, 3M

About

I’m an Associate Director in the Strategy Office at Deloitte India, currently driving strategic initiatives in Agentic AI. My role spans opportunity identification, business case development, program structuring, and execution governance. Over 9+ years post-MBA, I’ve led end-to-end strategy and transformation engagements across FMCG, retail, travel, automotive, and agribusiness industries. My work has covered opportunity assessment, market sizing, GTM and D2C strategy, digital maturity assessments and multi-year enterprise transformation roadmaps, often working directly with senior leadership teams to define where to play and how to win. Prior to consulting, I worked as a brand manager at ITC and as a marketing manager at 3M India. Prior to MBA I worked as a software engineer at NXP Semiconductors. This combination allows me to effectively bridge commercial strategy, technology feasibility, and execution realities in complex, cross-functional programs9

Location

Mumbai

AI stack

codex

cursor

opencode

Work experience

Associate Director at Deloitte, Jun 2025 - Present · 1 yr 3 mos, Mumbai, Maharashtra, India, Firm-wide Agentic AI Transformation by identifying, prioritising, and business-casing agentization opportunities, designing the operating model, governance, and roadmaps Led D2C opportunity assessment, market sizing, GTM design, full-funnel marketing impact analysis, and unit economics to define where-to-play/how-to-win choices for a leading beverage player Assessed enterprise digital maturity, identified 15+ high-impact use cases, and built a 3-year transformation roadmap comprising 65+ initiatives across commercial and enabling functions for a larage F&B player

Manager at Deloitte, Jun 2022 - May 2025 · 3 yrs, Mumbai, Maharashtra, India, Post-Merger Integration for consumer health firm (E-commerce, E-Pharmacy, Modern Trade) covering commercial and operational integration by harmonising pricing, margins, trade terms, and fulfilment models Omnichannel E-commerce process optimisation for a leading apparel brand covering end-to-end order-to-cash and reverse logistics via identification of 20+ process and system bottlenecks and defining automation-led improvements across OMS, WMS, SAP, and last-mile partners for Designed government-startup ecosystem strategy by assessing startup capabilities, launching pilots with 500+ FPOs, and institutionalising innovation through a state-level agritech conclave (first of its kind for the state) Built a multi-layered market sizing model for India’s corporate travel market, triangulating demand data (primary interviews with corporate travel managers), supply data and OTA/TMC financials Published report: https://shorturl.at/tkp2w

Senior Consultant at Deloitte, Jan 2020 - May 2022 · 2 yrs 5 mos, Bangalore Urban, Karnataka, India, Facilitated executive workshops and structured a multi-horizon sustainability roadmap covering ambition setting, prioritisation, and execution planning to define sustainability vision & Roadmap for a dutch multinational bank Diagnosed low service attach rates and quantified growth and P&L impact of revised GTM and pricing strategies for a leading dutch health-tech firm Developed portfolio growth strategy and built detailed P&L and portfolio mix projections to evaluate MVP expansion, margin dynamics, and dividend potential for a dutch Impact Investment Company Executed a network-wide operations transformation, training 200+ staff across 70 dealerships and piloting digital lead management to reduce customer TAT by 85% for a global automotive manufacturer with base in India

Assistant Brand Manager at ITC Limited, Feb 2019 - Jan 2020 · 1 yr, Bengaluru Area, India, Designed GTM strategy, new product launches, and modern trade growth initiatives, delivering sales growth and managing ₹1.2 Cr PR-led brand campaigns.

Business Development Manager at 3M India Ltd, Mar 2017 - Feb 2019 · 2 yrs, Bengaluru, Karnataka, India, Drove opportunity assessment, GTM strategy, and business development for specialty fluids, opening new segments, scaling national distribution, and earning multiple leadership awards.

Software Engineer at Freescale Semiconductor, Jun 2013 - Jun 2015 · 2 yrs 1 mo, Noida, Uttar Pradesh, India, I worked as a Design Engineer in Freescale Semiconductor Pvt Ltd developing software solutions for LTE and LTE Advanced Physical Layer. I worked in UPLINK processing chain primarily on SRS (Sounding Reference Signal) and CQI (Channel Quality Indicator).

Education

Master of Business Administration (M.B.A.), Marketing, Indian Institute of Foreign Trade

Bachelor of Engineering (BE), Electrical, Electronics and Communications Engineering, Punjab Engineering College