Manager - Digital Marketing & Growth @ NoBroker.com

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Vadodara, Gujarat, India

Vadodara, Gujarat, India
Vadodara, Gujarat, India






Master of Business Administration - MBA, Marketing/Marketing Management, General
K J Somaiya Institute of Management

Bachelors, Computer Engineering
Gujarat Technological University
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I'm a marketing & growth specialist with 7 years of amazing experience across multiple industries & roles. With an undergraduate in computer science, MBA in Marketing a curiosity in AI & consumer behaviour and an ambition for business growth, I have a unique skill set apt for tech companies as well as companies looking for tech transformation. I'm currently a Manager of Digital Marketing & Growth at NoBroker.com. My core competencies include acquisition, retention, monetization, and revenue strategies, along with expertise in paid media and CRM management to drive user growth and retention. At NoBroker.com, I collaborate cross-functionally with product, creative, sales, business, and public relations teams to support business growth. With a focus on user-centric strategies and leveraging a significant advertising budget, the aim is to align marketing efforts with organizational goals while delivering value to customers. My approach emphasizes teamwork and data-driven decision-making to achieve impactful results.
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Manager - Digital Marketing & Growth at NoBroker.com, Nov 2024 - Present · 2 yrs 1 mo, Bengaluru, Karnataka, India, Leading the digital marketing and growth initiatives the Rental & Legal business at Nobroker.com, achieving remarkable results in customer acquisition and revenue generation. • Managed a monthly media budget exceeding ₹4.5 Cr, contributing over ₹110 Cr in annual revenue. • Scaled Meta as a key acquisition channel, reducing CAC by 50%. • Adopted and scaled Google’s Performance Max and AI Max solutions, unlocking user acquisition and reactivation oopportunities and adding ~14% incremental users beyond existing campaigns. • Built AI-assisted workflows for search-term analysis, campaign optimization, and creative planning, cutting analysis turnaround time by 80% and contributing to a 40% reduction in acquisition costs.
Group Head-Performance Marketing (MT Program) at HiveMinds, May 2023 - Oct 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, I led impactful performance marketing strategies at HiveMinds, achieving significant business growth and client satisfaction. • Enhanced audience targeting and creative experimentation, driving impressive results for clients like Cult.fit. • Scaled Google Video Ads investments for Sugar.fit, leading to increased brand visibility and sales growth. • Recognized with accolades such as e4m's Best Emerging Player and HM Scale-Up Champion for my contributions.
Associate Data Analyst at Numerator, Dec 2019 - May 2021 · 1 yr 6 mos, Vadodara, Gujarat, India, I played a vital role in analyzing consumer and advertising datasets, enhancing decision-making for enterprise clients. • Conducted evaluations of campaign effectiveness across various channels, including TV, Print, Radio etc. • Improved reporting efficiency by automating SQL-based workflows, leading to faster insights delivery. • Developed skills in data analysis, SQL automation, and marketing insights generation.
Technical Recruiter at Collabera, Jan 2018 - Dec 2019 · 2 yrs, Vadodara, Gujarat, India, In my role as a Technical Recruiter at Collabera, I focused on acquiring key accounts and enhancing client relationships. I successfully increased business by 25% through strategic account management. Additionally, I created targeted job specifications for the European Union market and worked closely with various departments to meet client expectations.
Digital Marketing Executive at Chorus Pro App, Jan 2017 - Sep 2017 · 9 mos, Vadodara, Gujarat, India, Played a key role in the launch of a new recruitment platform(FlauntIQ) at Chorus Pro App, achieving significant user engagement and lead generation. • Developed a go-to-market strategy that drew in over 3,000 pre-launch users. • Fostered collaboration among cross-functional teams to enhance product & marketing effectiveness. • Generated over 80 corporate SQLs, setting a strong foundation for the platform's growth.
Master of Business Administration - MBA, Marketing/Marketing Management, General, K J Somaiya Institute of Management
Bachelors, Computer Engineering, Gujarat Technological University