Headline

Market Research & Analytics, ZS

About

I live a deliberate double life — healthcare strategy consultant by day, spin instructor by passion. Two worlds that couldn't be more different, and yet both have shaped who I am professionally: someone who thrives under pressure, leads with clarity, and genuinely cares about the impact of the work she does. At ZS Associates, I've spent five years working with some of the world's leading pharmaceutical companies across oncology, vaccines, neurology, rare disease, and more. My work spans primary market research, go-to-market strategy, segmentation, and commercial planning — across the US, EU, APAC, and LATAM markets. I've managed 30+ projects, built business development proposals in new business, and maintained an high NPS score across projects. The work is intellectually demanding, and I love that about it. But consulting has also taught me something about myself: I want to see things come to fruition. I want to be part of the ground level — where the decisions are made, the systems are built, and the growth plays out in real time. Outside of work, I coach spin classes at Chakra Athletica — leading high-energy rooms of people to push past what they think they're capable of. It's taught me that leadership isn't just about strategy. It's about showing up, following through, and making every single rep count. I'm driven by mission, energised by complexity, and at my best when I'm building something that matters.

Location

Bengaluru

Work experience

Strategy Insights & Planning, Consultant at ZS, Jul 2025 - Present · 1 yr, Bengaluru, Karnataka, India

Strategy Insights & Planning, Associate Consultant at ZS, Jan 2023 - Jun 2025 · 2 yrs 6 mos, Bangalore

Strategy Insights & Planning, Associate at ZS, Aug 2020 - Dec 2022 · 2 yrs 5 mos, Bengaluru, Karnataka, India, Core member of the Customer Insights team for a leading US-based pharmaceutical firm: growth strategy for healthcare focused on sales & marketing initiatives. These roles involved various activities: - Investigated & helped develop client’s key business questions & assessment areas - Developed hypothesis around the probable causatives, impact on client’s focus areas & potential answers to key questions - Designed qualitative & quantitative surveys tailored to assemble primary data in the purview of the client’s action areas - Analysis of survey responses received from key stakeholders, triangulating metrics to develop a quantifiable basis for the hypothesis generated & solving business problems in an agile manner - Core team member of a sustainability initiative, ‘Green Team’ with a mission to create a positive impact that extends beyond client work to the role we play in communities where we live & operate

Vice President, Marketing at AIESEC, Feb 2019 - Jan 2020 · 1 yr, Greater Bengaluru Area

Education

Bachelor of Science - BS, Economics, Mathematics and Statistics, Mount Carmel College, Palace Rd, Bengaluru