Headline

Senior Perfomance Marketing Manager @AppsforBharat | Ex Growth & Monetisation Lead @Level SuperMind - Best App of India 2023 by GooglePlay Growth | Retention | Performance Marketing | Product | Monetisation

About

I am an Engineer turned Digital Marketer. I started my career as a Graphic Designer, driven by curiosity about how brands influence user behaviour, and today I work at the intersection of Growth, Performance Marketing, Retention and Product. Startups have always fascinated me because they give you the opportunity to build, experiment, fail fast and figure things out from scratch. That journey truly began at Level SuperMind. I joined as a Marketing Associate and went on to become part of the founding team, eventually leading Growth, Business Development, Performance Marketing and Retention. I got to experience the journey of building a company from 0 to 10 and seeing the product eventually being recognised as India’s Best App by Google Play. More than the titles, Level gave me my startup DNA. It taught me how to operate in uncertainty, take ownership beyond my role and work closely with some incredible people across Product, Tech, Content and Design. Today at AppsForBharat, I have taken that journey further. I have worked across multiple 0 to 1 Moonshot businesses, building growth engines across acquisition, CRM, retention and monetisation, and have now transitioned to the Sri Mandir Growth Pod to help scale the core app. I love building things from scratch, solving growth problems and understanding what makes users choose, convert and come back. Someday, I want to build a global product that genuinely impacts millions of people and leaves behind a legacy. If you have read this far, follow along. There is a lot more to build.

Location

Bengaluru

AI stack

claude

meta

Work experience

Senior Perfomance Marketing Manager at AppsForBharat, Dec 2025 - Present · 11 mos, On-site, ● Led 0→1 growth across three Moonshot businesses — Daily Darshan, SuperAstro & Khatu Shyam — owning GTM, Performance Marketing, CRM, Retention, Monetisation and cross-functional execution. SuperAstro from 0→7,000+ paid trials in its first month at ₹40–50 CPT, scaling acquisition to ₹25K/day through rapid creative and funnel experimentation. ● Built Khatu Shyam from 0→1 into a profitable growth vertical, generating ₹75.6L revenue at 1.33x revenue/spend, with ₹24.1L positive contribution, across Performance, CRM and Monetisation. ● Built the complete CRM & lifecycle ecosystem from scratch across Push, WhatsApp, SMS, RCS and In-App, expanding ownership beyond acquisition into retention and monetisation while generating ₹10.86L CRM revenue at 4.05x ROAS. ● Led high-impact festival & Live GTMs, including first-ever large-scale Maha Shivratri Live across 11 Jyotirlingas, establishing repeatable playbooks for future Live events. ● Drove creative experimentation at scale, managing 100+ video creatives/month and working across Product, Tech, Design, Creative and Operations to accelerate testing and growth velocity. ● Transitioned from Moonshots to Sri Mandir’s Growth Pod, moving from building 0→1 businesses to currently scaling the core Sri Mandir app across acquisition, conversion, creative strategy and growth experimentation. ● Expanded from Performance Marketing to end-to-end Growth ownership, driving decisions across the full funnel — Acquisition → Activation → Retention → Monetisation → Revenue.

Growth Marketing Consultant at ViXii, Aug 2025 - Nov 2025 · 4 mos, Hybrid, ● Built ViXii’s entire 0 to1 growth engine, setting up Meta & Google ads, website funnels, and lifecycle journeys to drive scalable acquisition, conversion, and retention. ● Led market intelligence and GTM strategy for lab-grown diamonds identifying “Lab-Grown Polki” as a differentiated SKU and owning end-to-end creative, positioning, and launch strategy.

Growth and Monetization Team Lead at Level SuperMind, Apr 2024 - Jul 2025 · 1 yr 4 mos, On-site, Performance Marketing : ● Led 7member Performance team managing to achieve ₹4Cr+ revenue at 2x ROAS across Meta & Google, fueling 150% annual growth and scaling ad spends 150% MoM in 9 months of spam. ● Secured an exclusive ₹34L Meta Credit line through strategic ad performance optimization — reducing CAC and increasing testing velocity. ● Launched high-performing influencer-driven ad funnels (3x ROAS) blending storytelling and UGC content for scalable acquisition. ● Executed multi-festival sales campaigns leveraging Agentic AI for audience segmentation and automation scaling seasonal ROAS. Retention Marketing: ● Achieved 120% MoM growth generating ₹60L+ retention revenue over 3 quarters through personalized automation, lifecycle segmentation, and festive-driven engagement. ● Built omnichannel retention stack (Email, WhatsApp, Push, In-App) achieving industry-best CTRs. Planned and executed integrated festive campaigns (Shivratri to Christmas) combining creative storytelling with retention funnels — boosting recurring user revenue and seasonal engagement by 3X.

Business Development Team Lead at Level SuperMind, Sep 2023 - Mar 2024 · 7 mos, On-site, Partnerships | Sales | Brand Collabs | Influencers | Content Creators | PR ● Drove 1,000+ paid conversions via strategic B2B alliances with health professionals unlocking revenue verticals and long-term partnerships. ● Negotiated and closed 5 brand alliances (YourDost, Decathlon, Aasthy) boosting user trust and co-marketing reach across 200K+ audience. ● Led a 6-member team to onboard 5 creators and close 14 influencer podcast deals (100K+ following) from research to signing onboard, amplifying app visibility and creator-led growth. Humble Brand Achievement in 1.5 Years: 1) 8 lakh+ downloads 2) A stellar 4.8 average rating, backed by 10K+ consumer ratings 3) NPS soaring at 70+ 4) Remarkable Monthly Return Rate: 7 out of 10 paid consumers 5) Featured in 60+ newspaper articles and news channels 6) Cultivated a social media following of 100K+ across platforms 7) Operational Break-Even Achieved 8) ISO certified & GDPR Compliant Acknowledgements: 1) Google Play Best of 2023 | Overall Category 2) Google Play Best of 2023 | Personal Growth 3) Product Hunt: Top 4 Product of the Day 2022 4) Golden Kitty Finalist 2023 5) Indian App Scale Academy 2023: Top 15 6) Top Ten Trending Apps on iOS and Android, December 2022

Growth Lead at Level SuperMind, Oct 2022 - Aug 2023 · 11 mos, ● Spearheaded 0→1 growth journey achieving 140% MoM revenue growth in under 6 months through data-led funnels and experimentation. ● Optimized onboarding and pricing experiments to increase free-to-paid conversion from 3% → 8% within 60 days by improving product journey. Increased Day 0 conversion of acquired to paid users from 9.8% to 42.5%. Similarly for Day 1 from 0% to 11.1%, Day 2 from 0% to 18% and Day 3 from 0% to 11%. ● Redesigned payment funnel UX reducing drop-offs 30% per step, significantly improving LTV:CAC ratio and free to paid users. ● Made it to the Top 100 apps by Google Appscale Academy. Top 15 apps in Health and Wellness Category. Managing the entire project with a team of 15. Learning the best practices across Product, Tech, Design, ASO, SEO and apps world.

Content Strategist & Motion Graphics Designer at Monk Entertainment, Nov 2021 - Feb 2022 · 4 mos, Mumbai, Maharashtra, India, ● Worked as Content Strategist for GOLD'S GYM INDIA, Ideated & executed campaigns which included posts and reels for the brand. ● Scaled Gold’s Gym India’s Instagram community 47% in 2 months via content strategy and inhouse reels shooting, scripting and execution. ● Worked as an Account Executive for the brands Greek Man, Encreo Bistro, and Bar & Multiple.

Freelance at Cre18, Jan 2020 - Nov 2021 · 1 yr 11 mos, Mumbai, Maharashtra, India, -Made Social media Animated content like gifs,reels,post,days,etc. -Made explainer videos for Companies of various clients. -Made youtube intros for Youtubers.

Education

Bachelor of Engineering - BE, Electronics and Telecommunication, University of Mumbai

Advanced Digital Marketing Course, Digital Communication and Media/Multimedia, IIDE - The Digital School