Headline

Strategic Communications Professional | PR Specialist | Corporate & Brand Communications | Integrated Marketing | Driving Engagement & Brand Success

About

Strategic Communications, Digital Marketing, and Integrated Brand Communications professional with 7+ years of experience building brand reputation, driving audience engagement, and delivering business impact across FMCG, consumer technology, fintech, healthcare, hospitality, retail, quick commerce, and lifestyle sectors. My expertise spans corporate communications, public relations, media strategy, executive visibility, thought leadership, social media marketing, influencer engagement, content strategy, digital campaigns, reputation management, and integrated marketing communications. Throughout my career, I have worked closely with brands and leadership teams to create communication programs that strengthen stakeholder trust, enhance brand perception, and support business growth. Having led both traditional and digital-first campaigns, I bring a strong understanding of how audiences consume content across earned, owned, shared, and paid channels. From media relations and crisis communications to social media storytelling, influencer collaborations, content marketing, and engagement-led campaigns, I focus on building narratives that are relevant, measurable, and aligned with business objectives. I am particularly passionate about the evolving intersection of communications, marketing, and technology. As an early adopter of AI and emerging tools, I leverage platforms such as Claude.ai, Perplexity, Grok and other LLMs to improve productivity, generate insights, enhance creativity, and build more effective communication frameworks. Beyond campaign execution, I enjoy mentoring teams, refining processes, and driving strategic thinking that enables stronger collaboration and better business outcomes. I believe impactful communication is built on credibility, consistency, and a deep understanding of both audiences and organisational goals. I am currently exploring opportunities across Strategic Communications, Corporate Communications, Internal Communications, Integrated Marketing, Digital Marketing, Employer Branding, and Brand Communications that offer meaningful challenges, continuous learning, and long-term career growth.

Location

Bengaluru

AI stack

antigravity

codex

claudecode

Work experience

Professional development at Career Break, May 2026 - Jul 2026 · 3 mos, Bengaluru, Karnataka, India, Professional Development Career transition period focused on upskilling, professional development, and evaluating the next step in my communications and marketing career. Pursuing certifications, exploring emerging technologies such as AI, strengthening expertise in strategic communications and digital marketing, and staying engaged with industry developments. Actively exploring new opportunities in public relations, corporate communications, brand marketing, and related fields that align with my experience and long-term career goals.

Senior Manager - PR & Integrated Communications at Pepper Communications Group, Jan 2025 - May 2026 · 1 yr 5 mos, Bengaluru, Karnataka, India, KRAs: -Spearhead integrated communication and media strategies across multiple brands and categories, combining PR, social, visual, and digital media planning to deliver category-level impact. -Execute and optimize campaigns by identifying target audiences, selecting effective media mixes, allocating budgets, forecasting, and tracking ROI to ensure alignment with business and category objectives. -Build, manage, and grow client/category portfolios, ensuring timely execution of media mandates, proactive engagement, and high-quality deliverables that advance visibility and growth goals. -Provide strategic counsel to internal stakeholders (marketing, category leads, digital teams) and external partners, guiding storytelling, campaign planning, and cross-channel alignment. - Leverage media intelligence, consumer insights, and AI/LLM tools to refine segmentation, craft compelling narratives, and drive data-informed media mix decisions. -Develop proposals, pitches, and media recommendations for new business, category expansion, and product launches, ensuring alignment with market trends and brand objectives. -Collaborate cross-functionally with business, marketing, digital, creative, and merchandise teams to align PR/media strategies with organizational goals, seasonal campaigns, and category priorities. -Oversee end-to-end campaign management, including planning, audience segmentation, forecasting, performance tracking, reporting, and post-campaign analyses for continuous improvement. -Lead and mentor junior team members, fostering professional growth, encouraging innovation, and ensuring consistency and quality in execution. - Drive reputation management programs, handling sensitive issues, crisis communication, and high-pressure media challenges with agility. - Organize and manage media events, press conferences, roundtables, and large-scale activations to boost thought leadership, product launches, and category positioning.

Senior Manager - Public Relations at Team Pumpkin, Aug 2024 - Nov 2024 · 4 mos, Bengaluru, Karnataka, India

Public Relations Manager at Team Pumpkin, Oct 2022 - Aug 2024 · 1 yr 11 mos, Bengaluru, Karnataka, India

Assistant Account Manager- PR and Client Servicing at Communicate India, Mar 2022 - Oct 2022 · 8 mos, Bengaluru, Karnataka, India

Senior Associate - PR and Client Servicing at Ketchum Sampark, Aug 2021 - Mar 2022 · 8 mos, Bengaluru, Karnataka, India

Associate - PR and Client Servicing at Ketchum Sampark, Jan 2020 - Aug 2021 · 1 yr 8 mos, Bengaluru Area, India

Excecutive - PR and Client Servicing at Ketchum Sampark, Jun 2019 - Jan 2020 · 8 mos, Greater Bengaluru Area

Education

Management of Business Administration (M.B.A), Communication Management, Symbiosis School of Media and Communication, Bengaluru

Bachelor of Arts in English Literature, English Language and Literature, General, Gujarat University