Headline

Chief of Staff | Strategy & Operations | Business Growth, Public Affairs & Governance

About

I build systems that help businesses scale. Currently, I serve as Chief of Staff at DAGA Label India, partnering directly with the founder across business strategy, operations, retail expansion, revenue growth, and cross-functional execution. Over the last six years, I have worked across founder-led businesses, startups, public policy initiatives, and independent research. My experience spans go-to-market strategy, operational transformation, stakeholder management, retail expansion, process automation, and business scaling. Alongside my professional work, I have written on governance, public policy, technology, and institutional reform for publications including The Wire, Firstpost, Youth Ki Awaaz, Eleventh Column, and 101 Reporters. I am particularly interested in the intersection of business strategy, public affairs, governance, and institution building. Key Highlights: • Led GTM initiatives contributing to 35% YoY revenue growth • Launching company's first Exclusive Brand Outlet (0→1 retail expansion) • Reduced decision turnaround time by 30% through AI-enabled workflows • Expanded B2B buyer network across 12+ states • Built and scaled a profitable D2C venture with 500%+ order growth • Published policy analysis across national publications Areas of Interest: Strategy | Operations | Founder’s Office | Business Growth | Public Affairs | Governance | Institutional Building

Location

Noida

AI stack

aistudio

claude

gemini

metaai

midjourney

ChatGPT

Work experience

Co-Founder at Halwah! - a cloud kitchen, May 2021 - Jun 2022 · 1 yr 2 mos, Ghaziabad, ▸ Built and scaled a profitable D2C dessert brand from concept to execution. ▸ Grew weekly order volume by 500%+ through organic growth. ▸ Achieved 60–70% net profit margins through disciplined operational management. ▸ Created all branding, packaging and customer acquisition assets in-house. ▸ Achieved 80% repeat customer rate with zero paid marketing.

Chief of Staff at DAGA LABEL INDIA, Jan 2021 - Aug 2026 · 5 yrs 8 mos, Noida, Functioning as the strategic partner to the Founder, driving the expansion of the men’s formal wear vertical across Pan-India B2B markets and offline retail. ▸ Strategic Scaling: Led the Go-to-Market (GTM) strategy for the wedding wear segment, directly contributing to a 35% Year-over-Year (YoY) revenue growth in FY 2023-24. ▸ Retail Expansion (0 to 1): Spearheading the launch of Daga Label’s first Exclusive Brand Outlet (EBO) in Noida. Managing the entire lifecycle - site selection, CAPEX planning, store layout, and staff hiring - leading the company's transition from a manufacturing-led business to a direct-to-consumer retail model. ▸ AI & Process Efficiency: Integrated GenAI tools to automate routine admin workflows (contracts, market research), reducing decision-making turnaround time by 30%. ▸ B2B Sales & Design: Shifted focus from generic ads to high-yield B2B sales. Designed digital product catalogues on Canva to equip the sales team, expanding the buyer network to 12+ states and improving sample-to-order conversion by 40%. ▸ Operational Control: Overhauled vendor management protocols, reducing manufacturing lead times by 5 days and cutting material wastage by 12% through sharper forecasting. ▸ Data Leadership: Built executive dashboards using Power BI to track Inventory Turnover and Client LTV, giving leadership the visibility to cut overhead costs by 15%.

Founding Member - Strategic Partnerships at Metaforms, Mar 2019 - Mar 2020 · 1 yr 1 mo, Noida, ▸ Joined Metaforms during its pre-seed stage and worked directly with founders on market validation, strategic partnerships, ecosystem development and early growth initiatives. ▸ Contributed to foundational business development efforts before the company evolved into a Series-A GenAI platform backed by Peak XV and Nexus Venture Partners.

Social Media Manager at Approprice " Scan-Compare-Buy", Jul 2017 - Mar 2018 · 9 mos, Ghaziabad, Uttar Pradesh, India, Driven early-stage brand awareness for a price comparison tech startup. ▸ User Education: Translated the product's "scan-compare-buy" utility into simple, consumer-facing content across Meta, Twitter, and LinkedIn. ▸ Growth Strategy: Moved beyond vanity metrics to focus on engagement and brand visibility during the launch phase. ▸ Community: Managed direct user feedback and inquiries to build trust in a new product ecosystem.

Education

Bachelor of Arts - BA (Hons.), Political Science, Zakir Husain Delhi College, University of Delhi

Bachelor of Laws, Law, Chaudhary Charan Singh University (CCSU), Meerut