Harsh Tripathi profile photo 1 on Tal

Harsh Tripathi

Performance Marketing Expert | Google Ads & SEM Specialist | Growth Marketing | Client Success | Lead Generation & ROI Growth

India

5+ years of work experience

Pixis
Jul 20251 yr 4 mosPresent

Bengaluru

Run Meta and Google App campaigns for 25+ clients to drive app installs and leads. Manage budgets to minimize acquisition costs (CAC and CPI). Test landing pages with product teams using CRO to boost conversions and reduce drop-offs. Build Looker Studio and GA4 dashboards for stakeholder reporting.
Pixis
Jun 20231 yr 9 mosFeb 2025

Bengaluru

Managed $6M+ monthly ad budgets on Meta and Google (US/Canada). Executed A/B tests, increasing leads by 15% and ROI by 20%. Fixed conversion tracking pipelines alongside engineering teams. Tested new ad creatives and audiences daily to acquire users.
dentsu
Mar 20221 yr 3 mosMay 2023

Managed paid search/Meta ads for large fintech (ICICI Bank) and ecommerce clients. Built audience segments via Treasure Data CDP to lower CPA. Led 5 analysts to optimize campaign data and improve ROAS.
dentsu
Sep 20217 mosMar 2022

Ran Meta/Google campaigns focused on app installs and deep-funnel conversions. Analyzed funnel data to reduce drop-offs, improving CTR and cost per lead. Set up conversion tracking and custom audiences.
Merkle Sokrati
Feb 20217 mosAug 2021

Pune District

>> Successfully completed training on Google Ads and Facebook Ads, gaining proficiency in campaign management and optimization. >> Crafted persuasive ad copy and structured campaigns based on business goals, resulting in increase in click-through rates and improvement in ad relevance. >> Analyzed campaign performance and created comprehensive reports, providing valuable insights to clients for informed decision-making. >> Assisted in developing audience segmentation strategies, contributing to increase in campaign targeting precision and higher conversion rates.

Harsh’s AI Stack

claude
claude
gemini
gemini
meta
meta
Canva Magic Studio
Canva Magic Studio
ChatGPT
ChatGPT

Education

Galgotias College of Engineering and Technology

Bachelor of Technology - BTech, Information Technology

Galgotias College of Engineering and Technology

20174 yrs2021
City Montessori School

10+2, Mathematics and Science

City Montessori School

20079 yrs2016

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Headline

Performance Marketing Expert | Google Ads & SEM Specialist | Growth Marketing | Client Success | Lead Generation & ROI Growth

About

I'm a results-driven Paid Media Client Success Strategist passionate about performance marketing and delivering exceptional client outcomes. With over 6 years of experience managing high-budget campaigns (up to $6M monthly) and a track record of increasing ROI by 20-25%, I specialize in Google Ads, SEM, and social media strategies. Whether developing data-driven roadmaps, optimizing paid search, or creating client success strategies, I believe in using analytics and creative thinking to deliver tangible results. My goal is to help businesses grow through precise and impactful digital marketing strategies. Let’s connect if you’re looking for a proactive partner in driving marketing success!" Specialties: Google Ads, SEM, PPC, Paid Search, Data Analytics, Client Success Key Achievements: Increased lead generation by 35%, Improved ROI by 25%, Reduced CPA by 15%.

Location

India

AI stack

claude

gemini

meta

Canva Magic Studio

ChatGPT

Work experience

Senior Performance Specialist at Pixis, Jul 2025 - Present · 1 yr 4 mos, Bengaluru, Run Meta and Google App campaigns for 25+ clients to drive app installs and leads. Manage budgets to minimize acquisition costs (CAC and CPI). Test landing pages with product teams using CRO to boost conversions and reduce drop-offs. Build Looker Studio and GA4 dashboards for stakeholder reporting.

Performance Specialist at Pixis, Jun 2023 - Feb 2025 · 1 yr 9 mos, Bengaluru, Managed $6M+ monthly ad budgets on Meta and Google (US/Canada). Executed A/B tests, increasing leads by 15% and ROI by 20%. Fixed conversion tracking pipelines alongside engineering teams. Tested new ad creatives and audiences daily to acquire users.

Senior Marketing Analyst at dentsu, Mar 2022 - May 2023 · 1 yr 3 mos, Managed paid search/Meta ads for large fintech (ICICI Bank) and ecommerce clients. Built audience segments via Treasure Data CDP to lower CPA. Led 5 analysts to optimize campaign data and improve ROAS.

Marketing Business Analyst at dentsu, Sep 2021 - Mar 2022 · 7 mos, Ran Meta/Google campaigns focused on app installs and deep-funnel conversions. Analyzed funnel data to reduce drop-offs, improving CTR and cost per lead. Set up conversion tracking and custom audiences.

Associate Business Analyst at Merkle Sokrati, Feb 2021 - Aug 2021 · 7 mos, Pune District, >> Successfully completed training on Google Ads and Facebook Ads, gaining proficiency in campaign management and optimization. >> Crafted persuasive ad copy and structured campaigns based on business goals, resulting in increase in click-through rates and improvement in ad relevance. >> Analyzed campaign performance and created comprehensive reports, providing valuable insights to clients for informed decision-making. >> Assisted in developing audience segmentation strategies, contributing to increase in campaign targeting precision and higher conversion rates.

Education

Bachelor of Technology - BTech, Information Technology, Galgotias College of Engineering and Technology

10+2, Mathematics and Science, City Montessori School