Harsh Kumar Singh profile photo 1 on Tal

Harsh Kumar Singh

Building Engagement @ Kuku TV | IIT BHU | Darden MBA

Bengaluru

4+ years of work experience

Kuku
Feb 20269 mosOct 2026

Bengaluru, Karnataka, India

- Built and led the Engagement function at Kuku TV, owning the end-to-end strategy across user activation, subscription conversion, retention, content discovery, and lifecycle engagement. - Shaped product engagement and personalization strategy, leveraging user behavior, ML-driven recommendations, and experimentation to improve content discovery and viewing experiences. - Architected an AI-powered lifecycle engagement strategy across push notifications, WhatsApp, and in-app channels, driving personalized user communication through behavioral segmentation. - Established the engagement measurement framework in partnership with Analytics, defining key metrics, executive dashboards, and experimentation priorities to guide product and business decisions. - Led and developed a cross-functional team spanning Engagement, Analytics, and ML, partnering closely with Product, Engineering, Design, and Content leadership to drive strategic initiatives.
HiLabs
Jul 20258 mosFeb 2026

Bethesda, Maryland, United States

- Owned strategic customer success and business performance across enterprise healthcare insurance accounts, driving account growth, product adoption, customer retention, and long-term value realization. - Led executive stakeholder engagement with senior leadership at major US health plans, translating business priorities and operational challenges into strategic growth opportunities. - Developed ROI frameworks and value realization models to quantify business outcomes, strengthen executive alignment, and build compelling business cases for product expansion. - Partnered closely with Product, Engineering, and Data Science to translate customer needs into product requirements, prioritize roadmap opportunities, and resolve implementation and data quality challenges. - Drove account expansion and revenue growth through consultative selling, proactive account management, and identification of new use cases for AI-powered healthcare solutions.
Intuit
Jun 20243 mosAug 2024

San Diego, California, United States

Takshashila Consulting
Feb 20221 yr 5 mosJun 2023

Mumbai, Maharashtra, India

-Designed go-to-market strategy for over-the-counter product expansion in Southeast Asia and supported senior leadership with best-practice frameworks. -Built and prioritized a new product pipeline by analyzing pharmacy refill rates, prescribing patterns and therapeutic market potential and competitor landscape. -Led pipeline generation and account mapping efforts in collaboration with marketing and sales teams, strengthening top-of-funnel engagement. -Supported the rollout of IoT products for smart hospitals by developing market expansion strategies and identifying growth opportunities. -Managed a cross-functional team to lead delivery of a smart metering initiative, improving workflows and resource planning across tech teams.
Jan 20202 yrs 1 moJan 2022

On-site

-Worked directly with leadership to improve profitability through procurement, pricing, and product strategy shifts. -Expanded national sales coverage by driving outbound prospecting strategies and launching tailored enablement programs. -Led a sales team and collaborated with marketing on omnichannel demand generation campaigns, improving conversion rates. -Forged strategic partnerships with government stakeholders to provide health services through mobile pop up clinics during pandemic relief efforts.

Harsh’s AI Stack

claude code
claude code
claude
claude
cursor
cursor
gemini
gemini
n8n
n8n
openai
openai

Education

University of Virginia Darden School of Business

Master of Business Administration - MBA

University of Virginia Darden School of Business

20232 yrs2025
Indian Institute of Technology (Banaras Hindu University), Varanasi

Bachelor of Technology (BTech), Chemical Engineering IIT BHU

Indian Institute of Technology (Banaras Hindu University), Varanasi

20144 yrs2018

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Headline

Building Engagement @ Kuku TV | IIT BHU | Darden MBA

About

Business strategy, growth, and product leader with 6+ years of experience driving customer engagement, go-to-market strategy, profitability, and data-driven decision making across content technology, healthcare and fintech. Proven track record of leading cross-functional initiatives, scaling products through experimentation and analytics, and partnering with senior stakeholders to deliver measurable business impact. Beyond work, I’m an avid squash, cricket, and badminton player. Let’s connect to discuss transformative strategies and business opportunities! Email: harsh.darden@gmail.com

Location

Bengaluru

AI stack

claude code

claude

cursor

gemini

n8n

openai

Work experience

Director - Engagement & Retention at Kuku, Feb 2026 - Oct 2026 · 9 mos, Bengaluru, Karnataka, India, - Built and led the Engagement function at Kuku TV, owning the end-to-end strategy across user activation, subscription conversion, retention, content discovery, and lifecycle engagement. - Shaped product engagement and personalization strategy, leveraging user behavior, ML-driven recommendations, and experimentation to improve content discovery and viewing experiences. - Architected an AI-powered lifecycle engagement strategy across push notifications, WhatsApp, and in-app channels, driving personalized user communication through behavioral segmentation. - Established the engagement measurement framework in partnership with Analytics, defining key metrics, executive dashboards, and experimentation priorities to guide product and business decisions. - Led and developed a cross-functional team spanning Engagement, Analytics, and ML, partnering closely with Product, Engineering, Design, and Content leadership to drive strategic initiatives.

Manager, Product Implementation and Customer Success at HiLabs, Jul 2025 - Feb 2026 · 8 mos, Bethesda, Maryland, United States, - Owned strategic customer success and business performance across enterprise healthcare insurance accounts, driving account growth, product adoption, customer retention, and long-term value realization. - Led executive stakeholder engagement with senior leadership at major US health plans, translating business priorities and operational challenges into strategic growth opportunities. - Developed ROI frameworks and value realization models to quantify business outcomes, strengthen executive alignment, and build compelling business cases for product expansion. - Partnered closely with Product, Engineering, and Data Science to translate customer needs into product requirements, prioritize roadmap opportunities, and resolve implementation and data quality challenges. - Drove account expansion and revenue growth through consultative selling, proactive account management, and identification of new use cases for AI-powered healthcare solutions.

Operations - Lean business intern at Intuit, Jun 2024 - Aug 2024 · 3 mos, San Diego, California, United States

Business Associate - Strategy at Takshashila Consulting, Feb 2022 - Jun 2023 · 1 yr 5 mos, Mumbai, Maharashtra, India, -Designed go-to-market strategy for over-the-counter product expansion in Southeast Asia and supported senior leadership with best-practice frameworks. -Built and prioritized a new product pipeline by analyzing pharmacy refill rates, prescribing patterns and therapeutic market potential and competitor landscape. -Led pipeline generation and account mapping efforts in collaboration with marketing and sales teams, strengthening top-of-funnel engagement. -Supported the rollout of IoT products for smart hospitals by developing market expansion strategies and identifying growth opportunities. -Managed a cross-functional team to lead delivery of a smart metering initiative, improving workflows and resource planning across tech teams.

Business Development Manager at Riransa Inc. Healthcare, Jan 2020 - Jan 2022 · 2 yrs 1 mo, On-site, -Worked directly with leadership to improve profitability through procurement, pricing, and product strategy shifts. -Expanded national sales coverage by driving outbound prospecting strategies and launching tailored enablement programs. -Led a sales team and collaborated with marketing on omnichannel demand generation campaigns, improving conversion rates. -Forged strategic partnerships with government stakeholders to provide health services through mobile pop up clinics during pandemic relief efforts.

Education

Master of Business Administration - MBA, University of Virginia Darden School of Business

Bachelor of Technology (BTech), Chemical Engineering IIT BHU, Indian Institute of Technology (Banaras Hindu University), Varanasi