Headline

B2B Marketing | GTM & Growth Strategist | Demand Generation| Client Account Management | ABM | Consulting-Driven Marketing

About

Most companies don’t struggle with marketing—they struggle with turning strategy into revenue. That’s where I operate. I’m a B2B marketing and growth strategist with 5+ years of experience, working at the intersection of GTM strategy, enterprise sales, and consulting-led problem solving—primarily in automotive and manufacturing domains. At Zentron Labs, I partner with enterprise clients to solve real operational and revenue challenges, not just run campaigns. My work spans from identifying market opportunities → designing GTM strategies → executing demand generation → converting pilots into revenue. 🔹 What I do best: GTM Strategy & Market Expansion → Built pipelines delivering 25% growth Account-Based Marketing (ABM) → Increased key account engagement by ~35% Consultative Selling → Converted pilots into ₹5 Cr+ revenue opportunities Enterprise Stakeholder Management → Working directly with CXOs & decision-makers Data-Driven Growth → Optimizing CAC, CTR, ROAS, and funnel conversions 🔹 What makes me different: I don’t just execute marketing—I think like a consultant: 1. Break down ambiguous business problems 2. Apply structured frameworks 3. Align marketing with revenue outcomes 🔹 Key Wins: - Built and scaled high-quality B2B pipeline (₹Cr-level impact) -Improved MQL → SQL conversion by ~30% -Delivered multi-channel growth strategies across web, app, and enterprise ecosystems I’m currently exploring opportunities in: Consulting | GTM Strategy | Client Account Management | Growth Marketing If you're building something where strategy needs to translate into real business impact, let’s connect. 📫 Reach me at: spharinath@gmail.com | +91 9591847495

Location

Bengaluru

AI stack

gemini

Canva Magic Studio

ChatGPT

Gamma

Microsoft Copilot

Work experience

Associate Marketing Manager at Zentron Labs Private Limited, Dec 2023 - Present · 2 yrs 10 mos, Greater Bengaluru Area, Owned GTM strategy and product launches, driving 25% increase in qualified pipeline Acted as a strategic partner to enterprise clients, aligning machine vision solutions with business outcomes Designed and executed ABM strategies, improving key account engagement by ~30% Led pilot-to-deployment conversions, generating ₹5+ Cr revenue impact Managed CXO-level stakeholder relationships, accelerating decision-making cycles Contributed to revenue forecasting and P&L discussions, improving planning accuracy

Asst. Marketing Manager - EM at Vedantu, Apr 2023 - Sep 2023 · 6 mos, Bengaluru, Executed integrated marketing campaigns across web and app platforms, improving CTR by 25% and reducing CAC by ~15% Managed end-to-end campaign execution, including planning, optimization, and performance tracking Built data dashboards using BI tools, enabling faster and more accurate decision making Conducted A/B testing and performance analysis, improving conversion rates by 10% Led user engagement and retention initiatives, including dormant user reactivation campaigns Coordinated with cross-functional teams to enhance customer journey and user experience

Marketing Executive at Zentron Labs Private Limited, Jan 2020 - Mar 2023 · 3 yrs 3 mos, Bengaluru, Generated and managed 500+ leads annually, improving MQL →SQL conversion by ~30% Supported client acquisition and account growth initiatives through targeted campaigns and outreach Delivered client presentations and product demonstrations to enterprise Built and maintained relationships with CXOs and key decision-makers across 20+ accounts Executed email marketing campaigns and event-based lead generation initiatives Participated in industry events and trade expos, contributing to pipeline development

Design and simulation Engr at KSHIPRA SIMULATIONS PVT. LTD., May 2017 - May 2018 · 1 yr 1 mo, India, Worked on DRDO-supported and outsourced projects, ensuring delivery aligned with technical requirements Delivered technical training programs to engineering institutions on CAE Conducted workshops and guest lectures, contributing to institutional partnerships and business development

Education

PGDM, JAGSoM - Jagdish Sheth School of Management

Bachelor of Engineering (B.E.), Mechanical Engineering, nitte meenakshi institute of technology