---
title: "Harish Udupa S - Assistant General Manager in Bengaluru | Tal"
description: "Meet Harish Udupa S, Digital @ Wonderla Holidays based in Bengaluru. AI stack includes codex, opencode, and claudecode."
image: "https://tal.club/meet/harish-udupa-s/share-image"
---

# Harish Udupa S on Tal

## Headline

Digital @ Wonderla Holidays

## About

Exploring Digital Business Currently Handling 250Cr P&L\- Complete lifecycle of customer\- Acquisition to LTV for Wonderla Holidays\. Previously Handled Unicorns: Razorpay, Bigbasket, Groww, Coinswitch, Cultfit, Simplilearn

## Location

Bengaluru

## AI stack

codex

opencode

claudecode

## Work experience

Assistant General Manager at Wonderla Holidays Ltd\., Apr 2025 \- Present · 1 yr 5 mos, Bengaluru, Karnataka, India · Hybrid, Heading Digital for Wonderla Amusement Parks & Resorts

Senior Manager\- Digital Marketing at Wonderla Holidays Ltd\., Jun 2024 \- Mar 2025 · 10 mos, Bengaluru, Karnataka, India · Hybrid

Associate Manager\- Performance Marketing at Razorpay, Apr 2022 \- May 2024 · 2 yrs 2 mos, Bengaluru, Karnataka, India, The Person in Marketing who was responsible for 1\. Establishing Linkedin ads as one of the primary channel in Razorpay Marketing\- primarily for Midmarket acquisition and later extensively for Enterprise ABM Campaigns 2\. Establishing the importance of Web Scrapping in B2B Marketing\- have strategised and scrapped potential target companies list & their info through multiple sources for Razorpay Pos, Razorpay PG Midmarket & Enterprise which was used for growth marketing, sales calls & directly in digital marketing campaigns to achieve incremental results 3\. Making the Mobile App as one of key new user acquisition & retention channel\- Evolved to become the channel with least CAC after Brand search 4\. Cracking the New User Acquisition in Mid Market both offline product \(pos\) and payment gateway business at scale\- This was cracked within short span of 2 months\- with linkedin, scrapping and Facebook \+ third party exhaustive lead form optimisation \- which has strong influence in making org shift focus from sme to Midmarket & enterprise acquisitions 5\. Moving a step forward from conventional marketing channels to using Airtel Ads, Quora, Indiamart, Criteo & WhatsApp chatbot to drive exponential growth at better CAC\- Drove MTUs from Airtel SMS at cost which is lower than brand search which changed the perspective of experimental channels 6\. Starting and making RCS Messaging as one of key channels on growth marketing 7\. Cracking the performance marketing to drive Webinar and paid offline event attendees at industry best costs\- Drove offline registration for ftx campaign with ticket price ROAS of 1\.5 and lead to attendee ratio of over 80% which was milestone in Razorpay Events so far\. 8\. Establishing importance of Account based marketing to Razorpay, Understanding ABM, Creating A to Z ABM playbook as per Rzp requirements, Evaluated different ABM Platforms and onboarded them\. Did the detailed planning of the ABM Campaigns\.

Manager \- Performance Marketing at Simplilearn, Mar 2021 \- Apr 2022 · 1 yr 2 mos, Bengaluru, Karnataka, India, \* Demand Generation Across Globe\- Europe, APAC, India, UAE, Canada & US\- Most focused on US followed by indian markets \* Scaled Cluster by over 110% in quarters\- ROAS maintained same \* Sales feedback loop to marketing was the primary mode of improving quality of leads

Account Manager at HiveMinds, Jan 2020 \- Mar 2021 · 1 yr 3 mos, Hybrid, Clients: Bigbasket, Coinswitch, Miko, Cultfit International

Senior Marketing Specialist at HiveMinds, Jul 2019 \- Dec 2019 · 6 mos, On\-site, Clients: Bigbasket Pitched Converted\- Domino's, 1mg, Saffola Fittify

Digital Marketing Specialist at HiveMinds, Oct 2018 \- Jun 2019 · 9 mos, On\-site, Clients: Bigbasket \(POC\), Groww Pitched Converted\- Groww

SEO Intern at New Delhi Children's Hospital & Research Centre \(Non\-Profit\), Apr 2017 \- May 2017 · 2 mos, Bengaluru, Karnataka, India, \*Worked remotely as an Search Engine Optimization Intern for NDCHRC, & optimized the site both onpage \(Wordpress\), Off page and increased organic traffic by 50% in short span of time\. \(Measured post few months\) \*Achieved Top Fold results for Primary Keywords\. \*Was Involved with the PR & Branding part of the organization\.

## Education

Bachelor of Engineering \- BE, Information Science/Studies, RN Shetty Institute of Technology

BE \- Bachelor of Engineering, Information Science/Studies, Visvesvaraya Technological University

## Profile highlights

What I'm currently working on: I am currently driving digital growth and P&L management for Wonderla Holidays, focusing on scaling online footfall and revenue\.

My proudest non\-work achievement: I founded and grew Boost Bloggers, which was recognized as one of the top 100 digital marketing blogs in India by Feedspot\.

[View the original profile](https://tal.club/meet/harish-udupa-s)

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