Headline

Content Marketing Manager | B2B Content Strategy | SEO | Thought Leadership | Email Marketing | Campaign Messaging

About

In ten years of B2B content marketing, I have contributed to campaigns that generated 300K+ website visits, driven 148% MQL growth through SEO and email, and helped sales teams close enterprise deals with content that actually moved buyers. That is the work I show up to do every day. I specialize in building content campaigns for complex B2B technology products. Cloud infrastructure, CPaaS, SaaS, AI platforms. Products where the buyer is a CIO or CXO, the sales cycle runs long, and content has to earn trust before it earns a click. My job is to bridge the gap between a technical product and a business buyer who cares about outcomes, not features. What that looks like in practice: SEO blog posts built from keyword gaps and buyer intent data, not guesswork. Email nurture sequences mapped to funnel stage and persona. Thought leadership articles written in an executive voice that holds up in a boardroom conversation. Campaign messaging that gives performance and demand gen teams something they can actually activate. Case studies that sales teams pull out at the right moment in a deal cycle. At Tata Communications, I manage content across enterprise cloud and CPaaS product lines, from solution web pages to LinkedIn and Google ad copy to CXO-level thought leadership. Before that, at Kaleyra, I built an SEO plan from scratch that delivered 150% organic traffic growth in six months. At ConvertCart, I produced 40 blog articles in ten months and contributed to a 45% lift in lead generation. I am equally comfortable owning a content strategy end to end and writing the piece myself at the deadline. That combination of content strategist and hands-on writer is what I bring to every team. Open to full time Content Marketing Manager roles in Bangalore. Feel free to message me.

Location

Bengaluru

AI stack

aistudio

claude code

gemini

hermes agent

notebooklm

ChatGPT

Work experience

Content Marketing Manager at Tata Communications, Oct 2023 - Present · 3 yrs, Bengaluru, - Produced web copy, campaign messaging, and ad content for enterprise cloud and CPaaS product lines, supporting campaigns that generated 100M+ impressions and 300K+ website visits - Wrote Google and LinkedIn ad copy targeting IT decision-makers across cloud, AI, and networking product categories - Developed multi-stage email nurture sequences aligned to buyer journey stages for inbound marketing initiatives - Collaborated with product marketing and demand generation teams to translate complex product capabilities into customer-facing messaging for enterprise audiences

Senior Marketing Specialist – Content Marketing at Kaleyra, Jan 2022 - Sep 2023 · 1 yr 9 mos, Bengaluru · Hybrid, - Executed an SEO content program that drove 150% organic traffic growth within six months through targeted blog publishing and on-page optimization - Produced SEO-driven blogs, long-form assets, case studies, and ebooks for CPaaS and customer engagement platforms - Developed email nurture sequences supporting gated content campaigns tied to inbound lead generation - Led content development for website redesign and solution page rebuilds, aligning copy with updated product positioning

Content Specialist at Kaleyra, Mar 2020 - Feb 2022 · 2 yrs, Bengaluru · Hybrid, - Tracked and reported on content performance metrics across multiple channels, using data to optimize engagement and conversion rates - Produced editorial content across blog, email, and social formats for CPaaS and customer engagement product lines - Partnered with design and development teams to produce content aligned to business objectives and buyer journey stages - Monitored industry trends and competitor content to surface editorial opportunities and inform content strategy adjustments

Digital and Content Marketing Strategist at Convertcart, Mar 2019 - Mar 2020 · 1 yr 1 mo, Bengaluru, Karnataka, India, - Published 40 SEO-optimized blog articles in 10 months based on keyword research, competitor analysis, and buyer intent data - Developed 8 customer case studies in collaboration with product teams, contributing to a 45% increase in lead generation - Reduced external writer dependency by scaling in-house content production, saving the team approximately 40,000 INR per month - Built and managed a monthly editorial calendar that streamlined content planning and improved delivery timelines across the team

Digital Marketing Strategist at HashedIn, Apr 2017 - Mar 2019 · 2 yrs, Bengaluru, - Grew website traffic from 4,200 to 15,130 monthly visitors within two years through SEO content strategy and consistent blog publishing - Improved Domain Authority from 17 to 33 through systematic on-page and off-page SEO improvements - Generated USD 40,000 in revenue through a targeted LinkedIn campaign built around a B2B customer case study - Led a team of 5 marketers executing digital marketing, social media, and content campaigns, contributing to a 70% increase in MQL generation

Project Manager - Digital Marketing at Webfosys Networks Pvt Ltd, Jan 2016 - Mar 2017 · 1 yr 3 mos, Bangalore Urban, - Managed a team of 6 content writers, overseeing weekly production and quality review of 30+ SEO articles across client accounts - Developed high-converting landing pages that improved campaign conversion rates by 30% - Conducted keyword research and blog optimization to improve organic search rankings across multiple client websites - Led inbound marketing initiatives that strengthened brand visibility and improved marketing-qualified lead volume for clients

Education

Digital Marketing and Analytics, Indian School of Business

Master of Business Administration - MBA, Finance, General, Bangalore Management Academy

Public links

b2bcontentos.com: https://b2bcontentos.com/