---
title: "Harish Komarla - Founder in Greater Bengaluru Area | Tal"
description: "Meet Harish Komarla, Brand & Marketing Leader | Consumer Insights → Brand Strategy → GTM → Growth | 18+ Years | F&B • Retail • Consumer Tech • Wellness | Founder, Tactink Solutions based in Greater Bengaluru Area. AI stack includes anthropic apis, claude code, and claude. Explore public work links..."
image: "https://tal.club/meet/harish-komarla/share-image"
---

# Harish Komarla on Tal

## Headline

Brand & Marketing Leader \| Consumer Insights → Brand Strategy → GTM → Growth \| 18\+ Years \| F&B • Retail • Consumer Tech • Wellness \| Founder, Tactink Solutions

## About

Marketing doesn't need more noise\. It needs better questions\. I've spent 18\+ years working across F&B, retail, consumer technology, wellness and healthcare — building brands, repositioning businesses and figuring out why customers choose one thing over another\. My work sits at the intersection of: Consumer insight × Brand strategy × GTM × Growth I've worked on everything from: → Repositioning established brands → Building new brands from scratch → Consumer research & segmentation → Product & category strategy → GTM planning → Integrated marketing → Digital & offline campaigns → Business and brand transformation Some brands I've worked with include Barbeque Nation, Sangeetha Mobiles, Anker Innovations, Chisel, Medifit, WHAM\! and others\. Today I work through Tactink Solutions, helping founders and leadership teams turn good businesses into brands people understand, remember and choose\. I'm also open to the right Brand / Marketing leadership opportunity where I can build, challenge and scale\. If your marketing looks busy but isn't moving the business, we should probably talk\.

## Location

Greater Bengaluru Area

## AI stack

anthropic apis

claude code

claude

codex

elevenlabs

gemini

## Work experience

Founder at Tactink Solutions Pvt Ltd, Nov 2024 \- Present · 2 y, Bangalore Urban, Advising founders, CXOs and growth\-stage businesses on brand strategy, consumer insight, positioning, GTM and marketing transformation\. What I help businesses with: → Brand positioning & GTM strategy for Wellness Brands, D2C, F&B, retail, and consumer tech brands → Performance marketing frameworks that move ROI across Meta, Google, and LinkedIn → Founder advisory on growth planning, brand architecture, and category building → Cross\-functional alignment between creative, content, media, and sales funnels My approach: business\-first, not channel\-first\. Bold, not buzzwordy\. Human\-centric, performance\-backed\. Whether you're scaling a brand, preparing for funding, or rethinking a legacy playbook — I help move teams from noise to narrative, and clicks to credibility\. 📩 komarla\.harish@gmail\.com \| tactinksolutions@gmail\.com \| partner@tactink\.com

Sr\. VP \- Brand Communications & Operations at Medifit Consultants Private Limited, Apr 2024 \- Aug 2025 · 1 yr 5 mos, Bengaluru, Led brand & operations for India's largest corporate wellness brand — serving 300\+ enterprise clients across IT, BFSI, and consulting\. What I built and ran: → Strategic brand communications across all channels — establishing Medifit as the trusted name in B2B wellness → Enterprise client portfolio including Microsoft, HCL, Samsung, Infosys, ADP, and Deloitte → "Wellness Week" — a category\-defining workplace wellness experience now adopted by Fortune 500 companies in India → "Celebrity Fitness Talk" — flagship event format that scaled the brand's cultural footprint → End\-to\-end turnkey project delivery — fitness centres, spas, salons, aesthetic clinics across India → P&L ownership: budget management, manpower planning, digital marketing, and event operations What I'm most proud of: turning a service business into a brand that enterprise CXOs called by name\.

Vice President Brand Communications at Medifit Consultants Private Limited, Feb 2023 \- Jul 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, Strategic Leadership: Spearhead the overall operations and marketing strategies, driving growth and enhancing the brand presence in the B2B wellness sector\. Brand Communications: Develop and execute comprehensive brand communication plans that position Medifit Consultants as a leader in wellness services, ensuring consistent messaging across all channels\. Project Management: Oversee and manage turnkey projects, including fitness centers, spas, salons, and other wellness facilities, ensuring timely delivery and adherence to quality standards\. Client Relations: Cultivate and maintain strong relationships with corporate clients, understanding their wellness needs and delivering customized solutions to exceed their expectations\. Team Leadership: Lead a dynamic team of professionals, fostering a culture of excellence and continuous improvement to achieve operational and marketing objectives\. Market Analysis: Conduct in\-depth market analysis to identify trends, opportunities, and competitive insights, shaping strategic decisions and innovative service offerings\. Manpower Services: Oversee the recruitment, training, and deployment of skilled manpower for various wellness services, ensuring high standards of service delivery and client satisfaction\. Budget Management: Manage budgeting and financial planning for operations and marketing activities, optimizing resource allocation to maximize ROI\. Digital Marketing: Leverage digital marketing techniques to enhance brand visibility and engagement, utilizing SEO, content marketing, social media, and email campaigns effectively\. Performance Metrics: Establish and monitor KPIs to evaluate the success of operational and marketing initiatives, implementing corrective actions to achieve desired outcomes\.

Marketing Lead at Anker Innovations LTD, Jan 2021 \- Jan 2023 · 2 yrs 1 mo, India, Led the full marketing function for Anker — a global consumer tech brand — across the India and SAARC markets\. Key responsibilities: → End\-to\-end ATL, BTL, and digital marketing strategy for the Indian market → Built and scaled Anker's social presence across new platforms, with a focus on creator\-led content → Conceptualised and executed launch campaigns for Anker, Soundcore, Eufy, and Nebula sub\-brands → Managed cross\-functional teams and external agency partners — creative, media, production → Tracked market share, consumer insights, pricing, and distribution to inform brand strategy Took the brand from "globally known, locally invisible" to a recognised name in Indian consumer tech\.

Head Of Marketing at Stanley Lifestyles Limited, Mar 2020 \- Aug 2020 · 6 mos, Bengaluru, Headed marketing for Stanley Lifestyles — one of India's premium furniture brands — during the COVID\-19 pivot\. → Initiated and standardised brand guidelines across all consumer touchpoints → Built the brand's digital playbook during a period when retail footfalls had collapsed → Created strategies to convert showroom\-led discovery into online\-led discovery

Head Of Marketing Communications at WaterHealth International, Nov 2019 \- Feb 2020 · 4 mos, Hyderabad, Led brand and marketing for WaterHealth International — a clean drinking water company operating across India and Africa\. → Brand positioning, persona definition, and brand asset management → Led brand strategy for Nigeria and Ghana markets; managed launch of packaging unit in Nigeria → Built digital and PR\-led campaigns across multiple geographies

DGM Brand Communications at Barbeque Nation Hospitality Ltd\., Jan 2015 \- Nov 2019 · 4 y 10 mo, Bengaluru

Marketing Manager at Taxi for Sure, Jul 2014 \- Jan 2015 · 6 mo, Hyderabad

Marketing Manager at Sangeetha Mobiles Pvt Ltd, Mar 2010 \- Jul 2014 · 4 y 4 mo, Brngaluru

Business Development Manager at Bangalore Management Academy, Sep 2009 \- Feb 2010 · 5 mo, Bengaluru

Sr\. Marketing Executive at Wipro Furnitures Limited, Jul 2008 \- Aug 2009 · 1 y 1 mo, Chennai

## Education

MBA, Marketing and Retail, Bangalore Management Academy

B\. Sc, Biotechnology, Dayananda Sagar College

## Public links

- github: https://github\.com/tactinksolutions\-droid
- komarlaharish\.com: https://www\.komarlaharish\.com/

[View the original profile](https://tal.club/meet/harish-komarla)

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