Headline

Brand & Marketing Leader | Consumer Insights → Brand Strategy → GTM → Growth | 18+ Years | F&B • Retail • Consumer Tech • Wellness | Founder, Tactink Solutions

About

Marketing doesn't need more noise. It needs better questions. I've spent 18+ years working across F&B, retail, consumer technology, wellness and healthcare — building brands, repositioning businesses and figuring out why customers choose one thing over another. My work sits at the intersection of: Consumer insight × Brand strategy × GTM × Growth I've worked on everything from: → Repositioning established brands → Building new brands from scratch → Consumer research & segmentation → Product & category strategy → GTM planning → Integrated marketing → Digital & offline campaigns → Business and brand transformation Some brands I've worked with include Barbeque Nation, Sangeetha Mobiles, Anker Innovations, Chisel, Medifit, WHAM! and others. Today I work through Tactink Solutions, helping founders and leadership teams turn good businesses into brands people understand, remember and choose. I'm also open to the right Brand / Marketing leadership opportunity where I can build, challenge and scale. If your marketing looks busy but isn't moving the business, we should probably talk.

Location

Greater Bengaluru Area

AI stack

anthropic apis

claude code

claude

codex

elevenlabs

gemini

Work experience

Founder at Tactink Solutions Pvt Ltd, Nov 2024 - Present · 2 y, Bangalore Urban, Advising founders, CXOs and growth-stage businesses on brand strategy, consumer insight, positioning, GTM and marketing transformation. What I help businesses with: → Brand positioning & GTM strategy for Wellness Brands, D2C, F&B, retail, and consumer tech brands → Performance marketing frameworks that move ROI across Meta, Google, and LinkedIn → Founder advisory on growth planning, brand architecture, and category building → Cross-functional alignment between creative, content, media, and sales funnels My approach: business-first, not channel-first. Bold, not buzzwordy. Human-centric, performance-backed. Whether you're scaling a brand, preparing for funding, or rethinking a legacy playbook — I help move teams from noise to narrative, and clicks to credibility. 📩 komarla.harish@gmail.com | tactinksolutions@gmail.com | partner@tactink.com

Sr. VP - Brand Communications & Operations at Medifit Consultants Private Limited, Apr 2024 - Aug 2025 · 1 yr 5 mos, Bengaluru, Led brand & operations for India's largest corporate wellness brand — serving 300+ enterprise clients across IT, BFSI, and consulting. What I built and ran: → Strategic brand communications across all channels — establishing Medifit as the trusted name in B2B wellness → Enterprise client portfolio including Microsoft, HCL, Samsung, Infosys, ADP, and Deloitte → "Wellness Week" — a category-defining workplace wellness experience now adopted by Fortune 500 companies in India → "Celebrity Fitness Talk" — flagship event format that scaled the brand's cultural footprint → End-to-end turnkey project delivery — fitness centres, spas, salons, aesthetic clinics across India → P&L ownership: budget management, manpower planning, digital marketing, and event operations What I'm most proud of: turning a service business into a brand that enterprise CXOs called by name.

Vice President Brand Communications at Medifit Consultants Private Limited, Feb 2023 - Jul 2024 · 1 yr 6 mos, Bengaluru, Karnataka, India, Strategic Leadership: Spearhead the overall operations and marketing strategies, driving growth and enhancing the brand presence in the B2B wellness sector. Brand Communications: Develop and execute comprehensive brand communication plans that position Medifit Consultants as a leader in wellness services, ensuring consistent messaging across all channels. Project Management: Oversee and manage turnkey projects, including fitness centers, spas, salons, and other wellness facilities, ensuring timely delivery and adherence to quality standards. Client Relations: Cultivate and maintain strong relationships with corporate clients, understanding their wellness needs and delivering customized solutions to exceed their expectations. Team Leadership: Lead a dynamic team of professionals, fostering a culture of excellence and continuous improvement to achieve operational and marketing objectives. Market Analysis: Conduct in-depth market analysis to identify trends, opportunities, and competitive insights, shaping strategic decisions and innovative service offerings. Manpower Services: Oversee the recruitment, training, and deployment of skilled manpower for various wellness services, ensuring high standards of service delivery and client satisfaction. Budget Management: Manage budgeting and financial planning for operations and marketing activities, optimizing resource allocation to maximize ROI. Digital Marketing: Leverage digital marketing techniques to enhance brand visibility and engagement, utilizing SEO, content marketing, social media, and email campaigns effectively. Performance Metrics: Establish and monitor KPIs to evaluate the success of operational and marketing initiatives, implementing corrective actions to achieve desired outcomes.

Marketing Lead at Anker Innovations LTD, Jan 2021 - Jan 2023 · 2 yrs 1 mo, India, Led the full marketing function for Anker — a global consumer tech brand — across the India and SAARC markets. Key responsibilities: → End-to-end ATL, BTL, and digital marketing strategy for the Indian market → Built and scaled Anker's social presence across new platforms, with a focus on creator-led content → Conceptualised and executed launch campaigns for Anker, Soundcore, Eufy, and Nebula sub-brands → Managed cross-functional teams and external agency partners — creative, media, production → Tracked market share, consumer insights, pricing, and distribution to inform brand strategy Took the brand from "globally known, locally invisible" to a recognised name in Indian consumer tech.

Head Of Marketing at Stanley Lifestyles Limited, Mar 2020 - Aug 2020 · 6 mos, Bengaluru, Headed marketing for Stanley Lifestyles — one of India's premium furniture brands — during the COVID-19 pivot. → Initiated and standardised brand guidelines across all consumer touchpoints → Built the brand's digital playbook during a period when retail footfalls had collapsed → Created strategies to convert showroom-led discovery into online-led discovery

Head Of Marketing Communications at WaterHealth International, Nov 2019 - Feb 2020 · 4 mos, Hyderabad, Led brand and marketing for WaterHealth International — a clean drinking water company operating across India and Africa. → Brand positioning, persona definition, and brand asset management → Led brand strategy for Nigeria and Ghana markets; managed launch of packaging unit in Nigeria → Built digital and PR-led campaigns across multiple geographies

DGM Brand Communications at Barbeque Nation Hospitality Ltd., Jan 2015 - Nov 2019 · 4 y 10 mo, Bengaluru

Marketing Manager at Taxi for Sure, Jul 2014 - Jan 2015 · 6 mo, Hyderabad

Marketing Manager at Sangeetha Mobiles Pvt Ltd, Mar 2010 - Jul 2014 · 4 y 4 mo, Brngaluru

Business Development Manager at Bangalore Management Academy, Sep 2009 - Feb 2010 · 5 mo, Bengaluru

Sr. Marketing Executive at Wipro Furnitures Limited, Jul 2008 - Aug 2009 · 1 y 1 mo, Chennai

Education

MBA, Marketing and Retail, Bangalore Management Academy

B. Sc, Biotechnology, Dayananda Sagar College

Public links

github: https://github.com/tactinksolutions-droid

komarlaharish.com: https://www.komarlaharish.com/