Headline

Growth Marketer | GEO, SEO & AI Content Strategy | Vibe Coding

About

I'm an SEO Marketing Manager with 6.5+ years of experience helping B2B and B2C companies grow through Technical SEO, Content Strategy, AI Search Optimization, Local SEO, and ASO. Throughout my career across SportsTech and EdTech, I've focused on one goal—turning organic search into measurable business growth. My experience spans technical website optimization, content strategy, keyword research, app store optimization, analytics, and cross-functional collaboration to improve visibility, user acquisition, and conversions. I'm passionate about combining data, user intent, and AI-driven insights to help brands become not only searchable, but also discoverable, trustworthy, and useful across search engines and AI-powered experiences. Core Skills • Technical SEO • Content Strategy & Content Marketing • Keyword Research & Competitive Analysis • Google Search Console, GA4 & Looker Studio • Local SEO & Google Business Profile Optimization • ASO (Google Play & Apple App Store) • AI Search & LLM Optimization (AEO, GEO, AIO) • Performance Marketing Analytics • Cross-functional Collaboration & Team Leadership 🎓 Education Global MBA in Marketing — Liverpool John Moores University PG Certification in Digital Marketing & Communications — MICA Outside of work, you'll usually find me playing badminton, working out, listening to music, or exploring the latest developments in AI, search, and digital marketing. I'm always open to connecting with professionals who are passionate about SEO, AI Search, Product Growth, and digital innovation.

Location

Bengaluru

AI stack

claude code

lovable

Canva Magic Studio

ChatGPT

Figma Make

Zapier

Work experience

SEO Marketing Manager at Playo (TechMash Solutions Pvt. Ltd.), Dec 2025 - Jul 2026 · 8 mos, Bengaluru, Karnataka, India, • Led SEO and Local SEO initiatives across India, Qatar & UAE, growing organic impressions by 62% and clicks by 58% in 6 months through technical SEO enhancements, while optimizing 4K+ Google Business Profiles to improve local visibility and venue discoverability. • Scaled ASO across Google Play and Apple App Store, increasing Android installs by 59% and iOS installs by 39%, maintaining 4.5–4.75 ratings, and improving category rankings

Search Engine Optimization Team Lead at eTutorWorld Corporation, Jun 2024 - Nov 2025 · 1 yr 6 mos, Bengaluru, Karnataka, India, 🔹 Led SEO strategy and execution, managing a team of analysts and collaborating with cross-functional teams to drive measurable growth. 🔹 Achieved top 3 SERP rankings and AI overviews for high-conversion tutoring pages, significantly boosting organic traffic and lead generation. 🔹Contributed to a 30%+ free trial conversion rate from organic search, reinforcing SEO’s role as a key driver of qualified leads and trial sign-ups. 🔹 Directed external SEO vendors and personally contributed to on-page SEO, content strategy, and technical audits to improve site health and crawlability.

Senior SEO Analyst at KnowledgeHut upGrad, Jun 2022 - May 2024 · 2 yrs, Bangalore Urban, Karnataka, India, 🔹 Increased first-page keyword presence by 3x, scaling organic traffic from 500K to 1.2M within 9 months for a domain with DR 73. 🔹 Significantly improved rankings for high-intent course pages in Project Management, Web Development, and Cloud Computing, driving qualified leads and conversions. 🔹 Leveraged data-driven SEO tactics and continuous optimization to achieve sustained visibility across competitive verticals. 🔹 Drove content optimization initiatives aligned with EEAT and user intent, resulting in improved engagement metrics and time on page.

Search Engine Optimization Analyst at KnowledgeHut upGrad, Jun 2022 - May 2024 · 2 yrs, Boosted 3x keywords on the first page of search results and helped drive organic traffic from 500k to 1.2M in 9 months with a DR 73. Considerable improvement in ranking positions of Project management, Web Development, and Cloud computing Course pages.

Marketing Analyst - SEO at HiveMinds, Jun 2021 - May 2022 · 1 yr, Bangalore Urban, Karnataka, India, 🔹 Managed SEO & data operations across 5+ client accounts including Urban Ladder, Vaibhav Jewellers, Aapka Painter, Savaari, Go-Digit & CoinSwitch. 🔹 Led agency-level innovations and experiments, driving success in Outreach, Vendor Management, Keyword Research, Competitor Analysis, and Backlink Audits with persistence and strategic focus. 🔹 Demonstrated adaptability by working across diverse industries, aligning SEO goals with each client’s unique business objectives.

Content Developer at Synergy Eduservices, Feb 2020 - May 2021 · 1 yr 4 mos, Tamil Nadu, India, 🔹 Crafted and optimized academic content, driving a 25% increase in organic traffic and a 20% uplift in lead conversions through high-quality, SEO-aligned writing. 🔹 Streamlined content updates to match brand voice and market trends, contributing to a 30% boost in customer engagement across client platforms. 🔹 Maintained consistency and quality through rigorous editing and proofreading, enhancing credibility and user trust.

Education

Master of Business Administration - Liverpool John Moores University, Marketing/Marketing Management, General, Liverpool Business School

Post Graduate Certification, Digital marketing and communications, MICA | The School of Ideas