Headline

Digital Marketing | Performance Marketing | Ad Operations | PPC | Google ads | Meta ads | Tik-tok ads | Amazon ads | Ecommerce ads | SEO | Content management | CMS | CRM || UpGrad || MICA || ISBR B School || Ex-Unacademy

About

The "Full-Stack" Marketer: From Traditional Sales to Performance Growth My career journey is a story of continuous evolution: transforming a foundation in technical engineering and traditional sales into a high-growth career in Digital Marketing and Operations. With a BBA & MBA in Marketing, I have spent the last few years deliberately "upgrading" my skill set—moving from the front lines of business development to managing complex digital content at scale. Currently, as a Marketing Operations Associate at Unacademy (Airlearn), I bridge the gap between content strategy and technical execution. Having been promoted from intern to associate, I now oversee quality control, data tracking, and multi-language content deployment for our language learning platform using tools like ARTEMIS and Retool. My Strategic Foundation: Digital Execution: At Mitigata, I mastered the technical side of visibility, leveraging SEO and media planning with 4% increase in organic rankings while executing high-conversion LinkedIn outreach. Commercial Acumen: My tenure at Stovekraft (Skava) resulted in 20% revenue growth, giving me a "revenue-first" mindset that most marketers lack. Analytical Precision: My early experience as a Marketing Engineer at Power Control Equipment Co. (technical tendering/estimation) instilled the rigorous attention to detail required for managing complex budgets and performance data. Where I’m Heading: Having mastered the operations and strategy behind the scenes, I am now looking to leverage my MBA and Digital marketing to build my career in Paid Media, Performance Marketing, and Media Planning. I thrive on the "why" behind the data and the challenge of optimizing ROAS and customer acquisition. I am eager to connect with marketing leaders and explore opportunities where I can turn complex data into high-performing digital campaigns. Let’s build something impactful!

Location

Bengaluru

AI stack

deepmind

deepseek

metaai

mistral

Work experience

Marketing Operations Associate at Unacademy, Oct 2025 - Feb 2026 · 5 mos, ✦ Operational Excellence & Promotion: Successfully converted from Intern to Associate within 5 months by demonstrating high-speed execution and a 0% error rate in live content deployment. ✦ Scalable Content Management: Orchestrate end-to-end marketing operations for the Airlearn app, managing content across 26+ language pairs to ensure a seamless global user experience. ✦ Technical Infrastructure Mastery: Utilize internal CMS tools (ARTEMIS and Retool) to prepare, upload, and track lesson templates, maintaining a rigorous daily Quality Check (QC) process before content goes live. ✦ Cross-Functional Problem Solving: Act as the primary point of contact for fixing user-raised tickets, collaborating with product and engineering teams to resolve content errors and improve app engagement. ✦ Data-Driven Quality Control: Developed a systematic approach for tracking language content performance, ensuring all digital assets align with Unacademy’s high brand standards for educational quality.

Marketing Operations Intern at Unacademy, May 2025 - Sep 2025 · 5 mos, ✦ Assisted in the foundational setup of language learning modules, mastering the ARTEMIS LMS platform to streamline content publishing. ✦ Maintained a high-velocity output for question and teaching templates, contributing to a significant expansion of the Airlearn app's content library during the internship period.

Digital Marketing Intern at Mitigata, Feb 2024 - Apr 2024 · 3 mos, Bengaluru, ✦ SEO Performance Optimization: Executed on-page and technical SEO strategies that resulted in increase in organic search rankings, improving brand visibility in the competitive cybersecurity insurance space. ✦ Competitive Analysis: Conducted deep-dive market research to identify high-intent keywords, allowing the team to pivot content strategy toward trending cybersecurity threats. ✦ Strategic Outreach & Lead Gen: Managed targeted LinkedIn Outreach campaigns, identifying and engaging high-value stakeholders to build a pipeline of B2B prospects. ✦ Marketing Automation: Utilized HubSpot for CRM management and lead tracking, ensuring seamless hand-off between marketing efforts and business development goals.

Business Development Executive at Stovekraft Limited, Mar 2022 - Feb 2023 · 1 yr, Bengaluru, ✦ Brand Integration & Transition: Played a key role during the Skava and Stovekraft merger, ensuring brand continuity and maintaining robust client relationships throughout the business unit integration. ✦ Revenue Growth & Market Expansion: Directly contributed to a 20% year-over-year revenue increase under Skava as electrical business unit by identifying untapped market opportunities and optimizing the distribution network. ✦ Strategic Client Acquisition: Managed the full sales lifecycle for the "Pigeon" and "Skava" electrical brands, successfully onboarding high-value retail and institutional clients to expand the market footprint. ✦ Market Intelligence & Analytics: Conducted rigorous competitive analysis and market research to position electrical products (switches and LV panels) effectively against competitors, leading to increased market share. ✦ Stakeholder Management: Collaborated with cross-functional teams to align product availability with regional marketing campaigns, ensuring a data-driven approach to sales forecasting.

Marketing Engineer at Power Control Equipment Co, Jun 2019 - Jun 2021 · 2 yrs 1 mo, Bengaluru, ✦ Technical Tendering & Estimation: Managed the end-to-end tendering process for industrial electrical projects, providing precise cost and material estimations for Low Voltage (LV) and HVAC electrical panels. ✦ Requirement Analysis (BOQ/BOM): Expertly interpreted complex Technical Bills of Quantity (BOQ) and Bills of Materials (BOM) to recommend optimized product solutions tailored to industrial client specifications. ✦ Technical Consultative Sales: Bridged the gap between manufacturing and on-site execution by translating technical product features into business benefits for stakeholders, ensuring alignment with project goals. ✦ Problem Resolution & Client Retention: Acted as a technical advisor to resolve complex client complaints, explaining product lifecycles from manufacturing through installation to maintain high satisfaction levels. ✦ Data Accuracy & Compliance: Maintained 100% accuracy in technical documentation and pricing models, a discipline that now informs my data-driven approach to digital marketing and media planning.

Education

Advanced certification in Digital Marketing from UpGrad, Specialization in Branding & Communication, MICA | The School of Ideas

Master of Business Administration - MBA, Marketing, ISBR Business School