Hariram R. profile photo 2 on Tal
Hariram R. profile photo 1 on Tal
Hariram R. profile photo 2 on Tal
Hariram R. profile photo 1 on Tal

Hariram R.

Field & Account Based Marketing @ IBM ISA | Driving experience focussed demand generation for enterprise clients

Bengaluru

9+ years of work experience

IBM
Jul 20251 yr 4 mosPresent

Bengaluru, Karnataka, India

Zoho Corporation
Dec 20204 yrs 7 mosJun 2025

Greater Chennai Area

• Led the strategy and execution of regional marketing programs delivering impactful in-person and virtual experiences tailored to local market needs. • Drove account-based marketing initiatives across key verticals such as healthcare, public sector, and enterprise IT, deepening engagement with strategic accounts. • Built and rolled out channel marketing frameworks and partner enablement programs, co-creating campaigns with partners to increase market reach and influence. • Established a customer advocacy engine featuring success stories, peer recommendations, and targeted use cases to support outbound, cross-sell, and upsell efforts. • Enhanced brand visibility through a content-led marketing strategy, leveraging localized assets, media collaborations, and industry-specific thought leadership. • Focused on KPIs such as lead generation, brand outreach, campaign ROI, customer engagement, and marketing-sourced revenue. • Collaborated closely with cross-functional teams—including product, sales, account management, channel teams, and regional partners—to align local initiatives with global marketing strategies.
Photon
Aug 20182 yrs 4 mosNov 2020

Chennai Area, India

At Photon, I was responsible for overseeing marketing operations, handling end-to-end digital marketing campaigns, and creating and deploying marketing emails with a strategic focus. I managed automation emails and monitored their performance while effectively reducing Customer Acquisition Cost (CAC) through budget optimization. I led Photon’s branding revamp, including launching a new website, and provided consulting for performance marketing client projects to generate additional revenue. Additionally, I managed marketing activities for North America, Europe, and APAC regions, and coordinated with vendors and agencies for event management and marketing operations. I also implemented web personalization for diverse user segments.
PreludeSys
Aug 20171 yrJul 2018

Chennai Area, India

I rolled out email campaigns focused on lead nurturing and generation, and provided SEO and performance marketing consulting to clients, resulting in additional revenue. I managed an Adwords campaign for Preludesys with a weekly budget of Rs. 60,000 and oversaw website SEO optimization. In addition to generating new leads and making strategic decisions, I identified relevant websites and tech blogs for native advertisements and collaborated with influencers for promotional activities, including webinars. I also conducted content analysis for mailers, newsletters, and flyers to enhance effectiveness.
Godrej & Boyce Mfg. Co. Ltd.
Apr 20163 mosJun 2016

Chennai Area, India

(i) To explore the potential for Godrej Storage Solution products in medium and small size potential customers (ii) To study and understand the potential customer’s insights To make real time market research and analysis for a new product line.

Hariram’s AI Stack

Microsoft Copilot
Microsoft Copilot

Education

Bharathidasan Institute of Management Tiruchirapalli

Post graduate program in Management (MBA), Marketing / Systems

Bharathidasan Institute of Management Tiruchirapalli

20152 yrs2017
Anna university

Bachelor of Engineering (B.E.), Electrical and Electronics Engineering

Anna university

20114 yrs2015

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Headline

Field & Account Based Marketing @ IBM ISA | Driving experience focussed demand generation for enterprise clients

About

A marketing professional with over 7 years of experience across three dynamic organizations. I have a diversified background in B2B demand generation, field marketing, partner and channel marketing, vendor management, events marketing, and campaign management. Currently serving as the Field Marketing Manager for the UK & Ireland at ManageEngine. I focus on aligning strategic marketing efforts to drive business growth. I am both a goal and strategy- oriented person who loves to balance established processes with new initiatives to support the organization’s growth.

Location

Bengaluru

AI stack

Microsoft Copilot

Work experience

Field Marketing Manager at IBM, Jul 2025 - Present · 1 yr 4 mos, Bengaluru, Karnataka, India

Senior marketing specialist - UK&I (ManageEngine) at Zoho Corporation, Dec 2020 - Jun 2025 · 4 yrs 7 mos, Greater Chennai Area, • Led the strategy and execution of regional marketing programs delivering impactful in-person and virtual experiences tailored to local market needs. • Drove account-based marketing initiatives across key verticals such as healthcare, public sector, and enterprise IT, deepening engagement with strategic accounts. • Built and rolled out channel marketing frameworks and partner enablement programs, co-creating campaigns with partners to increase market reach and influence. • Established a customer advocacy engine featuring success stories, peer recommendations, and targeted use cases to support outbound, cross-sell, and upsell efforts. • Enhanced brand visibility through a content-led marketing strategy, leveraging localized assets, media collaborations, and industry-specific thought leadership. • Focused on KPIs such as lead generation, brand outreach, campaign ROI, customer engagement, and marketing-sourced revenue. • Collaborated closely with cross-functional teams—including product, sales, account management, channel teams, and regional partners—to align local initiatives with global marketing strategies.

Executive - Marketing at Photon, Aug 2018 - Nov 2020 · 2 yrs 4 mos, Chennai Area, India, At Photon, I was responsible for overseeing marketing operations, handling end-to-end digital marketing campaigns, and creating and deploying marketing emails with a strategic focus. I managed automation emails and monitored their performance while effectively reducing Customer Acquisition Cost (CAC) through budget optimization. I led Photon’s branding revamp, including launching a new website, and provided consulting for performance marketing client projects to generate additional revenue. Additionally, I managed marketing activities for North America, Europe, and APAC regions, and coordinated with vendors and agencies for event management and marketing operations. I also implemented web personalization for diverse user segments.

Marketing Management Trainee at PreludeSys, Aug 2017 - Jul 2018 · 1 yr, Chennai Area, India, I rolled out email campaigns focused on lead nurturing and generation, and provided SEO and performance marketing consulting to clients, resulting in additional revenue. I managed an Adwords campaign for Preludesys with a weekly budget of Rs. 60,000 and oversaw website SEO optimization. In addition to generating new leads and making strategic decisions, I identified relevant websites and tech blogs for native advertisements and collaborated with influencers for promotional activities, including webinars. I also conducted content analysis for mailers, newsletters, and flyers to enhance effectiveness.

Market Research Analyst intern at Godrej & Boyce Mfg. Co. Ltd., Apr 2016 - Jun 2016 · 3 mos, Chennai Area, India, (i) To explore the potential for Godrej Storage Solution products in medium and small size potential customers (ii) To study and understand the potential customer’s insights To make real time market research and analysis for a new product line.

Education

Post graduate program in Management (MBA), Marketing / Systems, Bharathidasan Institute of Management Tiruchirapalli

Bachelor of Engineering (B.E.), Electrical and Electronics Engineering, Anna university

Hariram R. - Field Marketing Manager in Bengaluru | Tal