---
title: "Harinder Singh Pelia - Founder in Bengaluru | Tal"
description: "Meet Harinder Singh Pelia, Author | Founder | Marketer based in Bengaluru. AI stack includes claude, codex, and cursor. Explore public work links including youtube.com."
image: "https://tal.club/meet/harinder-singh-pelia/share-image"
---

# Harinder Singh Pelia on Tal

## Headline

Author \| Founder \| Marketer

## About

Harinder Singh Pelia is an author and entrepreneur and has led marketing teams at Amazon, Ajio Luxe and Diesel, to name a few\. A LinkedIn Top Voice, TEDx speaker and PhD scholar at XLRI Jamshedpur, he is also the founder of 10Xer Club and Talent Labs\.

## Location

Bengaluru

## AI stack

claude

codex

cursor

deepseek

hermes agent

langchain

## Work experience

Founder at 10Xer Club, May 2024 \- Present · 2 yrs 6 mos, Bengaluru, Karnataka, India, Solving up\-skilling, networking and hiring for Marketing Talent in India\.

Entrepreneur in Residence at Antler, Feb 2024 \- Present · 2 yrs 9 mos, Bengaluru, Karnataka, India, Making progress inevitable with some stellar folks\.

Marketing Lead \- Amazon Fashion at Amazon, Apr 2022 \- Apr 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Received the coveted “Day 1 Champion” award from the Head of Amazon India\. Received the “Most Valued Chair” award for Customer Obsession, from the Head of Amazon Fashion & Beauty\. Helping build and scale cool, new things at Amazon Fashion\. Building brand love and driving discoverability for Softlines Private Brands \- responsible for driving all marketing channels \(on and off\-site\) as well as performance/growth efforts through Amazon Ads\. \* Leading the premiumization charter for Amazon Fashion & Beauty\. \* Traffic, customer lifecycle & creative excellence for the Plus\-size and Eyewear businesses\. \* Growth for Amazon Fashion & Beauty through marketing whitespaces and new channels\.

General Manager \- Marketing & PR at Reliance Brands Ltd\., May 2018 \- Feb 2022 · 3 y 9 mo, Mumbai, Heading Marketing for Diesel, The White Crow, Ajio Luxe and multiple other luxury brands\.

Marketing Manager at Micromax Infomatics Ltd, Aug 2016 \- May 2018 · 1 y 9 mo, Gurugram

Assistant Brand Manager at Carrier Midea India, Mar 2015 \- Aug 2016 · 1 y 5 mo, Gurugram

Marketing and Growth at Various Startups, Mar 2011 \- Jun 2013 · 2 y 3 mo, Delhi NCR

## Education

PhD \(Executive FPM\), Marketing & Strategy, XLRI Jamshedpur

Master of Business Administration \(M\.B\.A\.\), Marketing & Strategy, Institute of Management Technology, Ghaziabad

## Public links

- youtube\.com: https://youtube\.com/@harindersinghpelia

[View the original profile](https://tal.club/meet/harinder-singh-pelia)

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