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Harinder Singh Pelia

Author | Founder | Marketer

Bengaluru

13+ years of work experience

10Xer Club
May 20242 yrs 6 mosPresent

Bengaluru, Karnataka, India

Solving up-skilling, networking and hiring for Marketing Talent in India.
Antler
Feb 20242 yrs 9 mosPresent

Bengaluru, Karnataka, India

Making progress inevitable with some stellar folks.
Amazon
Apr 20222 yrs 1 moApr 2024

Bengaluru, Karnataka, India

Received the coveted “Day 1 Champion” award from the Head of Amazon India. Received the “Most Valued Chair” award for Customer Obsession, from the Head of Amazon Fashion & Beauty. Helping build and scale cool, new things at Amazon Fashion. Building brand love and driving discoverability for Softlines Private Brands - responsible for driving all marketing channels (on and off-site) as well as performance/growth efforts through Amazon Ads. * Leading the premiumization charter for Amazon Fashion & Beauty. * Traffic, customer lifecycle & creative excellence for the Plus-size and Eyewear businesses. * Growth for Amazon Fashion & Beauty through marketing whitespaces and new channels.
Reliance Brands Ltd.
May 20183 y 9 moFeb 2022

Mumbai

Heading Marketing for Diesel, The White Crow, Ajio Luxe and multiple other luxury brands.
Micromax Infomatics Ltd
Aug 20161 y 9 moMay 2018

Gurugram

Mar 20151 y 5 moAug 2016

Gurugram

Various Startups
Mar 20112 y 3 moJun 2013

Delhi NCR

Harinder’s AI Stack

claude
claude
codex
codex
cursor
cursor
deepseek
deepseek
hermes agent
hermes agent
langchain
langchain

Education

XLRI Jamshedpur

PhD (Executive FPM), Marketing & Strategy

XLRI Jamshedpur

20198 yrs2027
Institute of Management Technology, Ghaziabad

Master of Business Administration (M.B.A.), Marketing & Strategy

Institute of Management Technology, Ghaziabad

20132 yrs2015

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Headline

Author | Founder | Marketer

About

Harinder Singh Pelia is an author and entrepreneur and has led marketing teams at Amazon, Ajio Luxe and Diesel, to name a few. A LinkedIn Top Voice, TEDx speaker and PhD scholar at XLRI Jamshedpur, he is also the founder of 10Xer Club and Talent Labs.

Location

Bengaluru

AI stack

claude

codex

cursor

deepseek

hermes agent

langchain

Work experience

Founder at 10Xer Club, May 2024 - Present · 2 yrs 6 mos, Bengaluru, Karnataka, India, Solving up-skilling, networking and hiring for Marketing Talent in India.

Entrepreneur in Residence at Antler, Feb 2024 - Present · 2 yrs 9 mos, Bengaluru, Karnataka, India, Making progress inevitable with some stellar folks.

Marketing Lead - Amazon Fashion at Amazon, Apr 2022 - Apr 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Received the coveted “Day 1 Champion” award from the Head of Amazon India. Received the “Most Valued Chair” award for Customer Obsession, from the Head of Amazon Fashion & Beauty. Helping build and scale cool, new things at Amazon Fashion. Building brand love and driving discoverability for Softlines Private Brands - responsible for driving all marketing channels (on and off-site) as well as performance/growth efforts through Amazon Ads. * Leading the premiumization charter for Amazon Fashion & Beauty. * Traffic, customer lifecycle & creative excellence for the Plus-size and Eyewear businesses. * Growth for Amazon Fashion & Beauty through marketing whitespaces and new channels.

General Manager - Marketing & PR at Reliance Brands Ltd., May 2018 - Feb 2022 · 3 y 9 mo, Mumbai, Heading Marketing for Diesel, The White Crow, Ajio Luxe and multiple other luxury brands.

Marketing Manager at Micromax Infomatics Ltd, Aug 2016 - May 2018 · 1 y 9 mo, Gurugram

Assistant Brand Manager at Carrier Midea India, Mar 2015 - Aug 2016 · 1 y 5 mo, Gurugram

Marketing and Growth at Various Startups, Mar 2011 - Jun 2013 · 2 y 3 mo, Delhi NCR

Education

PhD (Executive FPM), Marketing & Strategy, XLRI Jamshedpur

Master of Business Administration (M.B.A.), Marketing & Strategy, Institute of Management Technology, Ghaziabad

Public links

youtube.com: https://youtube.com/@harindersinghpelia

Harinder Singh Pelia - Founder in Bengaluru | Tal