Author | Founder | Marketer

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Mumbai

Gurugram
Gurugram

Delhi NCR







PhD (Executive FPM), Marketing & Strategy
XLRI Jamshedpur

Master of Business Administration (M.B.A.), Marketing & Strategy
Institute of Management Technology, Ghaziabad
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Harinder Singh Pelia is an author and entrepreneur and has led marketing teams at Amazon, Ajio Luxe and Diesel, to name a few. A LinkedIn Top Voice, TEDx speaker and PhD scholar at XLRI Jamshedpur, he is also the founder of 10Xer Club and Talent Labs.
Bengaluru
claude
codex
cursor
deepseek
hermes agent
langchain
Founder at 10Xer Club, May 2024 - Present · 2 yrs 6 mos, Bengaluru, Karnataka, India, Solving up-skilling, networking and hiring for Marketing Talent in India.
Entrepreneur in Residence at Antler, Feb 2024 - Present · 2 yrs 9 mos, Bengaluru, Karnataka, India, Making progress inevitable with some stellar folks.
Marketing Lead - Amazon Fashion at Amazon, Apr 2022 - Apr 2024 · 2 yrs 1 mo, Bengaluru, Karnataka, India, Received the coveted “Day 1 Champion” award from the Head of Amazon India. Received the “Most Valued Chair” award for Customer Obsession, from the Head of Amazon Fashion & Beauty. Helping build and scale cool, new things at Amazon Fashion. Building brand love and driving discoverability for Softlines Private Brands - responsible for driving all marketing channels (on and off-site) as well as performance/growth efforts through Amazon Ads. * Leading the premiumization charter for Amazon Fashion & Beauty. * Traffic, customer lifecycle & creative excellence for the Plus-size and Eyewear businesses. * Growth for Amazon Fashion & Beauty through marketing whitespaces and new channels.
General Manager - Marketing & PR at Reliance Brands Ltd., May 2018 - Feb 2022 · 3 y 9 mo, Mumbai, Heading Marketing for Diesel, The White Crow, Ajio Luxe and multiple other luxury brands.
Marketing Manager at Micromax Infomatics Ltd, Aug 2016 - May 2018 · 1 y 9 mo, Gurugram
Assistant Brand Manager at Carrier Midea India, Mar 2015 - Aug 2016 · 1 y 5 mo, Gurugram
Marketing and Growth at Various Startups, Mar 2011 - Jun 2013 · 2 y 3 mo, Delhi NCR
PhD (Executive FPM), Marketing & Strategy, XLRI Jamshedpur
Master of Business Administration (M.B.A.), Marketing & Strategy, Institute of Management Technology, Ghaziabad
youtube.com: https://youtube.com/@harindersinghpelia