Harikrishnan Baskar profile photo 1 on Tal

Harikrishnan Baskar

Product @ Meesho | NIT Trichy

Bengaluru

4+ years of work experience

Meesho
Jan 20269 mosPresent

--> Led the reels charter in iterating and building a reels-led commerce experience that works on the exploit feeds --> Currently solving personalisation for Prepaid payment mode users in the Ranking team
Meesho
Jul 20241 yr 6 mosDec 2025

Bengaluru

--> Led the New initiatives charter and scaled Meesho rewards program, a 0 to 1 project with a 5Cr+ ARR opportunity --> Owned the reels ranking charter and built ranking and retrieval systems that brought in 0.44% NMV impact within one cycle
Meesho
Sep 20221 yr 11 mosJul 2024

--> Built brand ads systems, including serving systems, new ad formats and Reporting panels for brands, leading to a 5% increase in total ad revenue

Harikrishnan’s AI Stack

claude code
claude code
claude
claude
mcp
mcp

Education

National Institute of Technology, Tiruchirappalli

Bachelor's degree, Civil Engineering

National Institute of Technology, Tiruchirappalli

20184 yrs2022

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Headline

Product @ Meesho | NIT Trichy

About

I'm a Product Manager with 4+ years of experience in monetization and discovery products in consumer internet, currently at Meesho. I've worked across ranking, ads, and rewards, taking ideas from early validation to systems running at scale, with a combined revenue impact of close to ₹420Mn annually. I've built a fairly wide range of products: discovery formats like reels and reward coupons, display ad constructs, self-serve reporting tools for advertisers, and ranking systems for both reels and prepaid users. This range has meant working closely with tech, data science, design, and business teams on a regular basis to achieve the team's goals. I'm hands-on with SQL, comfortable owning a problem from a rough hypothesis through to a shipped, measurable outcome, and equally at ease building something new or improving something that already exists.

Location

Bengaluru

AI stack

claude code

claude

mcp

Work experience

Product Manager 1 at Meesho, Jan 2026 - Present · 9 mos, --> Led the reels charter in iterating and building a reels-led commerce experience that works on the exploit feeds --> Currently solving personalisation for Prepaid payment mode users in the Ranking team

APM II at Meesho, Jul 2024 - Dec 2025 · 1 yr 6 mos, Bengaluru, --> Led the New initiatives charter and scaled Meesho rewards program, a 0 to 1 project with a 5Cr+ ARR opportunity --> Owned the reels ranking charter and built ranking and retrieval systems that brought in 0.44% NMV impact within one cycle

APM I at Meesho, Sep 2022 - Jul 2024 · 1 yr 11 mos, --> Built brand ads systems, including serving systems, new ad formats and Reporting panels for brands, leading to a 5% increase in total ad revenue

Education

Bachelor's degree, Civil Engineering, National Institute of Technology, Tiruchirappalli

Harikrishnan Baskar - Product Manager 1 in Bengaluru | Tal