---
title: "Bhanu Sriharika Kalla - Lead - OTT Partnerships & Strategy in Bengaluru | Tal"
description: "Meet Bhanu Sriharika Kalla, Lead - OTT Partnerships @OTTplay | Ex-EXL | IIMB based in Bengaluru. AI stack includes claude, gemini, and notion."
image: "https://tal.club/meet/harika-kalla/share-image"
---

# Bhanu Sriharika Kalla on Tal

## Headline

Lead \- OTT Partnerships @OTTplay \| Ex\-EXL \| IIMB

## About

Hello, I'm Harika, a Business strategy professional currently spearheading key initiatives at HT Labs, a vibrant, fast\-paced organization operating in the dynamic OTT, digital ed\-tech, and fintech sectors\. As part of my role, I'm deeply involved in crafting the overall strategy for thriving products like OTTplay, Slurrp, Mintgenie, and HTschool \- covering diverse aspects such as Product development, Marketing, Sales, Partnerships & more\. I ensure not just conceptualization but also effective execution and monitoring of these strategic initiatives, in a manner that drives sustainable growth and market leadership\. Prior to HT Labs, I held a crucial role as Senior Manager \- Strategy & Insights in the CEO's Office at EXL\. At EXL, a top\-notch operations management and analytics company, I had my hands in everything \- daily strategic operations, working with senior management, and planning and driving initiatives across departments like Finance, Sales and Human Resources\. Prior to that, I graduated from IIM Bangalore \(Batch of 2017\-19\)\. In 2018, as part of the IIMB Summer internship program, I worked as a digital marketing strategist for a B2B company called Amplus Solar\. I am a firm believer in “How much ever grown you are personally or professionally, going back to roots will always keep you spirited and inspired”\. The excellence I showed during my Graduation \(9\.14/10 GPA\), Class XII \(97\.4%, Institute Rank 1/400\+\), SSC \(96%, District 2nd\) has laid the foundation for what I am today\. If you're interested in having a chat about Business Strategy & Insights, or anything within my areas of expertise, feel free to reach out to me or send an email to kallabhanusriharika@gmail\.com\. Always happy to engage in insightful discussions\!

## Location

Bengaluru

## AI stack

claude

gemini

notion

openai

## Work experience

Lead \- OTT Partnerships & Strategy at HT Labs, May 2025 \- Present · 1 yr 5 mos, Bengaluru, Karnataka, India

CEO Office \- Strategy & Execution at HT Labs, Feb 2023 \- Apr 2025 · 2 yrs 3 mos, Bengaluru, Karnataka, India

Senior Manager, CEO Office \- Strategy & Insights at EXL, Jul 2021 \- Feb 2023 · 1 yr 8 mos, Bengaluru, Karnataka, India, • Accountable to CEO, Enabling organization goals & priorities through focused alignment and cross team collaboration • Responsible for QBRs \- Managed key stakeholders for BU performance tracking with defined timelines & Earnings calls – Devised CEO transcript in conjunction with EXL’s broader communication strategy to analysts & shareholders • Solved live business case studies using data\-driven analysis approach and provided actionable insights to leadership\. Ex: Mergers & acquisition, new geography entry, Digital Competition analyses, 3 year Growth acceleration plan etc\. • Ideated & standardized metrics for each executive committee member to drive top\-priority financial OKR goals 2021 • Led Power BI migration & various dashboard designs in line with CEO office by working with Developers & designers • OKR Program management 2021 – successfully drove the change management across various businesses & functions • Collaborated with HR leadership team to analyze attrition issue, led end\-to\-end implementation from CEO office

Manager, CEO Office \- Strategy & Insights at EXL, Jul 2020 \- Jul 2021 · 1 yr 1 mo, Bengaluru, Karnataka, India

Marketing, Growth Office at EXL, Jun 2019 \- Jul 2020 · 1 yr 2 mos, Noida, Uttar Pradesh, India, • Single handedly managed the end\-to\-end execution of the “Sales Enablement Series” program, an organization wide key initiative to enable front end sales with industry best practices & providing peer\-to\-peer learning platform • Key member of Global Customer Satisfaction/NPS Analysis survey, performed quantitative & qualitative analysis on 1100\+ clients’ response and VOC data through analytical methods at an overall and BU level • Developed Large deals pipeline Analysis \(Defined Total Contract Value >$10M\) collaborating with Salesforce team to improve EXL sales funnel – Analysis on Deal journey, BU win ratios & Benchmarking deal closure time • Enabled EXL’s Large deals strategy \(>$10M\) with a proactive pursuit of prospects and mapping the services with respective stakeholders in clients’ organization, generated 2 MQLs worth $27M and $80M • Adept at using In\-bound Marketing automation tools such as HubSpot for email marketing campaigns, LinkedIn ABM & DBM Campaigns, Sales navigator & Team Links for generating potential leads for EXL • Provided market research intelligence for onsite sales team and generated industry & product specific trends

Digital Marketing Strategist at Amplus Solar, Apr 2018 \- Jun 2018 · 3 mos, • Digital competitor analysis & benchmarking with Industry leaders across Website, Facebook, LinkedIn, Twitter, proposed & implemented recommendations • Led content strategy, revamped 12 web pages content & developed new content for 6\+ case studies, 35\+ projects, 2 newsletters, improved ranking for 10\+ existing keywords & 15\+ newly developed keywords • Pitched to CEO on "Website Revamp" post analyzing its performance using Google Analytics, collaborated with Digital media agencies to increase user engagement with contemporary website design • Handled Paid media marketing, PPC Ad Campaigns and its components including Ad Copies, Bid Prices, CPC and Keyword Research utilizing Google Ad Words, Google Analytics, Google Keyword planner

Market Research Intern at Bharat Sanchar Nigam Limited, Apr 2016 \- Jun 2016 · 3 mos, Worked with the telecom giant to improve their customer satisfaction score: \- Performed data analysis and provided consumer insights & actionable recommendations to the Executive team

## Education

Master of Business Administration \- MBA, Indian Institute of Management Bangalore

B\.E\., Electronics and Communication Engineering, Andhra university

[View the original profile](https://tal.club/meet/harika-kalla)

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