Headline

B2B Marketing and Programs | Strategic Partnerships | Startup Programs | B2B SaaS GTM | Program management | Corporate Innovation, VC Funds & Ecosystems | Ex. IvyCap Ventures | Ex. German Accelerator

About

I've spent 11+ years at the intersection of program management, strategic partnerships, B2B SaaS, product marketing, and growth. Right now, as VP of Marketing & Growth at Riddle Technologies, I direct our global marketing team, lead multi-region SaaS GTM strategy, and manage the full 0-1 product marketing launch for Qzzr, owning everything from positioning and landing page architecture to email automation, paid acquisition, SEO/AEO, and partner co-marketing. Over the past decade, I have built deep startup ecosystem expertise across VC funds, corporate innovation programs, and global accelerators, bridging public-private networks to accelerate market entry and venture growth. • Start2 Group (German Accelerator): Led B2B product and service marketing strategies for innovation programs targeting SMEs and enterprise buyers. Built innovation programs, executive sales enablement decks for complex enterprise deals, ran global content marketing across teams in Germany, SEA, and the US, and spearheaded CXO roundtables and market-entry pipelines for 90+ European scale-ups. • IvyCap Ventures: Led corporate innovation pipelines and deal-flow marketing, running ABM and multi-channel campaigns to connect 600+ high-growth startups with corporate sponsors, investors, and elite university networks (IITs/IIMs). • Amrita TBI & Amrita University: Built performance marketing funnels and paid ad campaigns (Google, Meta, LinkedIn) for educational products and national government funding initiatives (NITI Aayog, DST PRAYAS), scaling application funnels by 10X across 15+ states. Across my career, I've specialized in bridging Product-Led Growth (PLG) foundations with sales-led enterprise expansion, equipping sales teams with high-impact collateral, and building scalable marketing stacks using modern MarTech and AI workflows Core Specialties: 0-1 GTM & Product Marketing | B2B SaaS Growth | Program Management | Demand Generation & Performance Marketing | SEO & AEO | Sales Enablement & Executive Decks | Startup Ecosystems & VC Funds

Location

Bengaluru

AI stack

claude code

claude

elevenlabs

meta

Canva Magic Studio

Zapier

Work experience

VP - Marketing and Growth at Riddle.com, Aug 2025 - Present · 1 yr 3 mos, Bengaluru, -Leading marketing and growth for Riddle, a B2B SaaS platform for interactive content and audience engagement -Handling paid media and performance marketing for Riddle and Convert, including identifying new channels and managing PR -Running multi-channel content and acquisition (email, social, digital), using automation and AI to scale output, including Clay for outreach automation workflows

Head of Marketing at Qzzr, Aug 2025 - Present · 1 yr 3 mos, Bengaluru, -Leading brand narrative and go-to-market for Qzzr, Riddle's self-serve sub-brand for interactive content tools -Running performance marketing and growth experiments to drive self-serve signups and activation -Building creator collaborations and content marketing to expand reach among SMEs and solo creators

Consultant - Marketing & B2B Partnerships at Self-Employed, Aug 2024 - Present · 2 yrs 3 mos, Bengaluru

Marketing and Programs Manager (India & Japan) at Start2 Group, Apr 2025 - Aug 2025 · 5 mos, Bengaluru, -Market Entry & Partnership Consulting: Executed B2B market entry and product positioning strategies for SMEs, scale-ups, and international trade bodies entering new regional markets. -Cross-Border Innovation Programs: Managed Start2's cross-border GTM programs and innovation services, driving enterprise adoption for international startups. -Sales Enablement & Deal Support: Enabled enterprise sales conversations with executive pitch decks, targeted marketing collateral, and CXO matchmaking events across investor, partner, and founder stakeholders. -Strategic Stakeholder Representation: Represented leadership on C-suite stakeholder calls, G2B alignment meetings, and international partner discussions. -Brand & Ecosystem Building: Built Start2's B2B brand and ecosystem presence from scratch in India, including leadership communities and partner scouting for a World Bank-funded climate tech initiative (SEA-MaP). -Content Marketing & Event Execution: Spearheaded multi-channel content marketing, producing brand videos, customer case studies, founder stories, and field marketing events in close collaboration with the global German Accelerator team.

Marketing and Programs at German Accelerator, Oct 2022 - Aug 2025 · 2 yrs 11 mos, Bengaluru, -Led India market promotion for German startups entering the country through the program -Drove growth in program applications, Managed Accelerator programs, Onboarding mentors, partners and investors. -Found and connected potential customers and business partners for incoming startups, managed programs -Ran events and created brand videos, startup stories, and content alongside the Start2 team

Marketing and Programs at Start2 Group, Oct 2022 - Apr 2025 · 2 yrs 7 mos, Bengaluru

Education

Master’s Degree, Manufacturing Engineering, Mar Ephraem College of Engineering & Technology

Bachelor’s Degree, Mechanical Engineering, P.S.R Engineering College, Sivakasi - 626 140