Headline

Head of Growth at VerbaFlo AI - Ex Games24x7 - Growth and P&L Leader with strong Acquisition, Retention and Product Marketing expertise

About

With a robust background in engineering and an MBA from IIM Indore, my journey at Games24x7 has been marked by data-driven marketing strategies that propelled significant monthly and annual revenue growths. As Associate Director, I led a diverse team, harnessing digital and social media marketing skills to fine-tune customer retention and maximize revenue. Our analytical approach, honed through rigorous A/B testing, allows us to scale successful campaigns adeptly. This blend of technical and managerial expertise, coupled with an in-depth understanding of customer behavior in the gaming industry, drove success at Games24x7. My latest role within the company saw me lead planning of brand campaigns and strong user acquisition driving promotional offers.

Location

Bengaluru

Work experience

Head of Growth at VerbaFlo.AI, Dec 2025 - Present · 9 mos

Associate Director - Marketing at Games24x7, Apr 2022 - Sep 2024 · 2 yrs 6 mos, Bengaluru, Karnataka, India

Senior Marketing Manager at Games24x7, Apr 2020 - Mar 2022 · 2 yrs, Mumbai, Maharashtra, India

Marketing Manager at Games24x7, Apr 2018 - Mar 2020 · 2 yrs, Mumbai Area, India,  Responsible for improving customers’ retention and revenue metrics for the online real cash gaming product, RummyCircle  Achieved a growth of upto 10% MOM and 91% YOY in monthly revenues with help of promotions and new product features  Leading a team of 3 with diverse backgrounds working out of different locations  Developed an analytical approach to campaigns through extensive A/B testing and scale up of only the successful experiments  Involved in optimising Facebook ads, Email performance, in-app communications and video campaigns on YouTube and HotStar  Garnered a deep understanding of the customer behaviour in gaming industry and their trigger points for a purchase decision  Managed a budget of over Rs. 10 crores a month across different promotional categories and initiatives  Assisted the team in various offline activations and creation of video bytes  Single-handedly set up market readiness for a new brand which is the first of its kind in India – an app for horse race betting

Digital Marketing Specialist at CuroCarte, Apr 2016 - Apr 2018 · 2 yrs 1 mo, Mumbai Area, India, • Managed multiple digital campaigns from conceptualisation to execution, achieving progressively better results in each campaign. • Brand and Performance campaigns on Social Media, GSN, GDN and other third-party display networks. • Played a huge role in content strategy across various platforms. • Creation, planning and supervision of professional Ad films and Craft videos. • Involved in SEO set up and broad level SEO optimisation. • Involved in quarterly budget planning and represented Marketing Team in Leadership meetings. • Presented Quarterly Customer Behaviour and Marketing Performance Analysis that helped in formulating objectives for the subsequent quarters. • Supported company’s offline marketing activities. • Developed a holistic view of all functions of e-commerce, namely, customer delight, supply chain, finance, technology, procurement and design.

Risk Management and Business Development Intern at MitKat Advisory Services Pvt Ltd, Apr 2015 - May 2015 · 2 mos, Bengaluru Area, India, - Worked with risk management professionals in a B2B scenario and helped in increasing the client base of the organization - Researched extensively on various types of risks relevant to businesses and categorized them with the help of Monsanto reports - Developed an interactive user friendly map that will guide people to overviews, detailed information and risk tables of each district

Education

Master of Business Administration (MBA), Indian Institute of Management, Indore

Bachelor of Technology (BTech), Electrical and Electronics Engineering, NIT PY