Headline

Growth Marketer (SaaS) | Inbound demand-gen in early-stage startups

About

BTech IT graduate turned into a Marketer. I specialize in building systems that drive demand, capture intent, qualify leads, close them, and keep customers around. Wins 💪 : - Led growth across both the 0→1 and 1→10 stages, from early chaos to building scalable systems. - Built and scaled an inbound engine that grew organic traffic by 80x through SEO, content, and link building. - Brought down CAC by 30% through better targeting, automation, and funnel cleanups. - Set up inbound systems that booked 60%+ of demos without any sales involvement. - Scaled demo turn-ups by 150%+ through improved lead qualification and WhatsApp drip campaigns. - Reduced ghost leads from 45% to under 20%. - Built a 15-member marketing team and set up clear systems to help them perform at scale.

Location

Bengaluru

AI stack

claude code

claude

gemini

ChatGPT

Wispr Flow

Work experience

Freelance at Freelance, Nov 2025 - Present · 11 mos, Bengaluru, Karnataka, India

GTM Consultant at Peoplebox.ai, Nov 2025 - Jun 2026 · 8 mos, Bengaluru, Karnataka, India

Head of Growth at Telecrm, Sep 2024 - May 2025 · 9 mos, I was part of the founding growth team at Telecrm. Built the engine from the ground up, working across marketing, sales, and product to drive pipeline and fix bottlenecks at every stage. - Led growth across both the 0→1 and 1→10 stages, from early chaos to building scalable systems. - Built and scaled an inbound engine that grew organic traffic by 80x through SEO, content, and link building. - Brought down CAC by 30% through better targeting, automation, and funnel cleanups. - Set up inbound systems that booked 60%+ of demos without any sales involvement. - Scaled demo turn-ups by 150%+ through improved lead qualification and WhatsApp drip campaigns. - Reduced ghost leads from 45% to under 20%. - Built a 15-member marketing team and set up clear systems to help them perform at scale. Wherever something broke, I was thrown in. That was the job: Figure it out.

Head of Marketing at Telecrm, Jun 2023 - Sep 2024 · 1 yr 4 mos, Gurugram, Haryana, India

Marketer at Telecrm, Jan 2022 - Jun 2023 · 1 yr 6 mos, Gurugram, Haryana, India

Search Engine Optimization Executive at Oyprice, Jul 2021 - Jan 2022 · 7 mos, Ahmedabad, Gujarat, India

Internship Trainee at Oyprice, Jan 2021 - Jul 2021 · 7 mos, Ahmedabad, Gujarat, India

Education

Product & Growth, Business Administration and Management, General, GrowthX®

Bachelor of Technology - BTech, Information Technology, Ganpat University

Public links

app.notion.com: https://app.notion.com/p/hardikmasani/Portfolio-20d3c2c151c680f0878ec049001a47b4