---
title: "Hardik Gupta - Growth & Analytics in Bengaluru | Tal"
description: "Meet Hardik Gupta, Still Exploring based in Bengaluru. AI stack includes claude, codex, and gemini."
image: "https://tal.club/meet/hardik-gupta/share-image"
---

# Hardik Gupta on Tal

## Headline

Still Exploring

## Location

Bengaluru

## AI stack

claude

codex

gemini

replit

claudecode

## Work experience

Growth & Analytics at Careem, Aug 2025 \- Present · 1 yr 1 mo

Senior Marketing Analyst at Careem, Aug 2025 \- Present · 1 yr 1 mo, Implemented and managed the business logic powering large\-scale communication workflows, maintaining the operational backend for campaign orchestration, delivery pipelines and reliable multi\-channel communication execution at scale\. Led cross\-vertical product analytics across Rides, Food and Quik by defining CTR, conversion and retention metrics to identify high\-impact behavioral levers driving personalization strategy and long\-term growth optimization initiatives\. Designed and deployed a Contextual Multi\-Armed Bandit \(LinUCB\) framework to dynamically personalize push and WhatsApp communication variants across 2M\+ users, replacing static A/B traffic allocation with adaptive exploration–exploitation learning\. Built an AI\-powered engagement studio that generated, scored and ranked LLM\-based content using historical performance tagging and automated prompt enrichment, improving personalized campaign CTR by 21% across targeted user cohorts\. Defined contextual feature architecture including LTV tiers, lifecycle stage and pay\-cycle signals, enabling adaptive optimization, reduced regret during learning phases and continuous improvement of large\-scale campaign performance\. Designed incrementality experiments using randomized control groups to measure true campaign lift beyond baseline performance, influencing roadmap prioritization and large\-scale communication investment decisions across business verticals\.

Data Scientist at FPL Technologies\(OneCard\), Jul 2024 \- Aug 2025 · 1 yr 2 mos, Led app analytics for OneCard, leveraging SQL, Pandas, Python, and Apache Superset to track user navigation patterns, feature discoverability, and search behavior\. Conducted in\-depth funnel analysis to identify drop\-offs in onboarding and transaction journeys, collaborating with product and design teams to enhance user experience and streamline user flows\. Drove feature adoption and impact analysis by designing A/B tests and measuring the effectiveness of iterative product changes\. Performed behavioral segmentation and cohort analysis to understand engagement trends, transaction patterns, and retention drivers\. Provided actionable insights that improved user stickiness and increased repeat transactions\. Built predictive models and dashboards to track MAU, DAU, LTV, and churn rate\. Used Random Forest and XGBoost to predict customer spending behavior and identify high\-value users\. Automated reporting and dashboards on Apache Superset, reducing cross\-team dependencies by 50% and improving data\-driven decision\-making\.

Data Scientist at FPL Technologies, Jul 2024 \- Jul 2025 · 1 yr 1 mo, Pune District, Maharashtra, India

Software Engineer Intern at Societe Generale, Jun 2023 \- Jul 2023 · 2 mos, Bengaluru, Karnataka, India

Software Engineer Intern at Societe Generale, May 2023 \- Jul 2023 · 3 mos, Built the user interface using React and Bootstrap for an automation tool used to download, upload and view the tax reports\. Built and design the user interface using React for an Environment management portal to check the status of different environments\. Created different API endpoints using Spring Boot to integrate the data from shell scripts to the Environment management portal\.

Web Developer at Swecha Telangana, May 2021 \- Jul 2021 · 3 mos, Remote

## Education

Bachelor of Engineering \- BE, Electrical and Electronics Engineering, Birla Institute of Technology and Science, Pilani

Master's degree, Mathematics, Birla Institute of Technology and Science, Pilani

[View the original profile](https://tal.club/meet/hardik-gupta)

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