Headline

Brand Strategist | AI Enablement Strategist | Strategy @ Omnicom | Ex-Ogilvy | Ex-McCann

Location

Bengaluru

AI stack

claude

gemini

notebooklm

openai

ChatGPT

Microsoft Copilot

Work experience

Creative Strategy Director at Omnicom Global Solutions, Jun 2025 - Present · 1 yr 6 mos, Bengaluru, Karnataka, India

Senior Brand Planning Director at FCB Ulka, Jun 2024 - Jun 2025 · 1 yr 1 mo, Bengaluru, Karnataka, India, Strategic Planning for: 1.) ITC Biscuits- Sunfeast Biscuits Portfolio- Dark Fantasy, Bounce, Farmlite, Marie Light, etc. 2.) Indo-Nissin- Instant Noodles- Top Ramen & Cup Noodles, 3.) Wagh Bakri- India's 3rd Largest Packaged Tea Brand 4.) Bhima Jewels- Regional Jewelry Brand 5.) New Business Pitches- Converted 2 out of 3 new businesses

Visiting Faculty at MICA | The School of Ideas, Aug 2023 - Aug 2023 · 1 mo, Ahmedabad, Gujarat, India, Course- Creative Brief Writing Workshop Conducted a workshop for the CCC course (Crafting Creative Communications) on writing and decoding a Creative Brief.

Senior Planning Director at Ogilvy, Jul 2023 - May 2024 · 11 mos, Bengaluru, Karnataka, India, Strategic Planning for: 1.) Fortune Foods- Staple Foods & Kitchen Ingredients, India's No.1 Edible Oil Brand 2.) ITC Sunfeast YiPPee!- Instant noodles & snacks 3.) Max Fashion- India's Largest Value Fashion Brand 4.) Titan Watches- India's largest watch manufacturer 5.) Reliance Biscuits- Biscuits & Cookies 6.) Agoda- Online Travel Agency 7.) Reliance Centro- Premium Fashion Retailer 8.) The Hindu- English Print Publication & an Indian newspaper on record 9.) Wipro Glucovita- Glucose Energy Supplement 10.) New Business Pitches- Converted 4 out of 5 new businesses Part of the agency's EFFIE India 2022 & 2023 efforts which led its 'Agency of the Year' award in 2022. Honors & Awards 1.) Planner of the Year- 2023, Ogilvy All Stars Awards 2.) Bronze- EFFIE India 2023- Regional- Fortune Kachi Ghani Mustard Oil

Planning Director at Ogilvy, Jan 2022 - Jul 2023 · 1 yr 7 mos, Bengaluru, Karnataka, India

Senior Planner at McCann Worldgroup, Apr 2020 - Dec 2021 · 1 yr 9 mos, Bengaluru, Karnataka, India, Strategic Planning for: 1.) ITC Aashirvaad- Staple Food & Kitchen Ingredients, India's No.1 Atta (Wheat Flour) Brand 2.) TVS Motors- Apache, A Made-in-India Premium Racing Bike 3.) Britannia Industries- Premium Biscuits & Dairy, India's oldest Biscuit Brand 4.) Furlenco- Online Rental & Subscription Furniture Platform 5.) Ujjivan- Small Finance Bank 6.) Qualcomm Snapdragon- World's Leading Wireless Technology Innovator & Smartphone Chipset Maker 7.) New Business Pitches Part of the agency's EFFIE India 2021 efforts which led its 4th consecutive 'Agency of the Year' award. Honors & Awards 1.) Bronze- EFFIE India 2021- B2B- Udaan 2.) Bronze- EFFIE India 2021- New Product/Service- Udaan 3.) Bronze- EFFIE India 2021- Food- ITC Aashirvaad Multigrain Atta 4.) Bronze- EFFIE India 2021- The Disruptive Differentiators Award- ITC Aashirvaad Multigrain Atta 5.) Bronze- EFFIE India 2021- Food- ITC Aashirvaad Atta 6.) Bronze- EFFIE India 2021- Experiential Marketing/Brand Experience- ITC Aashirvaad Atta

Strategic Planning Associate at Rediffusion Brand Solutions Pvt Ltd, Jun 2018 - Apr 2020 · 1 y 10 mo, Mumbai

Management Trainee- Strategy at Madison communication, Apr 2017 - May 2018 · 1 y 1 mo, Bangalore

Education

Post Graduate Diploma in Management- Communications (PGDM-C), Advertising, MICA | The School of Ideas

Bachelor of Business Management (B.B.M.), Marketing/Marketing Management, General, Jain University- Center for Management Studies