Headline

Digital Marketing & Growth Specialist | WhatsApp, SMS & RCS Campaigns | Performance & Influencer Marketing | Meta Ads & Google Ads | Copy Writing

About

Performance marketing professional with 4+ years of experience in planning, executing, and optimizing paid digital campaigns. Strong hands-on expertise across Meta Ads, Google Ads, WhatsApp, SMS, and RCS, with a focus on lead generation, conversion optimization, and ROI-driven growth. Experienced in managing full-funnel campaigns, audience targeting, creative testing, and performance analysis to improve campaign efficiency and lead quality. Comfortable working with cross-functional teams and stakeholders to align marketing efforts with business goals. Currently working as an Assistant Manager, contributing to scalable growth through data-driven decision-making, continuous optimization, and clear communication. I m also open for freelancing (social and search), kindly connect to discuss!

Location

Bengaluru

AI stack

cursor

opencode

claudecode

Work experience

Assistant Manager at Buddy Loan, Apr 2024 - Jan 2026 · 1 yr 10 mos, Bengaluru, Karnataka, India, Led end-to-end growth and media optimization initiatives aligned with core KPIs, improving conversion rates through A/B testing of creatives, messaging, and content. Designed and implemented data-driven audience targeting strategies to acquire high-intent users, improving lead quality and downstream conversion metrics. Managed BFSI partner campaigns across the entire funnel—from acquisition to disbursal—ensuring lead validation, approvals, and efficient conversions. Built and leveraged multi-touch attribution and cross-channel strategies across WhatsApp, SMS, RCS, and paid media to optimize budget allocation and funnel efficiency. Led and mentored a team of 6, collaborating with data, tech, and sales teams to track performance metrics (CTR, CR, CAC, ROI) and consistently deliver business targets.

Digital Strategist at Buddy Loan, May 2022 - Apr 2024 · 2 yrs, Bengaluru, Karnataka, India, Executed and optimized WhatsApp, SMS, and RCS performance campaigns focused on lead generation and customer engagement. Managed messaging-led campaigns across verticals including loan apps, gaming apps, matrimony platforms, and credit card products. Owned campaign delivery, performance tracking, and optimization to ensure alignment with advertiser KPIs. Coordinated with internal teams and external publishers to resolve campaign issues and improve efficiency. Tracked performance at granular levels (hourly/daily) to maximize delivery and conversion outcomes.

Jr digital marketing strategist at Whistle, Feb 2022 - May 2022 · 4 mos, Bengaluru, Karnataka, India, Consulted and helped in development of the panel which acts as a ad aggregate plateform for media buying and selling. Helped the startup to grow and sustain in it's initial days, by successfully onboarding around 2000 publishers just in span for of 3 to 4 months.

Search Engine Optimization Executive at Web Infomatrix India, Jan 2022 - Feb 2022 · 2 mos

Search Engine Optimizer at Web Infomatrix, Aug 2021 - Feb 2022 · 7 mos, India

Search Engine Optimization Trainee at Web Infomatrix India, Aug 2021 - Jan 2022 · 6 mos

Seo trainee at Web Infomatrix India, Aug 2021 - Jan 2022 · 6 mos, Delhi, India

Education

Bachelor of Engineering - BE, Computer Science, AMC Engineering College - India

11th -12th, Presidency University Bangalore