Headline

Assistant Manager Marketing @ Patel Hospital | Healthcare Communications & Content Expert | Part-time Author/Content Writer

About

Results-driven marketing professional with expertise in digital marketing, branding, and consumer engagement. A certified SEO and content strategist, I specialize in boosting brand awareness, driving engagement, and increasing conversions while maximizing ROI. Skilled in content strategy, SEO, website management, and ad performance tracking, I develop impactful marketing plans that deliver measurable results.

Location

Karāchi

AI stack

meta

midjourney

notion

openai

Work experience

Assistant Manager Marketing at Patel Hospital, Jan 2025 - Present · 1 yr 6 mos, Karāchi, Sindh, Pakistan

Sr. Marketing Communications Executive at Patel Hospital, Sep 2023 - Feb 2025 · 1 yr 6 mos, Karachi Division, Sindh, Pakistan, Regular & Periodic Responsibilities: - Execution of all marketing activities, including content development and community management across various platforms (Website, FB, Instagram, LinkedIn). - Building and nurturing strong relationships with doctors and department heads to develop relevant content. - Collaborating with line manager to develop and implement marketing plans. - Planning, developing, and printing hospital-related literature such as manuals, brochures, articles, and press releases. - Assisting in the creation and editing of content for the organization's annual report, ensuring accuracy and alignment with strategic objectives. - Creating content for digital and traditional media communications and marketing collaterals. - Assisting in planning and organizing hospital participation in image-building events. - Planning and coordinating the organization's participation in prominent health sector awards. - Assisting in the production of Digital Video Content (DVC) for the Zakat campaign. - Supporting the production of internal video and photo shoots. - Managing periodic content on internal LED broadcast systems. - Interacting with external personnel for ISO documentation and audit purposes. Key Performance Indicators (KPIs): - Timely content delivery - Relationship building with stakeholders - Quality of content produced - Successful event planning and execution - Compliance with ISO standards - Efficient resource utilization - Customer query resolution - Internal/External communication management

Digital Marketer at Aspin Pharma Pvt. Ltd. (An OBS Group Company), Jan 2023 - Sep 2023 · 9 mos, Karāchi, Sindh, Pakistan, Digital Marketer: - Responsible for executing marketing campaigns for the products on all platforms (DM/eDM/SMS/website). - Implement and launch marketing campaigns. - Maintain and update company website content and social media - Works on CLMs (Close loop Marketing), creates social media content calendar, and strictly stick to it. - Provide support digitally to train sales force for E-detailing. Corporate Communication: - Identify, develop, and execute communications strategies for key media contacts and customer references. - Copywriting, proofreading, and revising communications. - Create company literature and communication collaterals in print and electronics. - Research media coverage and industry trends. Conduct extensive media outreach.

Pharmacist at Dawaai, Aug 2022 - Jan 2023 · 6 mos, Karāchi, Sindh, Pakistan

Regulatory Affairs Intern at Martin Dow Marker Ltd, Sep 2021 - Oct 2021 · 2 mos, Karāchi, Sindh, Pakistan

Pharmacy Intern at Usman Memorial Hospital, Dec 2020 - Jan 2021 · 2 mos, Karāchi, Sindh, Pakistan

Pharmacy Intern at Usman Memorial Hospital, Dec 2020 - Jan 2021 · 2 mos, Karāchi, Sindh, Pakistan

Education

Master of Business Administration - MBA, Marketing, Bahria University

Doctor of Pharmacy - PharmD, Medicine, Jinnah University for Women