Headline

IIM Bangalore MBA Co’27 | Beyond Appliances | Lo! Foods | Driving E-Commerce & D2C Growth

Location

Greater Hyderabad Area

AI stack

claude code

claude

gemini

lovable

openai

ChatGPT

Work experience

Growth Manager at Beyond Appliances, May 2025 - Feb 2026 · 10 mos, Bengaluru, Karnataka, India

Health and well-being at Career Break, Jan 2025 - Apr 2025 · 4 mos, Bengaluru, Karnataka, India

Director - D2C Revenue, Performance Marketing & CRM at Lo Foods, Apr 2024 - Dec 2024 · 9 mos, Bengaluru, Karnataka, India, • Part of the 9 membered core team of Bajo Foods with 250+ employees. Led a 6-member team to drive revenue for E-Commerce, Quick Commerce & Modern Retail Channels. Achieved an ARR exceeding 20 crores. • Collaborated with various teams to drive the keto line’s P&L targets. Achieved profitability at a category level in Jan’23 • Strategized and executed COVID responses in collaboration with Operations & Production teams, rebounded within 45 days of lockdown. Closed the next full month with 30% growth. • Spearheaded international expansion efforts, established distributor relationships, negotiated favorable Terms of Trade, and successfully launched products in the USA, UK, Singapore, and the Middle East. Generated a total revenue of 20 Lakhs in 6 months. • Conceptualized and executed effective marketing campaigns across platforms like Amazon, Google, Facebook, & others both independently and in collaboration with agencies. Managed a monthly budget exceeding 25 Lakhs. • Collaborated with the operations team to implement a warehouse management system in Bangalore. Improved the seller feedback rating from 3.9 to 4.2 in 3 months. • Partnered with 3rd-party warehousing companies in Delhi, Mumbai & Hyderabad to decrease the logistics cost by 13% • Conducted extensive market research, identified gaps in the market & worked with cross functional teams in product development. • Formulated & executed go-to-market strategies to leverage opportunities in terms of growth in revenue & market penetration • Devised & implemented promotional strategies for all 3 brands across multiple E-Commerce Channels & Retail Stores. • Conducted monthly competitor study and analysis, framing strategies and targeting interventions to counteract competition & maintaining market share. • Worked with external agency to increase the monthly organic traffic on website from 2400 to 1.5 Lakh • Supervised and conducted recruitment for key positions in sales & marketing team within the organization

Associate Director - Revenue, Performance Marketing & CRM at Lo Foods, Apr 2021 - Mar 2024 · 3 yrs, Bengaluru, Karnataka, India

Sr. Sales Manager - International Expansion at Lo Foods, Sep 2020 - Mar 2021 · 7 mos, Bengaluru, Karnataka, India

Engineer-I at TechnipFMC, Jul 2018 - Sep 2018 · 3 mos, Hyderabad Area, India, • Designed, created part BOM and released for production - pipes, pipe bends, spools and elbows, weld neck flanges, reducing outlet tees etc., for various projects of CNOOC LIU-HUA, STATOIL-PEREGRINO, SHELL VITO, and WHO DAT. • Reduced the production cost by 30% and decreased the lead time of Spools and Elbows for CNOOC LIU-HUA project by using Open die forging instead of Shape forging. • Successfully conducted Design Review Meeting (DR-4), received the approval and released the designs for production. • Defined product quality, material, and NDE requirements. • Wrote protocols, qualification documents, test plans and test reports for quality assurance purposes. • Developing product design, geometry standards documentation and product qualification requirements. • Provided training to GET's under Engineer Development Program (EDP) and guided designers/drafters during model preparation. • Supported Quality Notification dispositions and supply chain issues as they arise. Integrated environment, health and safety regulations into process design and work practices.

Associate Engineer at TechnipFMC, Jul 2017 - Jul 2018 · 1 yr 1 mo, Greater Hyderabad Area, Associate Design Engineer in Engineered Pipes and Fittings team supporting New Product Development (NPD) and Application Engineering (AE) Teams. Later moved to Manifold and Interconnect Team (M&I).

Project Intern at Rashtriya Ispat Nigam Limited, Vizag Steel Plant, Mar 2016 - Apr 2016 · 2 mos, • At Visakhapatnam Steel Plant in Medium Merchant and Structural Mill • The hydraulic systems which are being used in the Reheating system of the MMSM were studied. • A Modification to use advanced mechanisms like Servo and Proportional Valves in place of the existing mechanism was proposed.

Education

Master of Business Administration - EPGP, Indian Institute of Management Bangalore

Bachelor of Technology - BTech, Mechanical Engineering, JNTUH College of Engineering Hyderabad

Public links

github: https://github.com/prasadhd1996